Six Steps to Planning Success | The Future of Creativity

Six Steps to Planning Success | The Future of Creativity

By Benjamin Koe, Regional Director, Strategic Insight and Impact, Singapore, MSLGROUP Asia. MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, I ...

Canadian Millennials and Business Citizenship

Canadian Millennials and Business Citizenship

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication ...

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidde ...

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and ...

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get l ...

The Most ‘talked-about’ Apps at SXSW 2015

The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we co ...

Artificial Intelligence Permeates the Conversations at SxSW

Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-rela ...

Six Steps to Planning Success | The Future of Creativity

By Benjamin Koe, Regional Director, Strategic Insight and Impact, Singapore, MSLGROUP Asia. MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyperaccelerated world where change is the only constant. MSLGROUP Asia's iQube Planning Framework [divide]   Benjamin ...

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Canadian Millennials and Business Citizenship

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication & Reputation Management” practice in Montreal, Pascal Beucler and I had the opportunity to deliver a presentation at RDV Marketing, organized by Infopresse, on March 25. During this annual conference, we presented the results of t ...

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SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics ...

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SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and vision for the role of content and comments at SxSW 2015. While there was much agreement, there was also a good deal of disagreement, and that makes for some interesting discussion. Without further ado, some of the distilled comme ...

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The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get lost among the hundreds of conferences and events happening every hour of the day. If you were following from far away, it was just as easy to get lost reading the thousands of tweets being shared from the conference. Now that the ...

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The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we communicate and live and which will spread via ATX to the rest of the world. Twitter was pretty much launched at SXSW in 2007 and went viral from there – today it’s worth billions of dollars. Then, back in 2009, Foursquare was the t ...

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Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-related topics permeated the conversations on and offline and were both positive and negative. The negative conversations became so extreme that there were even protests against it at one point. SXSW is the place where the intersectio ...

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#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research Projects Agency (DARPA) and Duke’s Dr. Murali Doraiswamy on advances in neurotechnology. Dr. Ling talked about the incredible advances in prosthetics. In just seven years they went from prototype to FDA approval of a modular pros ...

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SXSW Session notes: UX Choreography – UX Lessons from a Disney legend

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS It’s not obvious that hand-drawn animation informs a modern discipline like user-experience design, but this session that brought together an experience designer and legendary Disney animator showed how the two are related. Glen Keane worked at the Walt Disney Company for nearly 40 years. His resume is a list of classic films. ...

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Asia’s Mobile Messengers Show the Next Stage of Digital Transformation

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asian mobile messengers have been quick to meet the expanding needs and growing opportunities in the region. In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining “mobile-first” consumer has emerge ...

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