Branding & The Senses: Pascal Beucler, MSLGROUP
Earlier this month, Pascal Beucler, MSLGROUP‘s Chief Strategy Officer, was invited to the Escuela Superior De Diseno, Madrid, as part of an exhibition. Held between March 7-30, 2012, the 20 Iconos Del Diseño Francés (20 Icons Of French Design) or L’émoi du Design, was organized by the French embassy in Spain, the Institut Français, the city of Madrid and Asociación Diseñadores de Madrid (an association of designers, also called DIMAD), to provide a platform for the two cultures to mingle, where designers and organizations from the two countries showcase their interior design, graphic design, architecture, shows.
The theme was “Identity and Business 1″, involving commercial interior design and various aspects of it such as communications, interior design, fashion and products.
Pascal shared the following presentation – ‘Branding & The Senses In the Automotive Industry: Brand Experience In The Conversation Age’. The presentation looks closely at contemporary branding, how brands need to become fluent in the language of the five senses and how multi-sensory branding is becoming a new frontier for major brands with emotional leadership. It also includes a number of examples taken from the automotive sector.
View the slideshow below: