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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Rethinking How Influence Flows

For more than a century, PR professionals have worked to earn credibility and trust by convincing reporters, third parties, and influencers to share a point of view or validate a truth. As every communicator knows, there is tremendous value in positive earned – read: not paid for – content. It is pure. And in that purity there is power. Research shows that media coverage, influencer content, ratings, and re ...

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PRovoke16: Earned Beats Paid In Moving From Influence To Sales

When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more. MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGROUP during a session on “The Brand New Influence: Innovations in Consumer Engagement.” Guill ...

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Influence: Anywhere & Everywhere

Influence stands atop the new world of digital communications. In its rise, it has shattered the traditional world order in the communications industry, claiming new omni-channel powers and remarkable sales potential. With origins in the world of public relations, influence is bringing new respect to the industry and driving new interest among marketers. Influence comes from anywhere and everywhere. It’s wh ...

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Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India, which took place last week (September 23rd to 25th, 2016) had a crystal clear focus: “Reputation is Everything”. A lot of colleagues from the PR world had attended the event and they shared interesting points of views and perspe ...

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The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustworthiness of naturally grown foods fresh from the farm while at the same time benefitting from rapidly developing technologies that address the demands of urban living and the values of highly informed food and beverage consumers. ...

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Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far little commentary on its implication for eating. We believe the effect could be profound, as driving hands are freed up to prepare and enjoy meals on the road. It requires little imagination to picture ever longer commutes giving w ...

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EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth century. Throughout centuries this approach has never stopped influencing collective thinking, society, arts, education, international relationships, and so on. 2015 experienced one of these big global events, and its final judgment ...

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Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” world. The hashtag #foodporn has 90 million Instagram posts and counting. People have an enormous appetite for content about food – they have the same hunger for a video about how to make a donut sundae as the sundae itself. And as pe ...

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Activating Recommendation in the Conversation Age

Word of mouth has forever been a driving force in influencing consumer buying and behavior, and nowhere is it as wide-spread as with food-related decisions. While there are several determinants to food choices – culture, health, economics, lifestyle, to name a few – suggestions from friends and family certainly play a significant role in helping consumers make up their mind. Today, mere information about th ...

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Capturing Share of Mouth in the Subscription Food Service Marketplace

By Brianne Killinger, Vice President, MSLGROUP Americans are increasingly wary of the nutrition of processed foods. However, many are too time-starved to whip up a homemade meal. Enter the subscription foodservice as a solution, offering nutritious and delicious foods in customizable options, delivered automatically to your doorstep. Companies including Blue Apron, Hello Fresh and Plated have introduced a m ...

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