How MSLGROUP Set-up a Platform for Knowledge Sharing

How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collabora ...

Food & Beverage: 2017’s Top Conversation Starter

Food & Beverage: 2017’s Top Conversation Starter

After a year of discord and division over the politics of governance, consumers in 2017 will turn to something we can all agree on. Food and drink will bring us together with a gre ...

Top Ten Thought Leadership of 2016

Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce an ...

Top Ten Blog Posts of 2016

Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also ...

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publ ...

Crisis and Social Media: How to Avoid Fuelling the Flame

Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a si ...

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, ...

How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collaboratif-info's Olivier Roberget. At its heart, a Knowledge Management project is primarily a human project. ‘Human engagement’ begins from the first moment needs are collected, and continues well after the platform contributes to a us ...

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Food & Beverage: 2017’s Top Conversation Starter

After a year of discord and division over the politics of governance, consumers in 2017 will turn to something we can all agree on. Food and drink will bring us together with a greater force than ever before. It will connect our families and communities – revered as nature’s gift and delivered with the powers of emerging science and technology. We won’t return to three square meals at the family table; rath ...

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Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce and our technology practice published an one-of-a kind virtual reality playbook for marketers and communications professionals. Our People’s Lab research and insights team were instrumental in developing a comprehensive ebook on the ...

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Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Public Media, has launched an influence-to-impact performance platform that combines aspects of public relations, advertising, digital, and shopper marketing. Called Conversation2Commerce, this communications platform extracts far gre ...

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Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a single social media post during a crisis. It is a well-known aphorism that reputation takes years to build and nurture but minutes to destroy. Every day countless corporate crises reconfirm this truism, exploding in both the real wo ...

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European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, I enjoyed again with this millésime reviewing la crème de la crème of the best projects in Europe: lots of great ideas here, solidly grounded into accurate insights and foresights, creatively executed and delivering on tangible re ...

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61st Political Salon by MSLGROUP Germany

On 1 December, MSLGROUP Germany hosted the 61st Political Salon with Thomas Oppermann, head of the parliamentary group of the SPD in the German Bundestag since 2013. The central topic of the evening was social-democratic politics in times of global crises and political change. [caption id="attachment_19016" align="aligncenter" width="600"] MSLGROUP Germany's political salon on 01.12.16 with Thomas Oppermann ...

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Rethinking How Influence Flows

For more than a century, PR professionals have worked to earn credibility and trust by convincing reporters, third parties, and influencers to share a point of view or validate a truth. As every communicator knows, there is tremendous value in positive earned – read: not paid for – content. It is pure. And in that purity there is power. Research shows that media coverage, influencer content, ratings, and re ...

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Engaging Stakeholders through Inspiration

By Erik Martens, Director Public Affairs, MSLGROUP Netherlands BP in the Netherlands continually connects with its clients and broader stakeholder base in a variety of ways. In 2015 it decided to significantly expand these efforts. Instead of a yearly relationship-building event, BP wanted to organise a number of themed ‘inspiration sessions’. MSLGROUP in the Netherlands developed a blueprint for the progra ...

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