You Are Here: Home » Emerging Markets (Page 4)
The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Video: The World Cup & Adidas Brazuca Babies

Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event. It's said that children in Brazil are born with a ball at their feet. So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 ...

Read more

The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

Read more

Get in Line for WeChat: A Look at China’s Most Popular Mobile Messenger

Alice Hu,  Manager, Social & Digital, Asia and Derek Dong, Associate Director, MSLGROUP China Chinese social media users are a finicky crowd. They have many choices. There are multiple local versions of Facebook, Twitter, Vine, Pinterest –esque platforms. No one platform has a majority of social media users. Well, that is until Sina Weibo emerged as one of the most popular platforms that attracted users ...

Read more

Infographic: World Cup Qualifiers: Sponsors on Social Media

Learn how sponsors of the run up to the World Cup performed on Social Media in September 2013. Among the sponsors, Wise Up was the leader of engagement in Brazil, followed closely by Adidas and Emirates. For more inforgraphics follow us on Visua.ly ...

Read more

People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at South by Southwest (SXSW) in Texas which saw tech lovers from around the world aggregate to check out the latest technologies, products and start-ups. Our third issue of the People’s Insights monthly briefs features our favourites fro ...

Read more

Spotlight on The Shanghai Free Trade Zone – Volume 3

Financial liberalization has become one of the hottest topics in recent years both on the Chinese mainland and in the rest of the world. Analysts see reform measures as a solution to amend some of the discrepancies caused by China's unbalanced economic growth. The Shanghai Free Trade Zone, which was officially created as a testing ground for policy experimentation, has been the forerunner in carrying out re ...

Read more

Indian Elections 2014: We Are Our Choices

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path. The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance. The former, which has pioneered economic reforms in India ...

Read more

India’s growing mobile base will give Facebook-WhatsApp deal a leg up

Nirav Khatri, Manager – Research, MSLGROUP in India Facebook’s $19 billion (Rs 1,14,000 crore) indulgence of WhatsApp has not surprised many, but analysts are still keenly debating its strategic impact. Globally, experts are betting on WhatsApp’s commercial relevance for companies and brands. Marketers are already leveraging WhatsApp for sales, client relationship management and customer service. In India, ...

Read more

India Public Affairs Round-up – Pre-Election Surveys & Lokpal Bill

By Jaideep Shergill, CEO, MSLGROUP India As India strides towards the general election, the media and corporations are in overdrive trying to understand how the country will vote. Based on these projections are critical investments and other business decisions. In the past few months, our television screens and newspaper front pages have been filled with pre-election surveys predicting seat share and impact ...

Read more

Rise of Affordable Smartphones Impacts Communications

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India A decade ago, paid display and search advertising were in vogue, with the trend then shifting to more organic forms of marketing such as search engine optimisation, social media and blogging. Of late, mobile marketing has gained traction due to the sheer number of smartphone users. With advertising costs soaring, mobile marketing is providing br ...

Read more