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How MSLGROUP Set-up a Platform for Knowledge Sharing

How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collabora ...

Food & Beverage: 2017’s Top Conversation Starter

Food & Beverage: 2017’s Top Conversation Starter

After a year of discord and division over the politics of governance, consumers in 2017 will turn to something we can all agree on. Food and drink will bring us together with a gre ...

Top Ten Thought Leadership of 2016

Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce an ...

Top Ten Blog Posts of 2016

Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also ...

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publ ...

Crisis and Social Media: How to Avoid Fuelling the Flame

Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a si ...

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, ...

Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant. Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making ...

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Communications Trends to Watch in 2016

MSLGROUP in the UK have compiled the top trends they think will impact marketing and communications throughout 2016. Ranging from digital design trends through to employee communications, new apps and technology, here are the top 12 predictions for the year ahead. 1. The pixel is dead On-screen visuals are looking more and more like print quality photographs. 2015 saw the continued rise of flat design and w ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new product instead of the old; we want them to think about what they do in a new light instead of in the old light; we want them to change how they wash their clothes, take their medicine, or recycle their plastics. Every Introduction of ...

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Making the Creative Leap to Data Storytelling

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP Alongside the accelerating stream of numbers, content and rich media waiting to be transformed into meaningful patterns and intimate insights, is another key chapter of the data story: Data Storytelling – Engaging people around data, usually by sharing the learning from the analysis with people in a way that’s exciting, entertaining and even add ...

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E.U. Goes Digital: A Reshuffled Policy & Regulatory Agenda

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The digital landscape is expanding its outreach across disciplines, industries, practices and borders. It is accelerating changes in our everyday life from work to shopping, from social relation to political engagement, from administrative practices to leisure, from healthcare to organizational effectiveness. The potential for bolder and more impactf ...

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Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable anymore, because the fact is - who wants what everyone else has anyway? Consumers are growing tired of uniform, impersonal, assembly-line prod ...

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Six Inspiring Data Driven Initiatives | #DataInDataOut

By Melanie Joe, Consultant - Research and Insights, MSLGROUP From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. These initiatives showcase the breadth of data-driven ideas. 1. Netflix: Data to generate local insights For its launch in France, streaming service Netflix worked with Ogilvy ...

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Listening for Insights: The Versatility of Social

By Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands. The chalk board signs across the bar tempt locals and travelers with live music acts, entice the hungry and cold with steamy hot broths and soups, taunt the strongest with some brain teasing riddles, and attempt to befuddle all with a baffling array of finest malt wh ...

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