In the Age of Earned Trust, is Your Corporate Reputation Reputable?

In the Age of Earned Trust, is Your Corporate Reputation Reputable?

By Lusha Niu, Asia Practice Leader, Financial Communications, MSLGROUP The meaning of reputation differs around the world – the meanings aren’t always precise but they’re also not ...

Make Love to Make Change

Make Love to Make Change

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Ok, now that I have your attention. For those colleagues like me who can remember this far ...

Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

In the Age of Earned Trust, is Your Corporate Reputation Reputable?

By Lusha Niu, Asia Practice Leader, Financial Communications, MSLGROUP The meaning of reputation differs around the world – the meanings aren’t always precise but they’re also not incorrect. The MSLGROUP Reputation Impact Indicator study is our attempt to fill in the gaps and present a logical, reasonable, and actionable solution to the reputation puzzle. We now understand three important conclusions from t ...

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Make Love to Make Change

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Ok, now that I have your attention. For those colleagues like me who can remember this far back... I was captivated by Al Gore's warning about warming. An Inconvenient Truth won an Oscar, Gore won a Nobel Peace Prize, and global warming was on everyone’s mind. But not for long. It’s been nearly ten years since the docum ...

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Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking Climate Change Policy”. The Strategy is based on the central premise of the interplay between pan-European principles and 28 national regulatory frameworks. It is aimed at “resetting the EU’s energy policy” by identifying legislati ...

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Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was driven by a moment of illumination. Getting into a bathtub, he had figured out how to measure the volume of funnily shaped objects. He celebrated because he had connected the dots to arrive at a deeper, more meaningful, understandin ...

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Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that are driving the future of media. One of the latest developments comes from tech giant Google, with Google News Lab –a site built with the aim to connect journalists with Google resources and tools to enhance their reporting and st ...

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What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new product instead of the old; we want them to think about what they do in a new light instead of in the old light; we want them to change how they wash their clothes, take their medicine, or recycle their plastics. Every Introduction of ...

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Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employer brand. Here’s a short primer on what you need to know. Who they are Influencers are your company’s most socially connected and vocal advocates of your brand. They love their jobs and are happy and willing to share that love acr ...

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Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications agency. Is that fear I see? It makes me reflect on times in my life when I have feared measurement – getting on the scale to weigh myself after Christmas… my history exam results in my 2nd year of high school when I didn’t study ...

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Creativity will Amplify

By Al Baird, Creative Director, MSLGROUP UK It’s official, audiences have a lower attention span than a goldfish, according to Edward Boches and the Statistic Brain ‘In 2000, the average person could concentrate on a task without being distracted for a full 12 seconds. By 2013, that number had dropped to eight. Goldfish are better at concentrating than we are.’ Creativity is more important now than ever bef ...

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Voices around Climate Change

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP As we get closer to the COP21 Summit in Paris this December, a growing interest – and concern – is appearing across the world around the Climate Change issue. Interestingly, this is much more than "just" a technical debate between climate experts. It also goes beyond the controversy that lobbyists and climate-skeptic folks keep nurturing. What we ...

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