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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

English: What it means (or doesn’t) for innovation in India

We here at the MSLGROUP blog have been talking recently about events in Europe, such as the Croation Public Relations Association conference where MSLGROUP Chief Strategy Officer Pascal Beucler discussed the Facebook generation, and the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). High time we turn to the "new" world: India. Gaurav Mishra, director of digital and social media for MSLGRO ...

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Brands are Media, Media are Brands

We spoke last time about the newspaper that Paper.li created based on Twitter activity at the Monaco Media Forum, produced for Monaco Mediax by PublicisLive, which is part of MSLGROUP. The Paper.li service organizes this activity, providing a context and framework that makes it easier to digest the content than a mere Twitter list. Such organization, even though it isn’t handled by Twitter itself, seems to ...

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Paper.li: Not Your Hometown Newspaper

The editors of the MSLGROUP had the opportunity to attend the Monaco Media Forum, which took place November 10-12 in Monte-Carlo. Hosted by H.S.H. Prince Albert II of Monaco, the fifth annual event was produced for Monaco Mediax by PublicisLive. PublicisLive is part of MSLGROUP. One of the most enriching aspects of the MMF is meeting CEOs and other senior executives from established media companies such as ...

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Tweeting James Murdoch

This is the second in a series of posts inspired by Paper.li, a media partner of the Monaco Media Forum, organized for Monaco Mediax by PublicisLive, which is part of MSLGROUP. If you read the first post and are coming back, thanks! Please us as we continue the conversation on journalism, social media and brand engagement. Journalists (and English teachers) often use the axiom “Pity the reader.” Make whatev ...

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The Blogger in the Basement: Part 3

This is the third post based on a panel discussion on how social media is transforming the relationship between PR people and journalists, an event organized by the French chapter of the International Association of Business Communicators and hosted by the American University of Paris. For the first post, please click here and for the second post here. During the discussion, a couple case studies came up: A ...

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The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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The Blogger in the Basement: How Social Media Is Transforming the PR Person-Journalist Relationship

[caption id="attachment_492" align="aligncenter" width="225" caption="Parisian marketers gather to discuss how social media has transformed the relationship between PR people and journalists. Prof. Waddick Doyle, standing, moderated the IABC panel. "][/caption] The French chapter of the International Association of Communicators, in partnership with the American University of Paris, last week held a panel d ...

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Walking in the Shoes of a 20-Year-Old

[caption id="attachment_414" align="aligncenter" width="300" caption="Circa 1789. The conquerors of La Bastille during the French Revolution. Today, French students use Facebook to plan prostest marches to La Bastille against retirement reform."][/caption] MSLGROUP Chief Strategy Officer Pascal Beucler might be "a seasoned professional" but thinks like he is 20. Pascal recently spoke at the 11th Croation Pu ...

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Digital Branding, What Is It and What Do You Need to Do about It?

Gap changed its logo—and then changed it back—after public outcry. Nestlé, maker of Kit Kat, will stop using products widely believed to be associated with deforestation after a Greenpeace campaign. The "Smell like a Man, Man” campaign by Old Spice, a 70-year-old brand losing market share, became part of the cultural conversation. Procter & Gamble can’t keep the product in stock. What do these brands have i ...

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Online Comment Sections: How to Speak for Your Brand

As you may have seen from the October 25 post, MSL Boston has produced a paper on online comment sections, what they mean to the media, the public and brands. Here is a follow-up post highlighting the team’s advice for brand managers and corporate communicators who find their company the subject of online comment threads. A Simple Yet Strategic Approach to Online Comment Threads 1. Monitor. Comment sections ...

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