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Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Do Technology Trends Have a Colour Palette?

By Nick Fishleigh, Associate Director, Technology, MSLGROUP UK Security is red, data is blue… Whenever a trade title or a national turns its attention to a tech trend, you can expect a flood of 1s and 0s. Perhaps even a padlock to represent security or a skull and crossbones to signify a virus. This iconography is completely understandable to make an idea relatable but it seems we also turn to a rather narr ...

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Tap into Big Data – The Transcript of your Reputation

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in Netherlands As trusted advisors of our clients, we are trusted to build, manage and protect our clients’ reputations. Reputation equals the licence to operate and the right to exist as a company. Reputation has never been harder to manage and protect than in the new communications landscape. The fundamental change in communications is th ...

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Target Breach Aftermath, Latest Chapter: CEO Out

By Ross Levanto, Senior Vice President, MSLGROUP A cursory read of headlines covering Target for the past five months renders today’s news transitive: Target’s CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target ...

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Big Data Takes Big Steps into Healthcare – Part II

By Thea Lavin, Senior Account Supervisor, MSLGROUP In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now represents about 17 percent of GDP—nearl ...

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Big Data Takes Big Steps into Healthcare – Part I

By Thea Lavin, Senior Account Supervisor, MSLGROUP The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the most r ...

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What Big Data Means for PR and Why It Matters to Us

Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it? [caption id="attachment_10604" align="aligncenter" width="384"] L t ...

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The Target Breach Has Changed Everything, Even SXSW

By Ross Levanto, SVP, MSLGROUP, Boston Poor Target. Even a conference celebrating the promise of all things online cannot resist the giant retailer’s current state as the virtual proverbial punching bag. An early panel at the annual South By Southwest (SXSW) Interactive gathering this weekend in Austin criticized Target for its actions in the wake of a data breach public disclosure in December. Jon Swartz o ...

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UBank’s PeopleLikeU – People’s Insights Volume 2, Issue 24

What is PeopleLikeU? PeopleLikeU is an interactive platform that enables people to compare and benchmark the spending habits of different types of people. The platform was created by Australia’s UBank and uses aggregated consumer data collected by the bank. [caption id="attachment_2250" align="aligncenter" width="500"] Source: peoplelikeu.com.au[/caption] How it works PeopleLikeU capitalizes on people’s cur ...

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Harnessing Big Data Skills: Data Driven Marketing

An excerpt from the Bright Lights, Big Ideas book produced for CES 2013 by Publicis Groupe. Bryan Scanlon, MSLGROUP's North America Technology Director contributed insights to data-driven marketing insights that are part of the book. In a world soon awash in Big Data and opportunities to use it, one thing is clear: there are not enough people in today’s marketing organizations with the level of experience i ...

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