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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

Tap into Big Data – The Transcript of your Reputation

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in Netherlands As trusted advisors of our clients, we are trusted to build, manage and protect our clients’ reputations. Reputation equals the licence to operate and the right to exist as a company. Reputation has never been harder to manage and protect than in the new communications landscape. The fundamental change in communications is th ...

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Target Breach Aftermath, Latest Chapter: CEO Out

By Ross Levanto, Senior Vice President, MSLGROUP A cursory read of headlines covering Target for the past five months renders today’s news transitive: Target’s CEO is leaving. Late last year, the giant U.S. retailer suffered one of the largest electronic data breaches in history. Millions of consumers became victims, their credit card numbers potentially gone and up for auction to the highest bidder. Target ...

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Big Data Takes Big Steps into Healthcare – Part II

By Thea Lavin, Senior Account Supervisor, MSLGROUP In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now represents about 17 percent of GDP—nearl ...

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Big Data Takes Big Steps into Healthcare – Part I

By Thea Lavin, Senior Account Supervisor, MSLGROUP The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the most r ...

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What Big Data Means for PR and Why It Matters to Us

Invited to sit on a panel together with Paul Holmes at the PR Forum held in Bucharest March 26, Pascal shared thoughts about the Big Data tsunami which is deeply transforming marketing, communications and PR. What is "Big Data" exactly, what does it mean to businesses, why does it matter to us, and what potential issues could arise from it? [caption id="attachment_10604" align="aligncenter" width="384"] L t ...

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The Target Breach Has Changed Everything, Even SXSW

By Ross Levanto, SVP, MSLGROUP, Boston Poor Target. Even a conference celebrating the promise of all things online cannot resist the giant retailer’s current state as the virtual proverbial punching bag. An early panel at the annual South By Southwest (SXSW) Interactive gathering this weekend in Austin criticized Target for its actions in the wake of a data breach public disclosure in December. Jon Swartz o ...

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UBank’s PeopleLikeU – People’s Insights Volume 2, Issue 24

What is PeopleLikeU? PeopleLikeU is an interactive platform that enables people to compare and benchmark the spending habits of different types of people. The platform was created by Australia’s UBank and uses aggregated consumer data collected by the bank. [caption id="attachment_2250" align="aligncenter" width="500"] Source: peoplelikeu.com.au[/caption] How it works PeopleLikeU capitalizes on people’s cur ...

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Harnessing Big Data Skills: Data Driven Marketing

An excerpt from the Bright Lights, Big Ideas book produced for CES 2013 by Publicis Groupe. Bryan Scanlon, MSLGROUP's North America Technology Director contributed insights to data-driven marketing insights that are part of the book. In a world soon awash in Big Data and opportunities to use it, one thing is clear: there are not enough people in today’s marketing organizations with the level of experience i ...

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