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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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Mondelez Shifts Indian Communications Remit To MSLGROUP

MSLGROUP to oversee communications, brand and digital engagement for food conglomerate in India. Mondelez India has shifted its Indian communications remit to MSLGROUP following a competitive review. The company, which previously worked with Perfect Relations in India, has tasked MSLGROUP with enhancing its brand salience in the country, via an assignment that includes strategic communications, brand engage ...

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MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver and 8 Bronze, securing 100% win rate and 60% of the awards from marketing categories, which fully demonstrate our integrated and efficient communication capabilities. Congratulations to all the winning teams! View the complete list ...

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Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequency standpoint, even though most companies now have a social media presence for customer relations purposes. The communications department will have to let go to respond to a new collaborative culture that creates added value via t ...

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A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 will see a major breakthrough for VR - Mashable   Venture capital money is pouring into the [technology] industry - The New York Times Marketers and communicators are only scratching the surface on discovering how it can deliv ...

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Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

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SxSW – It’s All About Value

By Mark McClennan, SVP, MSLGROUP I had the pleasure of attending some very different sessions and discussions at SxSW recently. One for fun (the role of CRM on elections), two for clients (Mobile Banking and Risks to Personally Identifiable Information) and a final discussion with senior communications executives at GE and BMW on leveraging Periscope effectively in communications campaigns. You might think ...

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2016 Is the Year of VR; But How Does It Play in PR?

To help marketing and PR professionals get started with virtual reality, MSLGROUP has collaborated with PR Week for an exclusive panel at SXSW featuring technology advocate Robert Scoble, Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff, Founder of Eyefluence. Jeff Melton of MSLGROUP will moderate the panel discussion. Register here to hear panelists discuss the most creative ways to utilize ...

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Virtual Reality in Public Relations

MSLGROUP and PRWeek are collaborating on a fascinating hands-on event session on Monday, March 14 at 11 a.m. on the subject of Virtual Reality in the PR industry. One of the world’s top social media evangelists and futurists, Robert Scoble, will be appearing on our panel along with Jon Hackett, Director of Emerging Technology at our sister agency, Nurun, Mitch Gelman, VP, Product, Gannett, USA TODAY Network ...

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Behind the Scenes at Canon

An interview with Neil Barnett, former European Marketing Manager, Canon EMEA Q. Can you tell us a little bit about Canon, its history and your role in it? Almost everyone will have heard of Canon. Synonymous with photography and visual imagery, the company has been going strong for nearly 80 years since it was founded in Japan in 1937. Most people know Canon from its consumer business of cameras and printe ...

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