Data, data, everywhere

Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Bei ...

After victory, the deluge

After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK [caption id="attachment_15647" align="alignright" width="300"] Image Courtesy: flickr.com/photos/number10gov/17493988 ...

Unlocking Italy | OnEnergy Report

Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian an ...

Purpose + People for Performance | The Future of Creativity

Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the righ ...

Reputation – Fulfilling Corporate Promises In An Ethical Way

Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally r ...

Wearables Galore – How To Leverage Them in Daily PR Work?

Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwa ...

How to Cut Through the Communications Chaos

How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/cap ...

Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Beirne reveal their strategies for how to get a grip on the information that can make the difference between your campaign’s failure or success. Get to grips with data-driven insight Big data, small data, smart data – ‘data’ has been ...

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After victory, the deluge

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK [caption id="attachment_15647" align="alignright" width="300"] Image Courtesy: flickr.com/photos/number10gov/17493988770/in/photostream/[/caption] To succeed in his second term, David Cameron must solve two existential questions: Europe and Scotland. The passage of time has done little to dampen the shock of the May 7 election result. Despite mo ...

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Unlocking Italy | OnEnergy Report

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian and international exploration and production players. In the July issue of ON – “Europe’s changing Energy future” we described how to unchain the Italian energy strategy through consensus generation, how to avoid continuing to miss ...

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Purpose + People for Performance | The Future of Creativity

By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop - to creativity, to ideas, to being authentic and delivering the right kind of progress. What does it really mean? It means having a reason for being here beyond making and selling more stuff – having a positive role in the world while contributing to sustainable economic and social development. In ...

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Reputation – Fulfilling Corporate Promises In An Ethical Way

By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally regarded as one of its most important assets. But how important is a brand or an organisation’s reputation to consumers today? Next month, MSLGROUP will launch our findings from a new global study which asks the general public what ...

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Wearables Galore – How To Leverage Them in Daily PR Work?

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP Germany Based in Berlin, Adrian is a self-tracking enthusiast and owns a Nike FuelBand as well as a Pebble smartwatch. Google Glass, Nike Fuelband or smart watches like Pebble – smart wearable technologies are not just on everyone’s lips, but can also be found more and more on wrists (or tips of noses for that matter). Although Marty McFly al ...

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How to Cut Through the Communications Chaos

By Chetan Mahajan, Co-Managing Director, MSLGROUP, India [caption id="attachment_15596" align="aligncenter" width="640"] Image Courtesy: flickr.com/photos/mandj98/11298757724/[/caption] The Expanding Ecosystem The information noise is louder, more complex and multi-channel, therefore, expanding the communication ecosystem. The barrage of tweets, posts, updates, blogs, Instagram’s, etc., that find their way ...

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Wearables – Enhancing the Quality of Life

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Wearable tech is the buzz word of 2015, and rightly so. The fairly new landscape of wearable technology is already dotted with promising prospects. Emerging trends and innovations are paving the way for a more connected, seamless and integrated world. Smartwatches, fitness trackers and wr ...

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It’s Time To Deliver | Insights Brussels May 2015

By Leonardo Sforza, Managing Director, MSLGROUP Brussels “Europe will not be made all at once, or according to a single plan. It will be built through concrete achievements which first create a de facto solidarity.” - Robert Schuman The declaration of French foreign minister Robert Schuman, outlining on 9 May 1950 in Paris a new form of political cooperation that launched the beginning of the European Union ...

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Betting On a Lonely British Minority

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK The UK election is a little over a week away and there is no clear victor in sight. The opinion polls show a dead heat between the Conservatives and Labour, with SNP support soaring in Scotland and UKIP support holding in England. Our first instalment on the UK election looked at the main political parties and the challenges likely to face them ...

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