You Are Here: Home » Emerging Markets (Page 5)
Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

At the Asia Content Marketing Summit: Amid many positives, one nagging concern

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India I was one of the speakers at the inaugural Asia Content Marketing Summit held in Gurgaon, India, on January 31 and February 1. I was pleased that content finally got a platform. Content practitioners and brand managers in India need to meet, discuss where the industry is going, it’s applications in the corporate space and elsewhere, and to netw ...

Read more

From Blueprint to Action: A Preview for An Upcoming Analysis of NPC & CPPCC meetings in China

The second session of 12th National People’s Congress (NPC) will commence on Wednesday, Mar 5th in Beijing, two days after the opening of the opening of the Chinese People’s Political Consultative Conference (CPPCC). The two meetings will last about two weeks, during which the government will review its performance in 2013 and set policy targets for the year to come. Here MSLGROUP China’s experts provide a ...

Read more

Straight Talk: Training Leaders To Communicate In The New World

By Heloiza Faria and José Guilherme Araújo, Directors, Ideia Comunicação – an MSLGROUP Partner in Brazil. This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Leaders – the #1 source of information Whether a company is large, medium or small, global or domestic or yet in any kind of industry, communication with employees will al ...

Read more

Integrated Communications is the Way Forward, say PR Professionals

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India In its recent report ‘Public Relations in India: The Impact of the Economic Downturn and the 2014 Outlook’, MSLGROUP India has published a nationwide study that focuses on the business environment, the challenges a slowdown presents and way to negotiate it. The focus of this survey was firmly on the people who dealt most closely with the business e ...

Read more

Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

Read more

PR Industry In India On A Growth Track

By Amrita Choudhary, Deputy Head of Content, MSLGROUP India The Indian economy has been buffeted by the global downturn and policy paralysis brought on by political headwinds. With general elections scheduled for 2014 and a nationwide backlash against corruption, the government has been ultra-cautious in policy formulation. This, in turn, has resulted in a slowing economy – the heady days of 9% growth seem ...

Read more

Introducing People’s Insights Monthly Briefs: January 2014

Nidhi Makhija, Senior Manager – Insights, MSLGROUP Annie Sunny, Account Executive, India, MSLGROUP We are delighted to share the new People’s Insights monthly reports. In our first issue, we feature 11 initiatives and emerging trends. Chipotle. Fast food company Chipotle promises ‘naturally sourced’ food and aggressively promotes its Food With Integrity mission to distinguish itself from other fast food com ...

Read more

Video: Social Media Marketing With April Fool’s Day & Guarana Antarctica

At MSLGROUP Espalhe, we transform brands into subjects in order to create admiration and generate something much more valuable than customers -- generate fans. This is one of the campaigns that brought Guaraná Antarctica into the limelight, using April Fool's Day to capture the interest of Brazilians. We took the brand from no Facebook presence in 2010 to the biggest Facebook page in Brazil and, more import ...

Read more

MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

Read more

Wired Women Around The World

Wired Women in China Wired women in China have embraced technology and social media to a greater degree than like-minded women in the other markets studied. They are more positive about the role of social media compared to women from the U.S. and Brazil, says our recent global study, The Social Wisdom of Wired Women Around the World. There is also a deeper connection between women and their technology devic ...

Read more