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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Infographic: A People’s Movement and Its Positioning

By Jaideep Shergill, CEO, MSLGROUP in India The recent elections to the Delhi Legislative Assembly were revolutionary in many ways. A tidal wave of anger against corruption and disillusionment with the political system swept the Aam Aadmi Party (AAP) – a very new entrant to the arena – to within touching distance of a majority. It won 28 of the Assembly’s 70 seats. Later, it accepted support from the Congre ...

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Video: ’50 Fantastic Years’ Gala For Mandarin Oriental

Over 800 celebrities, dignitaries and society guests from Hong Kong and around the world, including Dame Helen Mirren, were invited to celebrate "50 Fantastic Years" of Mandarin Oriental's flagship Hong Kong hotel. Our task? To hold a gala that will showcase the hotel's breathtaking style and legendary service in a way that touched the hearts of both Asian and Western guests. Watch how our agency Luminous E ...

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The Wisdom of Wired Women

How has technology impacted wired women online? How has it changed them? How has it made their lives different? What have wired women learned from technology? In developing the report, The Social Wisdom of Wired Women Around the World, MSLGROUP looked more deeply at the new social, emotional and economic powers generated through the ties between wired women and technology. The New Social Power of Wired Wome ...

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Who Are Wired Women Online?

By Stephanie Agresta, Global Director – Social Media & Digital, MSLGROUP Connected technology has improved the lives of women online and around the world, empowering them with new social, emotional and economic sensibilities, the research study shows; but it also creates new challenges for them, according to the MSLGROUP report, The Social Wisdom of Wired Women Around the World. The Internet and social ...

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We Chat about WeChat

Our newest whitepaper from MSLGROUP China, We Chat About WeChat, details how companies and brand can use the popular messaging app for multiple communications including brand promotion, product distribution and internal communications to drive business results. With 600 million users in less than three years, companies around the world are intensely watching the meteoric rise of Tencent's WeChat platform. W ...

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Spotlight On The Shanghai Free Trade Zone – Volume 2

The Shanghai Free Trade Zone (FTZ) has been one of the most anticipated reform measures that reflect the next stage of economic liberalization of China. In the second issue of MSLGROUP's ongoing series, we have identified several key stakeholders that will help you navigate the complexities of the zone and provided an organization chart of names and positions. We also highlight some noteworthy developments ...

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India Public Affairs Round-up – Voice of India 2014

By Ashraf Engineer, VP- Content & Insights, India, MSLGROUP In the next few months, India will undertake what is perhaps the largest democratic exercise in the world – its next general election. With an estimated 72.5 crore (725 million) voters, of which almost 15 crore (150 million) * are expected to vote for the first time , it’s a mammoth undertaking that will make a nation of 120 crore (1.2 billion) ...

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Video: Soccer: Brazilian Brand Guaraná Antarctica Vs The Nation Of Costa Rica

The famous Brazilian soccer player Ronaldo and the coach of Brazilian's team Mano Menezes, were brought in to reinforce Guaraná as 'the most social brand in Brazil'. Guaraná Antarctica was about to become the first Brazilian brand to reach the 5 million fans on Facebook and we decided to promote a football match against another nation that had 5 million inhabitants - Costa Rica. The brand celebrated the mar ...

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Video: The Story Behind Kraft Food’s Halls Green Grape Sculptures

What would you do for something you love? When Kraft Foods decided to listen to its fans and brought back the Green Grape flavour of Halls in Brazil, MSLGROUP Espalhe helped them immortalise the moment. The story of how the brand acted immediately on social media to turn this event into an opportunity was listed twice by Advertising Age amongst the best in 2011. It also became one of the 10 best social medi ...

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The Powerful Stories Told By Engaged Brands

By Aakriti Kaushik, Manager – Social Media and Digital Content Strategy, Police Mutual, UK and Ashraf Engineer, VP – Content & Insights, MSLGROUP India We know that unique, interesting content is a powerful driver of traffic, catalysing social sharing with minimal effort. Most digitally successful businesses understand the commercial value relevant content can deliver. Let’s look at a few examples of st ...

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