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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

At the Asia Content Marketing Summit: Amid many positives, one nagging concern

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India I was one of the speakers at the inaugural Asia Content Marketing Summit held in Gurgaon, India, on January 31 and February 1. I was pleased that content finally got a platform. Content practitioners and brand managers in India need to meet, discuss where the industry is going, it’s applications in the corporate space and elsewhere, and to netw ...

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From Blueprint to Action: A Preview for An Upcoming Analysis of NPC & CPPCC meetings in China

The second session of 12th National People’s Congress (NPC) will commence on Wednesday, Mar 5th in Beijing, two days after the opening of the opening of the Chinese People’s Political Consultative Conference (CPPCC). The two meetings will last about two weeks, during which the government will review its performance in 2013 and set policy targets for the year to come. Here MSLGROUP China’s experts provide a ...

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Straight Talk: Training Leaders To Communicate In The New World

By Heloiza Faria and José Guilherme Araújo, Directors, Ideia Comunicação – an MSLGROUP Partner in Brazil. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Leaders – the #1 source of information Whether a company is large, medium or small, global or domestic or yet in any kind of industry, communication with employees will al ...

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Integrated Communications is the Way Forward, say PR Professionals

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India In its recent report ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’, MSLGROUP India has published a nationwide study that focuses on the business environment, the challenges a slowdown presents and way to negotiate it. The focus of this survey was firmly on the people who dealt most closely with the business e ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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PR Industry In India On A Growth Track

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India The Indian economy has been buffeted by the global downturn and policy paralysis brought on by political headwinds. With general elections scheduled for 2014 and a nationwide backlash against corruption, the government has been ultra-cautious in policy formulation. This, in turn, has resulted in a slowing economy – the heady days of 9% growth seem ...

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Introducing People’s Insights Monthly Briefs: January 2014

Nidhi Makhija, Senior Manager – Insights, MSLGROUP Annie Sunny, Account Executive, India, MSLGROUP We are delighted to share the new People’s Insights monthly reports. In our first issue, we feature 11 initiatives and emerging trends. Chipotle. Fast food company Chipotle promises ‘naturally sourced’ food and aggressively promotes its Food With Integrity mission to distinguish itself from other fast food com ...

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Video: Social Media Marketing With April Fool’s Day & Guarana Antarctica

At MSLGROUP Espalhe, we transform brands into subjects in order to create admiration and generate something much more valuable than customers -- generate fans. This is one of the campaigns that brought Guaraná Antarctica into the limelight, using April Fool's Day to capture the interest of Brazilians. We took the brand from no Facebook presence in 2010 to the biggest Facebook page in Brazil and, more import ...

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MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

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Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

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