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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest creativity festival in the world, bring to us "Artificial Intelligence" as one of the main highlights of the day. In addition, you'll also see what's being said about the Future of Work and the use of Neuroscience to create narrative ...

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SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest Festival is one of the most important annual opportunities to see what's new in communications, marketing, technology and advertising. Marcelo Minutti, Head of Innovation and Digital Practices, MSLGROUP Andreoli Carolina Fullen, In ...

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SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In addition, they give us an overview on the challenges of communication and the future of journalism. The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual op ...

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Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant. Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making ...

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Communications Trends to Watch in 2016

MSLGROUP in the UK have compiled the top trends they think will impact marketing and communications throughout 2016. Ranging from digital design trends through to employee communications, new apps and technology, here are the top 12 predictions for the year ahead. 1. The pixel is dead On-screen visuals are looking more and more like print quality photographs. 2015 saw the continued rise of flat design and w ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new product instead of the old; we want them to think about what they do in a new light instead of in the old light; we want them to change how they wash their clothes, take their medicine, or recycle their plastics. Every Introduction of ...

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Making the Creative Leap to Data Storytelling

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP Alongside the accelerating stream of numbers, content and rich media waiting to be transformed into meaningful patterns and intimate insights, is another key chapter of the data story: Data Storytelling – Engaging people around data, usually by sharing the learning from the analysis with people in a way that’s exciting, entertaining and even add ...

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E.U. Goes Digital: A Reshuffled Policy & Regulatory Agenda

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The digital landscape is expanding its outreach across disciplines, industries, practices and borders. It is accelerating changes in our everyday life from work to shopping, from social relation to political engagement, from administrative practices to leisure, from healthcare to organizational effectiveness. The potential for bolder and more impactf ...

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