You Are Here: Home » Consumer Marketing (Page 6)
Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

How Innovation Will Affect Earned Media

By Erin Lanuti, SVP. Cross Channel Strategy and Paid Media, MSLGROUP Media relations has always been one of the most trusted forms of communication. People around the world trust earned media to deliver fair, unbiased coverage about world and local events, business, lifestyle, sports, fashion and many other important topics. The Fourth Industrial Revolution has caused a seismic shift in the definition and p ...

Read more

Breaking Through The Empathy Barrier

By Narendra Nag, Regional Director, Integrated Planning & Digital, MSLGROUP Asia A great story makes an audience empathize with the protagonist, makes them feel what the hero is feeling, makes them suffer and makes them cry, and ideally leaves them elevated. You walk out of a great movie wanting to be the smooth-talking, gun-toting James Bond, or the witty, whip-bearing Indiana Jones, or the swashbuckli ...

Read more

Is Asia Ready For The Fourth Industrial Revolution?

By Glenn Osaki, President, MSLGROUP Asia The Fourth Industrial Revolution’s most distinctive characteristics are speed, scale and impact. Klaus Schwab, Founder and Executive Chairman of the World Economic Forum (WEF), believes the world is unprepared for the fourth Industrial Revolution, “which will come over us like a tsunami.” According to WEF’s recent study “Future of Jobs”, the revolution is said to tri ...

Read more

Behind the Scenes at Airbnb

An interview with Nicolas Ferrary, Director of Airbnb France Q. Would you introduce yourself and Airbnb? Nicolas: Airbnb, which was founded in San Francisco in 2008, is a community platform that connects people who want to rent all or part of their homes, with travelers from all over the world. We connect people in more than 34,000 cities and 190 countries. We opened a French office in Paris in 2012, which ...

Read more

Communications Trends to Watch in 2016

MSLGROUP in the UK have compiled the top trends they think will impact marketing and communications throughout 2016. Ranging from digital design trends through to employee communications, new apps and technology, here are the top 12 predictions for the year ahead. 1. The pixel is dead On-screen visuals are looking more and more like print quality photographs. 2015 saw the continued rise of flat design and w ...

Read more

MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

Read more

MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

Read more

European Excellence Awards 2015: ‘People Relations’ at its Best

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP & Juror at the European Excellence Awards The 2015 Millésime of the European Excellence Awards, which were delivered two weeks ago in Stockholm, Sweden, is an excellent one. Amongst the many submissions that were awarded by our jury, I have selected a few projects which, in my view, reach a high level of strategic and creative thinking: yes, ...

Read more

Always #LikeAGirl Caps Year with Another Global Top Award

Nothing Short of ‘Badass’ At the Global PR Summit which concluded in Miami on 28th October, the Holmes Report Team showcased the top 40 PR campaigns from the 2015 SABRE Award competitions around the world in reverse ranked order. These were the 40 absolute-best-work from over 5,000 entries in the past year. They paused after finishing the top 37. Only three campaigns had not yet made their way into the spot ...

Read more

MSLGROUP Netherlands’ Five Challenging & Inspiring Events

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Event planning always requires thorough planning and preparation, but there is always an ‘external factor’ that you can’t control. This makes every event unique. Recently, MSLGROUP in Netherlands conceived and organised several exciting and unique events. Here’s a selection of our most surprising, refreshing and challenging experiences. 1. Ope ...

Read more