You Are Here: Home » Consumer Marketing (Page 31)
Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Storytelling: Lessons from Publicis, Microsoft and UNESCO

--by Sally O'Dowd, engagement editor, MSLGROUP Stories. Since the dawn of civilization, human beings have shared their experiences and connected to their wider world with words and images. And now, today, in our social society, stories are what people share when they link to an article on Twitter or post a laugh-out-loud video on Facebook. Executives from Publicis Conseil, UNESCO and Microsoft last night sh ...

Read more

Trouble in #motorcity

This was originally published on Media Biz Bloggers. --By Stephen Marino, SVP, North America director of digital and social media Last week here in the US, we witnessed how human error in social media can have serious and dramatic consequences. The now infamous, yet errant, tweet from the @ChryslerAutos Twitter account read as follows: "I find it ironic that Detroit is known as the #motorcity and yet no one ...

Read more

Free Thinking: Global Consumer Research 2.0

Xavier Charpentier looks elegant and thoughtful with his high, curly hair and square specs. Dressed in a dark blue jacket and patterned, plush scarf, he is a man who pays attention to detail and nuance. And when you’re in consumer research, that’s important. Xavier, along with Véronique Langlois, founded Free Thinking, a strategic planning and consumer research unit of MSLGROUP in Paris. They conduct social ...

Read more

T-Shirts That Moisturize: What the Health?

By Allyson Hugley, SVP, Insight Creation, MSLGROUP Americas "Good health” consistently ranks among the top things that consumers equate with the “good life,” according to GfK’s annual Roper Reports Worldwide survey.  In Western markets, at a time when the promise of being healthier than previous generations is fading alongside the promise of being wealthier than previous generations, good health (if not hea ...

Read more

Marketing to the Chinese : 70s, 80s and 90s generations

So much great work comes from Asia these days and the latest report from Eastwei MSL, our agency in China, is no exception. In their report, Marketing to the Chinese: 70s, 80s and 90s generations, our colleagues Judy Luo and Charlotta Lagerdahl provide a unique point of view on the Chinese, analyzing them according to the decade in which they were born. And how different each generation is from the other! “ ...

Read more

Social Predictions for the Conversation Age: 2011

It's done! We got it out the door: the first big MSLGROUP report of the year, Social Predictions for the Conversation Age: 2011. Our report aimed to give marketers ideas that they can put to the test this year. It also reflects our general approach, namely that we help our clients bridge the gap between what is technologically possible and what is right for them right now. An e-magazine with flippable pages ...

Read more

Purses with Purpose

How many purses does one need? The answer might be a generational one. Pascal Beucler, chief strategy officer at MSLGROUP and Richard Pinder, COO of Publicis Worldwide, recently provided some context around the tandem trends of “anti-consumption” and “post-materialism.” For the last 50 years, marketers gave consumers what they wanted: more goods, less cheaply. “We developed mass consumption,” Pascal said in ...

Read more

The Conversation Economy

Gone are the days when leaders—be they CEOs, politicians, or rock stars—had exclusive control on public opinion. Today, the hierarchy of ideas is no longer imposed by a few but rather embraced, or forgotten, by the many. [caption id="attachment_500" align="alignleft" width="150" caption="Former journalist Olivier Fleurot is now CEO of MSLGROUP."][/caption]Such was the theme of the remarks given by MSLGROUP ...

Read more

Going Viral with Jimmy Maymann

After running into Jimmy Maymann at the Monaco Media Forum (organized for Monaco Mediax by PublicisLive, part of MSLGROUP) we thought we’d give him a ring to catch up on the latest trends in online video. We first got to know Jimmy soon after he sold his company, Neo Ideo, to Leo Burnett back in 2001. He stayed on with Leo for a years before moving on to its digital and promotional marketing arm, Arc Worldw ...

Read more

The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

Read more