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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Stevie Awards Recognizes MSLGROUP as the Most-Honored #PR AOY

MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie ® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, including 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing. MSLGROUP surpassed all other public relations ...

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Online Recipes: What Factors Best Promote Sharing?

By Erin Dorr, Vice President, Digital & Social Strategy, MSLGROUP Most marketers today understand that recommendations from friends, family and those they trust impact consumers’ purchasing decisions. This is particularly true when it comes to food. Recipes (or food ‘ideas’ in general) have long been shared among families and communities, often passed around by word of mouth or written down by hand on r ...

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Food Ideas That Cross Borders & the Power of Online Recommendation

QnA with Esmee Williams, Vice President, Consumer & Brand Strategy, Allrecipes People's Insights: Are we approaching an era of global food culture in which flavors and food tastes freely cross borders? Or do national food traditions still dominate? Esmee: As more people tap into the power of digital technologies to collect and share information, the smaller our world becomes. Today 3 billion people worl ...

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Food as a Beauty Product

By EJ Armstrong, Commercial Food Photographer, Art Director, Armstrong Pitts Studios Modern commercial food photography has carried the torch for food as a status symbol and beauty product. A simple serving of coffee is now, with the sensuous swirl of cream at its heart, its carefully-designed mug and a myriad other things, elevated to an artistic level, a photo of which would be worthy to be displayed in a ...

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Food Marketing to Millennial Parents: A China Perspective

Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP China In China, millennials make up a third of the total population (31%) in the nation. This generation grew up during a period of particular turbulence; the nation went through the economic reform, started the one-child policy, and undertook rapid urbanization to become the world’s second largest economy today. Chinese millennials’ upbringing i ...

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Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most major players in the food industry are restructuring their business practices to align with their sustainability goals – different aspects of the business are being re-evaluated, from supply chains to production methods, distributi ...

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Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible environmental and climate challenges of recent decades. As the Alliance For Water puts it, “Water is the primary medium through which climate change impacts will be felt by humans, society and the environment.” To underline its signifi ...

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Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving that? Gina: The answer to that question lives in the context of how consumers’ consciousness and knowledge of food has evolved as a result of access to so much more information. This access is causing a shift in consumer mindset and ...

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Man the Provider Is Really Man the Buyer!

By Steven L. Katz, CEO and Founder, Man the Kitchen If you want the competitive edge as a producer, marketer, or retailer of food, groceries, and anything related to cooking and the tools and equipment needed to put a meal on the table, then the most profitable next step you can take is to suspend any stereotypes you have about men doing the cooking at home. That is because all recent in-depth studies have ...

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Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. grocery shelves were filled with products made from GM corn, soy and sugar beets. Yet, the blind indifference has not endured, as activists in the state of Vermont waged a successful referendum that forces labeling of products sold in ...

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