By Brian Burgess, Practice Director, Brand and Talent, North America, MSLGROUP There may be no better time in history to be a communications professional. There are more tools available to us than ever before, and the tools themselves allow us to shape our experiences and share our learnings for continual improvement. We’re especially fortunate to be working in the age of social media. What was once thought ...
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By Mojtaba Ghodsi, Consultant, JKL, Stockholm, MSLGROUP We've seen how mediatization has affected politics, but now there are signs of a similar trend with government agencies in Sweden. Government agencies are often, especially in Sweden, regarded as experts in media. What are the consequences when these agencies become more prone to making sensational statements in the media rather than sticking to the f ...
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People use technology and community to choose access over ownership and create a new sharing economy. What is Collaborative Consumption? Collaborative consumption is an important groundswell which is changing the very nature of ownership and consumption. People are sharing the ownership and use of products, services and spaces with others in their communities, or around the world, using community-driven mar ...
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What is 365 Days of Positive Power? 365 Days of Positive Power, a part of the larger Alpenliebe Kindness Movement, aims to inspire Chinese youth to actively live a life of kindness. Alpenliebe created a new infographic every day with a specific call to action, to inspire fans to spread positive power through acts of kindness. [caption id="attachment_7858" align="aligncenter" width="500"] Source: http://e.we ...
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By Lutz Mache, Raphaela Maurer, Lina Müller and Adrian Rosenthal, Germany, MSLGROUP Every May, one of the best digital conferences in Europe takes place in Berlin. Now in it’s seventh year, the re:publica attracts a couple of thousands digeratis every year, who come together to discuss new trends, tools and digital developments – and five colleagues from MSLGROUP in Germany where right in the middle of it t ...
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By Merran Wrigley, head of technology, London, MSLGROUP EMEA I attended a very interesting Media Society event in London last week sponsored by the Financial Times where a panel of media and digital experts discussed Digital Disruption and how the explosion of digital information and citizen journalism have disrupted the traditional print media landscape. The majority of the panel came from a traditional me ...
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What is the Smarter Cities Challenge? IBM launched the Smarter Cities Challenge to collaborate with local governments and co-fund technology-based solutions to city-specific urban challenges. Through the Smarter Cities Challenge, IBM aims to help 100 cities across the world address urban issues with $50 million worth of IBM technology and expertise. IBM focuses on cities that collect data, and leverages its ...
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Organizations blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. Social live experiences blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. [caption id="attachment_7836" align="aligncenter" width="500"] Source: pochacco20 on Flickr[/caption] The rise of ...
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By Tobias Heinrich, Junior Consultant, Broadcast Unit, Germany, MSLGROUP It’s a boundless world and corporate communications is also adapting quickly to the needs of companies and journalists. Digital video is one of the top interactive ways to share news and information to stakeholders. Here we bring you a short summary of how we helped our client Siemens Drive Technologies share their story with the media ...
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An excerpt from our recent report 'Myanmar: Insights & Opportunities 2013' By MSLGROUP Asia Press freedom in Myanmar has improved rapidly, and is now on par - and in some cases freer than other ASEAN member countries. The changes have been fast and remarkable. Since President Thein Sein gained power in 2011, the government has eased press restrictions - releasing journalists from imprisonment, lifting ...
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