By John Storer, Client Director, SAS, MSLGROUP EMEA Direct sourcing. It's a phrase that has been thrown around the HR and resourcing world for a few years (Read: The rise of the internal recruiter). We've seen diagrams explaining it and PowerPoint slides promoting the benefits: combine the strength of your employer brand with the advocacy of your people to recruit and the benefits are multiple. They include ...
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By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...
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How can defining a purpose for your brand help? By taking this essential step, it can ignite and create movements, catalyse your employees, key stakeholders as well as consumers & society. Connect with us to learn how you can redefine what your company stands for and engage your employees more holistically: Purple.mslgroup.com ...
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An excerpt from the Bright Lights, Big Ideas book produced for CES 2013 by Publicis Groupe. Bryan Scanlon, MSLGROUP's North America Technology Director contributed insights to data-driven marketing insights that are part of the book. In a world soon awash in Big Data and opportunities to use it, one thing is clear: there are not enough people in today’s marketing organizations with the level of experience i ...
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By Jason Frank, Director, SAS London, MSLGROUP EMEA Early years talent, future talent...call it what you will, there's a big buzz about it. That probably explains why almost 70 people attended our breakfast event on the subject, including the likes of Sainsbury's, GlaxoSmithKline, Morgan Stanley, Nestle, Aviva and Diageo. With the economic crisis filling headlines, youth are thinking of their careers much m ...
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The Idealist (Me & society) is of the four types of profiles we listed in our whitepaper ‘From Mao to More: Catching up with the next generation of talent in China‘. “I just feel… China has to change. Journalism is a way to change China’s situation now.” - Amie, Journalism Major Want to heal the world Idealists have high expectations for the world in which they live and being able to contribute to socie ...
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By Mischa Strating, Project Manager, MSLGROUP, the Netherlands How can different generations work together successfully in the workplace? This was a challenge posed to us by a local council in the Netherlands - Gemeente Zoetermeer. Zoetermeer - Dutch for "Sweet Lake" - is a young, fun city in the western Netherlands. With the entry of young talent within the Zoetermeer council and the increasing number of t ...
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By Jason Frank, Director, SAS, MSLGROUP EMEA Scientists point out that we're neurologically programmed for gaming. The concepts of 'flow', being 'in the zone' and 'fiero' (the instant 'high' of achievement) all feed our need for status and reward. Using gaming techniques to drive participation is nothing new. Global brands such as Volkswagen (The Fun Theory), and even the World Bank (Evoke game) have all ad ...
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This is the latest in our series of video interviews of our leaders. Anders Kempe, President, MSLGROUP EMEA shares insights on the biggest reputation and growth challenges today for companies in EMEA. He also sheds light on how MSLGROUP as an organization is leveraging its greatest strengths - diversity and heritage - in the region. Previously, Glenn Osaki, President - Asia, MSLGROUP shared insights into th ...
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People and brands put their money where their mouse is. What is Crowdfunding? Crowdfunding has been used to support a wide variety of projects, including disaster relief, citizen journalism, political campaigns, startups, art (music, movies and books), game development, scientific research and causes. In return, funders receive a reward, which might include a product, a customized experience, equity, or sim ...
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