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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

MSLGROUP India Partners World Economic Forum at the India Economic Summit 2016

By Apurva Mishra, Account Manager, MSLGROUP India With a strong demographic dividend, a growing entrepreneurial ecosystem and a large domestic market, the time is right for India’s economy to soar. At this critical juncture for India, the 2016 India Economic Summit (IES2016), held in partnership with the Confederation of Indian Industry (CII), provided the platform to engage the global multi-stakeholder com ...

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Stevie Awards Recognizes MSLGROUP as the Most-Honored #PR AOY

MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie ® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, including 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing. MSLGROUP surpassed all other public relations ...

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Food Marketing to Millennial Parents: A China Perspective

Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP China In China, millennials make up a third of the total population (31%) in the nation. This generation grew up during a period of particular turbulence; the nation went through the economic reform, started the one-child policy, and undertook rapid urbanization to become the world’s second largest economy today. Chinese millennials’ upbringing i ...

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Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office of Brazil’s interim President Michel Temer and offers a perspective on the future. Temer is expected to be confirmed in office within two weeks, after Brazil’s senate approves the impeachment of suspended President Dilma Rousseff ( ...

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Taste Buds are Neither Hispanic nor American, but Bicultural

By Vickie Allande-Fite, SVP, MSLGROUP Los Angeles (Hispanic Specialty Lead) In the U.S., every 30 seconds, two non-Hispanics reach retirement age and one Latino turns 18. Hispanics are coming of age and wielding $1.5 trillion in buying power. The community is clearly an influential growing segment of consumers. Food marketers, to successfully engage Hispanic audiences, need to understand the factors driving ...

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Nutrition: What Does it Mean for Emerging Economies?

By Narendra Nag, Regional Director, Integrated Planning & Asia Practice Leader, Social Media and Digital, MSLGROUP Singapore Food supply is no longer the big problem facing the developing world. Agricultural yields are up across the developing world thanks to better seeds, improved irrigation, and a host of other agricultural extensions. But one of the major results of massive food security programs, li ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyper accelerated world where change is the only constant. Apart from the three ‘I’s, the process incorporates the complexity and multi-dimensional approach to marketing, communication and human connections – making ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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