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EU seeks Input on Wider Deployment of mHealth

EU seeks Input on Wider Deployment of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

People’s Insights Monthly Briefs: March 2014

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at Sout ...

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success i ...

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The ...

Stop Missing Out on Social Recruitment Opportunities

Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recrui ...

EU seeks Input on Wider Deployment of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the use of devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices in the context of health prevention and care. The consultation process launched on 10 April, 2014 will be open till 3 July 2014. ...

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Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals like this one on the web's largest information design community - Visually. Can't see the infographic above? Check it out on Visually.   ...

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Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s article, mentioned by Pete Cashmore himself in a post on LinkedIn. Very fast, the story reached mainstream media and got a wide audience – particularly for a summer internship research! ABC News: College Student's Job Application ...

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People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at South by Southwest (SXSW) in Texas which saw tech lovers from around the world aggregate to check out the latest technologies, products and start-ups. Our third issue of the People’s Insights monthly briefs features our favourites fro ...

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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recruitment has recently been ranked as a top new strategic shift for any company willing to become a Talent Magnet (see John Bersin’s article in Forbes "10 predictions for Talent in 2014"). Now, what is Social Recruitment? Within ten y ...

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The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Leadership Award’. Each year, one winner attends the exclusive Cannes Creative Leaders Programme at the Berlin School of Creative Leadership. I was massively excited and proud that I was last year’s recipient. Inspirational, challengi ...

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Spotlight on The Shanghai Free Trade Zone – Volume 3

Financial liberalization has become one of the hottest topics in recent years both on the Chinese mainland and in the rest of the world. Analysts see reform measures as a solution to amend some of the discrepancies caused by China's unbalanced economic growth. The Shanghai Free Trade Zone, which was officially created as a testing ground for policy experimentation, has been the forerunner in carrying out re ...

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4 Practical Ideas To Making A Difference To Your Reputation

By David Stocks, Executive Creative Director, MSLGROUP SAS This is part 3 of the series "Essential Truth. Emotional Response." Read Part 1 and Part 2 on our blog. 1) Authenticity requires a human voice People do not talk to each other with the tone of voice that organisations use. This is what John Simmons, author of the The Invisible Grail, has to say about this: When it comes to big brands, they’ve organi ...

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