France Turns the Heat Up On COP21 | OnEnergy Report

France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from ...

Mobiles – A Renewed Focus on Adding Value

Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are sup ...

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibo ...

Finnish Centre Party Likely to Form a Conservative Government

Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Par ...

A Renewable Energy Paradigm | India PAR April 2015

A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The diffe ...

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the I ...

Intimacy of Insights | The Future of Creativity

Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then ov ...

France Turns the Heat Up On COP21 | OnEnergy Report

By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from 30 November to 11 December, 2015. France’s President Francois Hollande sees the event as a way to add positive points to his presidential legacy and has tasked his Foreign Minister, Laurent Fabius, to pull out all the stops for th ...

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Mobiles – A Renewed Focus on Adding Value

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are supercomputers we carry everywhere and use for multiple functions. As the mobile industry matures, we’re noticing that people are addicted to the utility, and expect apps that add more value. Brands and organizations looking to engag ...

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Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibope. The reasons for the decrease are due to a so-called “perfect storm” – a combination of an economic crisis and political mistakes that fueled the mobilization of various sectors of society in large demonstrations in the main ci ...

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Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Party’s Juha Sipilä will celebrate as the new Prime Minister. The Centre Party will win and Finland will build a conservative government. According to all polls, the Centre Party, a member of the ALDE Party at the European parliament ...

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A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The difference between a functioning, robust economy and a struggling one. Just over half of India’s energy is generated by coal-fired plants. With energy demand likely to rise from 700 million tons of oil equivalent (mtoe) to 1500 mtoe by ...

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Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining "mobile-first" consumer has emerged along with new social platforms that ...

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Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then over my shoulder say “have you heard..?” pause and then say “you mustn’t tell anyone….well only one person at a time…” And then he’d let rip with some scurrilous and treasured nugget of scuttlebutt. I loved those moments. They conne ...

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Mobiles – Taking Wearable Tech to New Heights

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP 40 years ago, when Martin Cooper, the inventor of mobile phones, stood in midtown Manhattan and made the very first call on a mobile phone – could he have envisioned a future where mobile phones become as indispensable as they have today? Maybe he did. And maybe – in all probability – he ...

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PR in India Needs to Be Integrated with the Marketing DNA

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India While PR is adopting a fresh approach, it still has a long way to go before it can become part of the marketing DNA. Advertising continues to be the leader on this front. Even digital, which burst onto the scene relatively recently, has moved ahead by its sheer ability to reach a larger audience. A high 48% of the respondents ranked advertising ...

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Energy Policy Will Be a Critical Priority For New EU Leadership

By Romain Seignovert, MSLGROUP, Brussels Energy policy emerges as one of the most critical priorities for the new EU leadership and is gaining political relevance. Two Commissioners will share the responsibility for energy during the legislative period ahead: Miguel Arias Cañete and Maroš Šefčovič. In 2015, the European institutions will focus on two topical missions: the release of the European Commission’ ...

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