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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

MSLGROUP wins big at 2015 SABRE Awards Asia-Pacific

It was an exciting night for our Asia team members at the Holmes Report SABRE Awards Asia-Pacific. MSLGROUP bagged five gold SABRES in various categories and was also honoured with the 2015 Asia Pacific Digital Consultancy of the Year Award. The wins recognise how MSLGROUP has made its clients’ voices matter in an environment where digital and social media are transforming the public relations profession. G ...

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Riding the Flow of Fluidity

By Suryasen Kundu, Digital Planning Director, MSLGROUP India Never bring a Knife to a Gun Fight Gone are the days of when one great idea and a compelling script with a celebrity in a 30 second TV spot was enough to get attention to your brand. Today, brands need to think of the idea ecosystem or the whole idea: how does it live across channels, devices, location and geographies? How does it involve people a ...

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Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable anymore, because the fact is - who wants what everyone else has anyway? Consumers are growing tired of uniform, impersonal, assembly-line prod ...

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Halls’ Antarctic Expedition | #vaiencarar

Ever thought about taking a short break in Antarctica? That’s how three participants in candy brand Halls recent social media competition were rewarded. The lucky winners left on 12 March, 2015 for a three-day trip to the cold continent with the final, and greatest challenge: to drink water straight from a glacier, whilst chewing a Halls extra-refreshing ‘Prata’ candy. [caption id="attachment_15392" align=" ...

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[Infographic] Things You Should Know about 3.15

By MSLGROUP China, MSLGROUP The World Consumer Rights Day, known as 3.15 (or Mar 15), poses the greatest threat for all companies doing business in China. The negative business impact is enormous, but can be mitigated (or eliminated) through savvy crisis preparedness and management. MSLGROUP China developed two infographics to provide you an overview about CCTV's 3.15 gala and the future trends, with some t ...

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MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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Top Ten Presentations of 2014

We've compiled our top ten presentation for 2014, last year's most read presentations were on reputation, millennials, energy, public affairs, and social media. MSLGROUP's most popular content of 2014 [Infographic] The Millennial Compass: 5 Truths and Implications on Business The Future of Reputation: People's Insights Magazine The Future of Business Citizenship: People's Insights Magazine The Millennial Co ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the heart of the brand´s new digital positioning. Developed by MSLGROUP Espalhe, between now and the end of January 2015 the channel will launch 60 videos providing tips on practical, speedy recipes, as well as further information about ...

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