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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Communicating Food’s Appetite Appeal for Today & Tomorrow

By Mimi Bonnett, Director, Food and Drink Reports, Diana Kelter, Foodservice Analyst and Jeannette Ornelas, Social Media Analyst It’s no secret that we’re living in a “foodie” world. The hashtag #foodporn has 90 million Instagram posts and counting. People have an enormous appetite for content about food – they have the same hunger for a video about how to make a donut sundae as the sundae itself. And as pe ...

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Activating Recommendation in the Conversation Age

Word of mouth has forever been a driving force in influencing consumer buying and behavior, and nowhere is it as wide-spread as with food-related decisions. While there are several determinants to food choices – culture, health, economics, lifestyle, to name a few – suggestions from friends and family certainly play a significant role in helping consumers make up their mind. Today, mere information about th ...

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Capturing Share of Mouth in the Subscription Food Service Marketplace

By Brianne Killinger, Vice President, MSLGROUP Americans are increasingly wary of the nutrition of processed foods. However, many are too time-starved to whip up a homemade meal. Enter the subscription foodservice as a solution, offering nutritious and delicious foods in customizable options, delivered automatically to your doorstep. Companies including Blue Apron, Hello Fresh and Plated have introduced a m ...

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Stevie Awards Recognizes MSLGROUP as the Most-Honored #PR AOY

MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie ® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, including 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing. MSLGROUP surpassed all other public relations ...

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Online Recipes: What Factors Best Promote Sharing?

By Erin Dorr, Vice President, Digital & Social Strategy, MSLGROUP Most marketers today understand that recommendations from friends, family and those they trust impact consumers’ purchasing decisions. This is particularly true when it comes to food. Recipes (or food ‘ideas’ in general) have long been shared among families and communities, often passed around by word of mouth or written down by hand on r ...

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Food Ideas That Cross Borders & the Power of Online Recommendation

QnA with Esmee Williams, Vice President, Consumer & Brand Strategy, Allrecipes People's Insights: Are we approaching an era of global food culture in which flavors and food tastes freely cross borders? Or do national food traditions still dominate? Esmee: As more people tap into the power of digital technologies to collect and share information, the smaller our world becomes. Today 3 billion people worl ...

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Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Future of Food, as we see it, is also about the future of its representations, in terms of the communication around it. Several factors go into influencing this, one of them being the discussions driven by audiences via social networks. Analyzing food conversations on the web brings up interesting insights – consumer awareness is at an all-ti ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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Digitising Customer Relations: Organising in a Branded Content Setting

Gathering and using internal and external feedback are essential to enrich digital platforms and create valuable content. Collective participation does not mean disorganisation. Curation and editorial processes are needed. In fact, given the increasing number of messages to convey, your company may need to turn into a communications agency to manage information flow and capture the attention of your audienc ...

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MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver and 8 Bronze, securing 100% win rate and 60% of the awards from marketing categories, which fully demonstrate our integrated and efficient communication capabilities. Congratulations to all the winning teams! View the complete list ...

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