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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

Video: The World Cup & Adidas Brazuca Babies

Every World Cup ball has its own unique name. For 2014 Brazilians chose 'Brazuca' (loosely translated as 'Brazilian-ness') as theirs. Official Ball Supplier, Adidas, wanted to commemorate this once-in-a-lifetime event. It's said that children in Brazil are born with a ball at their feet. So that's what we did -- giving an Adidas Brazuca ball to every Brazilian baby born on the birthday of the Official 2014 ...

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The Rise of Asia’s Mobile Messengers: Reaching the New Connected Consumer

By Alice Hu, Manager, Social & Digital, MSLGROUP Asia The shift to mobile is undeniable. It’s most clearly seen in Asia where more than 40 percent of the world’s Internet users reside and most access the Internet via mobile. The Internet world they know and recognize is in the palm of their hand, through a small screen. Almost 60 percent of the world’s mobile phone users are in Asia Pacific. It's no sur ...

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Get in Line for WeChat: A Look at China’s Most Popular Mobile Messenger

Alice Hu,  Manager, Social & Digital, Asia and Derek Dong, Associate Director, MSLGROUP China Chinese social media users are a finicky crowd. They have many choices. There are multiple local versions of Facebook, Twitter, Vine, Pinterest –esque platforms. No one platform has a majority of social media users. Well, that is until Sina Weibo emerged as one of the most popular platforms that attracted users ...

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Infographic: World Cup Qualifiers: Sponsors on Social Media

Learn how sponsors of the run up to the World Cup performed on Social Media in September 2013. Among the sponsors, Wise Up was the leader of engagement in Brazil, followed closely by Adidas and Emirates. For more inforgraphics follow us on Visua.ly ...

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People’s Insights Monthly Briefs: March 2014

By Nidhi Makhija, Senior Manager – Insights, MSLGROUP By Annie Sunny, Account Executive, India, MSLGROUP March was host to the ‘Davos of Digital’ – the interactive festival at South by Southwest (SXSW) in Texas which saw tech lovers from around the world aggregate to check out the latest technologies, products and start-ups. Our third issue of the People’s Insights monthly briefs features our favourites fro ...

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Spotlight on The Shanghai Free Trade Zone – Volume 3

Financial liberalization has become one of the hottest topics in recent years both on the Chinese mainland and in the rest of the world. Analysts see reform measures as a solution to amend some of the discrepancies caused by China's unbalanced economic growth. The Shanghai Free Trade Zone, which was officially created as a testing ground for policy experimentation, has been the forerunner in carrying out re ...

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Indian Elections 2014: We Are Our Choices

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India The world’s largest democracy is set to choose its next government, and maybe even a whole new evolutionary path. The choice seems to be between the centrist-left Congress-led coalition that has been in power for the past decade and the one led by the right-wing saffron-fronted alliance. The former, which has pioneered economic reforms in India ...

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India’s growing mobile base will give Facebook-WhatsApp deal a leg up

Nirav Khatri, Manager – Research, MSLGROUP in India Facebook’s $19 billion (Rs 1,14,000 crore) indulgence of WhatsApp has not surprised many, but analysts are still keenly debating its strategic impact. Globally, experts are betting on WhatsApp’s commercial relevance for companies and brands. Marketers are already leveraging WhatsApp for sales, client relationship management and customer service. In India, ...

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India Public Affairs Round-up – Pre-Election Surveys & Lokpal Bill

By Jaideep Shergill, CEO, MSLGROUP India As India strides towards the general election, the media and corporations are in overdrive trying to understand how the country will vote. Based on these projections are critical investments and other business decisions. In the past few months, our television screens and newspaper front pages have been filled with pre-election surveys predicting seat share and impact ...

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Rise of Affordable Smartphones Impacts Communications

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India A decade ago, paid display and search advertising were in vogue, with the trend then shifting to more organic forms of marketing such as search engine optimisation, social media and blogging. Of late, mobile marketing has gained traction due to the sheer number of smartphone users. With advertising costs soaring, mobile marketing is providing br ...

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