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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Capturing Share of Mouth in the Subscription Food Service Marketplace

By Brianne Killinger, Vice President, MSLGROUP Americans are increasingly wary of the nutrition of processed foods. However, many are too time-starved to whip up a homemade meal. Enter the subscription foodservice as a solution, offering nutritious and delicious foods in customizable options, delivered automatically to your doorstep. Companies including Blue Apron, Hello Fresh and Plated have introduced a m ...

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Stevie Awards Recognizes MSLGROUP as the Most-Honored #PR AOY

MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie ® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, including 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing. MSLGROUP surpassed all other public relations ...

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Online Recipes: What Factors Best Promote Sharing?

By Erin Dorr, Vice President, Digital & Social Strategy, MSLGROUP Most marketers today understand that recommendations from friends, family and those they trust impact consumers’ purchasing decisions. This is particularly true when it comes to food. Recipes (or food ‘ideas’ in general) have long been shared among families and communities, often passed around by word of mouth or written down by hand on r ...

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Food Ideas That Cross Borders & the Power of Online Recommendation

QnA with Esmee Williams, Vice President, Consumer & Brand Strategy, Allrecipes People's Insights: Are we approaching an era of global food culture in which flavors and food tastes freely cross borders? Or do national food traditions still dominate? Esmee: As more people tap into the power of digital technologies to collect and share information, the smaller our world becomes. Today 3 billion people worl ...

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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it. Several factors go into influencing this, one of them being the discussions driven by audiences via social networks. Analyzing food conversations on the web brings up interesting insights – consumer awareness is at an all-ti ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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Digitising Customer Relations: Organising in a Branded Content Setting

Gathering and using internal and external feedback are essential to enrich digital platforms and create valuable content. Collective participation does not mean disorganisation. Curation and editorial processes are needed. In fact, given the increasing number of messages to convey, your company may need to turn into a communications agency to manage information flow and capture the attention of your audienc ...

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MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver and 8 Bronze, securing 100% win rate and 60% of the awards from marketing categories, which fully demonstrate our integrated and efficient communication capabilities. Congratulations to all the winning teams! View the complete list ...

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Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequency standpoint, even though most companies now have a social media presence for customer relations purposes. The communications department will have to let go to respond to a new collaborative culture that creates added value via t ...

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A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 will see a major breakthrough for VR - Mashable   Venture capital money is pouring into the [technology] industry - The New York Times Marketers and communicators are only scratching the surface on discovering how it can deliv ...

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