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SXSW 2014: The Affirmation of a Disruptive Digital Culture

SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Inter ...

Twitter in Politics – What can Germany Learn from Canada?

Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefer ...

How Web Politicians Climb Up the Ranks in Germany

How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud comp ...

Introducing The Future of Reputation Magazine

Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputat ...

EU Seeks Input On Wider Deployment Of mHealth

EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the u ...

Infographic: The Wearable Wheel

Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals lik ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s ...

SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Internet and Technology including robotics, 3D, augmented reality, wireless and everything that is at the heart of today's disruptive creativity. A lot was said and analyzed at the festival this year; privacy and personal data were the ...

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Twitter in Politics – What can Germany Learn from Canada?

By Ole Wulff, MSLGROUP Germany & Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK German Chancellor Angela Merkel isn’t known as a digital native as she still prefers writing text messages! She is even nick-named ‘The SMS Chancellor’. However, this does not imply that she hasn’t recognised the importance of the Internet for communicating her political work. To wit, she recently announced Pete ...

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How Web Politicians Climb Up the Ranks in Germany

By Ole Wulff, Lutz Mache & Tobias Heyer, MSLGROUP Germany The Internet has found its way into our everyday lives - and is constantly taking new groundbreaking steps. Cloud computing and mobile devices are completely changing the way consumers use the Internet. Big Data and the Internet of Things, the connection of physical objects to the Internet, will revolutionize most parts of our environment and the ...

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Introducing The Future of Reputation Magazine

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Reputation: The Now & the Next A lot has changed in recent years. In particular, three shifts have boosted reputation to the #1 Strategic Risk today, as was found in a recent Forbes-Deloitte study. Shift in stakeholders - From Powerless to Empowered Shift in corporate ethics - From Social Responsibility to Citizenship and Sustainability Shift ...

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EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the use of devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices in the context of health prevention and care. The consultation process was launched on 10th April, 2014 and will close on 3rd Jul ...

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Infographic: The Wearable Wheel

The Wearable Wheel is a visual map of the wearable technology landscape. MSLGROUP decided to segment the market and organize companies by major categories. Explore more visuals like this one on the web's largest information design community - Visually. Can't see the infographic above? Check it out on Visually.   ...

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Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s article, mentioned by Pete Cashmore himself in a post on LinkedIn. Very fast, the story reached mainstream media and got a wide audience – particularly for a summer internship research! ABC News: College Student's Job Application ...

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People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at South by Southwest (SXSW) in Texas which saw tech lovers from around the world aggregate to check out the latest technologies, products and start-ups. Our third issue of the People’s Insights monthly briefs features our favourites fro ...

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Millennials Will Require More Brand Interaction Opportunities vs. Traditional Advertising

By Allan Dib, SVP, Planning & Analytics, MSLGROUP in North America MILLENNIALS (GENERATION Y) BORN 1977 –1994 Millennials represent the consumer market of the future. Success in marketing to Millennials is critical to companies across all product and service categories. They will become more important as they reach their peak buying power within the next ten years. Millennials are the most racially dive ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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