Understanding the Disruptors, the Technologies, and the Possibilities

Understanding the Disruptors, the Technologies, and the Possibilities

By Rishad Tobaccowala, Strategy and Growth Officer, Publicis Groupe More, deeper, better data When it comes to big data, we can see that it has grown exponentially in the past few ...

Augmented Influence, Broader Impact, Unmatched Results

Augmented Influence, Broader Impact, Unmatched Results

By Pascal Beucler, SVP & Chief Strategy Officer, MSL Data and analytics, artificial intelligence (AI) and automation, immersive technologies (VR, AR, MR): these are not buzz wo ...

PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Understanding the Disruptors, the Technologies, and the Possibilities

By Rishad Tobaccowala, Strategy and Growth Officer, Publicis Groupe More, deeper, better data When it comes to big data, we can see that it has grown exponentially in the past few years; it’s one of the most important priorities for businesses today, and it will only continue to grow in importance in the future. And interestingly, it’s one of the reasons why AI and immersive experiences are possible; all th ...

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Augmented Influence, Broader Impact, Unmatched Results

By Pascal Beucler, SVP & Chief Strategy Officer, MSL Data and analytics, artificial intelligence (AI) and automation, immersive technologies (VR, AR, MR): these are not buzz words or trends, but major realities, based on technological disruptions which are impacting all industries, including ours. We need to understand what’s ahead of us, in order to better help our clients embrace the now and the next. ...

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PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new era of marketing communications. Media consumption habits have changed, what constitutes media has been redefined, and the advent of social media has transformed and enhanced the relationship between the public and those communicati ...

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Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communications imperatives. The financial services landscape in India is evolving at a dizzying pace, and technology is the big disruptor in this transformation. Digital connectivity an mobile penetration are changing consumer behavior, an ...

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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said in a statement that is part of his leniency agreement, that President Michel Temer endorsed an operation to buy the silence of former House President Eduardo Cunha (PMDB Party - Rio de Janeiro), arrested in Operation Car Wash (Lav ...

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Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (India) named on the Innovation Lions jury and Rema Vasan, Global Client Leader (U.S.) on the PR Lions jury. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its e ...

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Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our clients at the centre of our work is a testimonial to our success in the EMEA region. In addition to this, we also received four additional Agency of the Year nominations for Africa Consultancy of the Year Eastern Europe Consultanc ...

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Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almost every question at SXSW this year could be answered with one of three technologies – artificial intelligence (AI), bots, and virtual reality (VR). These are the three biggest trends emerging from SXSW and are poised to shape the ...

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Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For brands with a real-world footprint, live engagement is a no-brainer. But for brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they w ...

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Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. The top ten cities have all the usual suspects — from Tokyo to Tel Aviv to Shanghai and back to Boston. What’s interesting is the country-wise findings. China, for a while, has been blazing a trail when it comes to innovation. The ...

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