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A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay.

Virtual reality is set to make a splash in 2016 – CNET


2016 will see a major breakthrough for VR – Mashable


Venture capital money is pouring into the [technology] industry – The New York Times

Marketers and communicators are only scratching the surface on discovering how it can deliver value to their efforts. Trust. Engagement. Emotions. These are three of the most important words in the marcomms space – and amplified exponentially by the unprecedented types of stories brands can tell in VR.

Virtual reality can transcend space and time. It can transport people to a different world with a level of realness never before seen. Adding VR engagement to a campaign will help it be more immersive, more integrated, and a more complete experience.


This article is a part of MSLGROUP’s VR playbook – Let’s Break Tradition: Virtual Reality in Public Relations. For more information about VR and PR, contact: Jeff Melton, SVP, Global Technology & Platforms | e: | p: 1 (646) 500-7740