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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Man the Provider Is Really Man the Buyer!

By Steven L. Katz, CEO and Founder, Man the Kitchen If you want the competitive edge as a producer, marketer, or retailer of food, groceries, and anything related to cooking and the tools and equipment needed to put a meal on the table, then the most profitable next step you can take is to suspend any stereotypes you have about men doing the cooking at home. That is because all recent in-depth studies have ...

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Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. grocery shelves were filled with products made from GM corn, soy and sugar beets. Yet, the blind indifference has not endured, as activists in the state of Vermont waged a successful referendum that forces labeling of products sold in ...

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Taste Buds are Neither Hispanic nor American, but Bicultural

By Vickie Allande-Fite, SVP, MSLGROUP Los Angeles (Hispanic Specialty Lead) In the U.S., every 30 seconds, two non-Hispanics reach retirement age and one Latino turns 18. Hispanics are coming of age and wielding $1.5 trillion in buying power. The community is clearly an influential growing segment of consumers. Food marketers, to successfully engage Hispanic audiences, need to understand the factors driving ...

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Nutrition: What Does it Mean for Emerging Economies?

By Narendra Nag, Regional Director, Integrated Planning & Asia Practice Leader, Social Media and Digital, MSLGROUP Singapore Food supply is no longer the big problem facing the developing world. Agricultural yields are up across the developing world thanks to better seeds, improved irrigation, and a host of other agricultural extensions. But one of the major results of massive food security programs, li ...

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The Growing Affinity for ‘Fresh Food’ in Asian Markets

By Aruna Handique, Planning Manager, MSLGROUP With rising disposable incomes and better standards of living across leading Asian economies, consumers are increasingly aware of food safety, leading to a surge in organic food and fresh food consciousness. In 2014, fresh food markets saw a spike in growth in Asia, with appreciable inroads into the economies of India and China. Some very notable factors have be ...

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Food, genomics and the Microbiome: What are the Implications for Food producers?

Although it's been around for eons, consumers, lately, seem to have truly taken to heart the adage “you are what you eat.” More than ever before, they care about their own well-being and are actively looking for ways to improve their health. Given this increasing shift toward health consciousness, what should food producers do, for a better understanding of consumers' nutritional needs? Understand the impac ...

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The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big Food companies that once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid ...

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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it. Several factors go into influencing this, one of them being the discussions driven by audiences via social networks. Analyzing food conversations on the web brings up interesting insights – consumer awareness is at an all-ti ...

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Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have become everyone’s favorite topics of conversation, navigating the complex communications landscape is tricky to say the least. That’s because the global narrative about food has evolved far beyond the food product itself. Once a matter ...

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Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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