Infographic: Content Marketing in the UK: Trends and Insights

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP se ...

The Art of Apology

The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to e ...

Women’s Forum: Building the Business Case for Diversity

Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a bi ...

ON Energy Report: Rising to the Challenge

ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms ha ...

2014 Brazil Election: Public Demonstrations And Political Broadcasts

2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate ac ...

The Gamification of Healthcare – Wellness at Work with MSLGROUP

The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activ ...

Importance Of Brand And Story In The Travel Business

Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at T ...

Infographic: Content Marketing in the UK: Trends and Insights

By Jason Frank, Joint Managing Director, SAS As the internet grows under the burden of more and more content, how do organisations navigate their way through the noise? MSLGROUP set out to understand how organisations feel about content marketing, what resources they have available to create it and how they think it will evolve. We asked 100 top tier communications professionals from a range of complex glob ...

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The Art of Apology

By Simon Brooks, Senior Account Director, Corporate Communications, MSLGROUP London Social media and rolling news can break reputations near instantaneously – and this applies to everyone, including those who should be reporting the news. Due to their always on nature, social and 24 hour news media are frequently cited as reputational risks for companies. It is more unusual to see a journalist be the one to ...

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Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a big laugh by daring to suggest a woman might some day become mayor of Paris. A decade later, a woman is mayor of Paris, and the Women’s Forum for the Economy and Society has become the world’s leading platform for women and men of i ...

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ON Energy Report: Rising to the Challenge

By Nick Bastin, Managing Director, Capital MSL and Head of MSLGROUP EMEA Energy Practice The European energy landscape is evolving at a rapid pace and many of the accepted norms have been challenged and abandoned. A few years ago, who would have imagined a world where shale is rewriting geopolitics, where solar and wind are supplanting coal in Germany, or where there are serious concerns over the lights sta ...

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2014 Brazil Election: Public Demonstrations And Political Broadcasts

Public Demonstrations In June of last year, Brazil's major cities saw a number of demonstrations directed at politicians who were vigorously criticized, causing alarm and debate across the country. The demonstrations were fueled by a wide range of concerns, with people protesting against the lack of healthcare, transportation, education and against political corruption. The protests took place at the same t ...

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The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

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Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at The Guardian offices, I was reminded of how inclusive a market sector travel can be - all inclusive in some instances, of course [travel industry joke there, of sorts]. For instance, fellow panellist David Thomas at Virgin Holidays ...

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Three Ways to Make the Most of Twitter’s New Analytics Dashboard

By Kristen Heetland, Digital/Social Media Account Associate, MSLGROUP in Atlanta Last week, Twitter introduced a fresh section of their advertising site, a new feature of their offering for those willing to spend the money on Twitter ads/Twitter cards (or verified accounts, if you’re lucky enough to have one). While it’s a feature they should have released eons ago, it’s a positive indication of things to c ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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High Impact Issues Facing 2014 Brazil Elections: The Economy & Family Benefit

As in any election, there are issues which may have a greater or lesser effect when voters go to the polls. James Carville, the US political operative, created one of the most universal phrases on what decides an election when he said, "It's the economy, stupid." He was right, but little did he know that in Brazil, with all of its characteristic quirks, certain issues run even deeper. The Economy Economic p ...

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