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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Tech Companies Must Think Global but Act Local in Emerging Markets

By Helen Calthrop-Owen, Director of Technology, MSLGROUP London There are just over a billion people in Africa and close to 4 billion in Asia - this is compared with a teeny tiny 340 million in North America and around 800 million in Europe.  When you factor in that 40% of the world’s population now has an internet connection, a huge leap from only 1% in 1995, it makes it understandable why tech companies a ...

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Video: Wait A Minute: Best Practices for Doing PR in China

China attracts businesses of all sizes and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace and it’s the uniqueness of its culture and history that makes it one of the most promising and challenging markets for the practice of public relations. MSLGROUP's Darah Roslyn shares s ...

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Indian Mompreneurs Using Digital Tools to Click

By Amrita Choudhary, Associate Director-Content, MSLGROUP PepsiCo CEO Indra Nooyi made a controversial assertion recently. Women can’t have it all, she said, sparking off a storm. Many condemned her statement as regressive, while others said she was merely stating a harsh reality. Whatever the merits of the statement – Nooyi is widely considered to be among the world’s most powerful women, making all that s ...

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How Did We Become A Great Place To Work in India?

By Sushma Rana, Talent Director, MSLGROUP Every year, more than 7000 organizations across over 50 countries undergo the “Great Place To Work®” assessment. The institute uses the assessment data towards its annual Best Workplaces Lists, and organizations making it to the list gain significant publicity and recognition as a great workplace. At MSLGROUP in India, we have been conducting our internal (local) Em ...

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The New Rules of Communications

By Preethi Jayapathi, Associate Director, Global Corporate Communications, MSLGROUP Storytelling has become more powerful, audiences more mature, their expectations higher and conversations more meaningful. Leaders of the Indian communications industry congregating at the UBM Corporate Communications Summit on 29th May shared their stories of change and what brands need to prepare themselves for, this year. ...

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Are You Keeping Up With All That Matters? (Part 2)

By Gwendoline Lim, Senior Associate, MSLGROUP Moe Moe Ei Htwe, Associate Director at MSLGROUP, and I were excited and privileged to attend the All That Matters Conference 2014 at The Ritz Carlton in Singapore last week – a business conference encompassing great talks and speakers across music, digital, sponsorship and social media. We attended the #digitalmatters and #socialmatters tracks. In a series of bl ...

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Are You Keeping Up With All That Matters? (Part 1)

By Gwendoline Lim, Senior Associate, MSLGROUP Moe Moe Ei Htwe, Associate Director at MSLGROUP, and I were excited and privileged to attend the All That Matters Conference 2014 at The Ritz Carlton in Singapore last week – a business conference encompassing great talks and speakers across music, digital, sponsorship and social media. We attended the #digitalmatters and #socialmatters tracks. In a series of bl ...

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Reputation in China: Facing the Challenges of a Low-Trust Society

By Par Uhlin, MD, MSLGROUP in Hong Kong and Vice Chair, MSLGROUP China The State of Trust in China Chinese society is suffering from a trust crisis. This is partly due to recurring scandals over the last decades, where companies, government and even the media themselves have tried to cover up the truth. The best known examples include the SARS epidemic and the melamine milk scandal, where farmers, dairy com ...

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India Election Results: The Burden of Expectations

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India India’s electoral map has a saffron hue. On May 16, the results of the general elections rolled in. The Narendra-Modi-led Bharatiya Janata Party (BJP) and its allies – together comprising the National Democratic Alliance (NDA) – won a staggering 336 of the 543 seats. The BJP alone won 282 seats – 10 more than required to form a government on ...

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