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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

At the Asia Content Marketing Summit: Amid many positives, one nagging concern

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India I was one of the speakers at the inaugural Asia Content Marketing Summit held in Gurgaon, India, on January 31 and February 1. I was pleased that content finally got a platform. Content practitioners and brand managers in India need to meet, discuss where the industry is going, it’s applications in the corporate space and elsewhere, and to netw ...

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From Blueprint to Action: A Preview for An Upcoming Analysis of NPC & CPPCC meetings in China

The second session of 12th National People’s Congress (NPC) will commence on Wednesday, Mar 5th in Beijing, two days after the opening of the opening of the Chinese People’s Political Consultative Conference (CPPCC). The two meetings will last about two weeks, during which the government will review its performance in 2013 and set policy targets for the year to come. Here MSLGROUP China’s experts provide a ...

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Straight Talk: Training Leaders To Communicate In The New World

By Heloiza Faria and José Guilherme Araújo, Directors, Ideia Comunicação – an MSLGROUP Partner in Brazil. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Leaders – the #1 source of information Whether a company is large, medium or small, global or domestic or yet in any kind of industry, communication with employees will al ...

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Integrated Communications is the Way Forward, say PR Professionals

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India In its recent report ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’, MSLGROUP India has published a nationwide study that focuses on the business environment, the challenges a slowdown presents and way to negotiate it. The focus of this survey was firmly on the people who dealt most closely with the business e ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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PR Industry In India On A Growth Track

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India The Indian economy has been buffeted by the global downturn and policy paralysis brought on by political headwinds. With general elections scheduled for 2014 and a nationwide backlash against corruption, the government has been ultra-cautious in policy formulation. This, in turn, has resulted in a slowing economy – the heady days of 9% growth seem ...

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Introducing People’s Insights Monthly Briefs: January 2014

Nidhi Makhija, Senior Manager – Insights, MSLGROUP Annie Sunny, Account Executive, India, MSLGROUP We are delighted to share the new People’s Insights monthly reports. In our first issue, we feature 11 initiatives and emerging trends. Chipotle. Fast food company Chipotle promises ‘naturally sourced’ food and aggressively promotes its Food With Integrity mission to distinguish itself from other fast food com ...

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Video: Social Media Marketing With April Fool’s Day & Guarana Antarctica

At MSLGROUP Espalhe, we transform brands into subjects in order to create admiration and generate something much more valuable than customers -- generate fans. This is one of the campaigns that brought Guaraná Antarctica into the limelight, using April Fool's Day to capture the interest of Brazilians. We took the brand from no Facebook presence in 2010 to the biggest Facebook page in Brazil and, more import ...

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MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

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Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

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