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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

E.U. Goes Digital: A Reshuffled Policy & Regulatory Agenda

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The digital landscape is expanding its outreach across disciplines, industries, practices and borders. It is accelerating changes in our everyday life from work to shopping, from social relation to political engagement, from administrative practices to leisure, from healthcare to organizational effectiveness. The potential for bolder and more impactf ...

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Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable anymore, because the fact is - who wants what everyone else has anyway? Consumers are growing tired of uniform, impersonal, assembly-line prod ...

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Six Inspiring Data Driven Initiatives | #DataInDataOut

By Melanie Joe, Consultant - Research and Insights, MSLGROUP From generating insights to predicting sales, from safeguarding reputations to driving engagement strategies – with a little bit of creativity, data can play a leading role. These initiatives showcase the breadth of data-driven ideas. 1. Netflix: Data to generate local insights For its launch in France, streaming service Netflix worked with Ogilvy ...

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Listening for Insights: The Versatility of Social

By Sarah Wood, Senior Digital Strategist, Salterbaxter MSLGROUP I write this from a whisky pub in a remote location in the Scottish Highlands. The chalk board signs across the bar tempt locals and travelers with live music acts, entice the hungry and cold with steamy hot broths and soups, taunt the strongest with some brain teasing riddles, and attempt to befuddle all with a baffling array of finest malt wh ...

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Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. But is bigger is always better? Bigger house = bigger maintenance cost, bigger car = bigger fuel cost and bigger pay check = more things to buy. Bigger does not equal better. The same goes for “big data” (whatever bigger data actual ...

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Big Data’s Success: Depends on the Ability to Find the Right Data

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The never-ending advancement of technology has exponentially increased the kaleidoscope of structured and unstructured data, which has in turn increased our ability to quantify everything around us. Just four years ago technology’s creation of data reached a tipping point that led to the popular adoption of a previously unused phrase – Big Da ...

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Big Data, Smart Ideas | #DataInDataOut

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Whether People-Generated, Social-Generated or Objects-Generated, a phenomenal amount of data is produced every single minute. The more it goes, the more our attitudes and behaviors, our opinions and centers of interest, our consumer journey and purchase decisions, are data-driven. This is good for businesses: those which tap into Big Data are kno ...

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Data, data, everywhere

By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Beirne reveal their strategies for how to get a grip on the information that can make the difference between your campaign’s failure or success. Get to grips with data-driven insight Big data, small data, smart data – ‘data’ has been ...

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Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then over my shoulder say “have you heard..?” pause and then say “you mustn’t tell anyone….well only one person at a time…” And then he’d let rip with some scurrilous and treasured nugget of scuttlebutt. I loved those moments. They conne ...

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SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics ...

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