You Are Here: Home » Employee Engagement
Creative Disruption | Inside the Driving Forces of Disruptive Innovation

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR ...

Localizing Data and Insights | #DataInDataOut

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, ...

Organising for Real-Time | #FutureofCreativity

Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time ...

Lead climate change awareness by partnering with Millennials

Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the ...

Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Now You See It, Now You Don’t | #MSLMatters

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only f ...

Next Generation Employee Engagement Strategies

Why Employee Engagement is so Important Right Now It might be the most mission-critical practice that no one is practicing. We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. According to a recent Gallup poll, only 30% of employees are engaged in their work. Ironically, the recovering job market isn’t helpin ...

Read more

MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015. MSLGROUP is ranked fifth in the Professional Services category.    Read MSLGROUP India's Talent Director, Sushma Rana's blog post on What makes us a Great Place To Work two years in a row in India? Our team receiving the award f ...

Read more

Employer Branding: Talent Has A Choice Again

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Exceptional new employees don’t just arrive at an organization’s doorstep. Real talent is often cherished in the companies in which they already work. Or, they get offers for new positions without having to apply. Sending out the perfect vacancy and waiting until a top talent applies is wishful thinking: you can wait a long time, and the talen ...

Read more

MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

Read more

Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

Read more

Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

Read more

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal social voices. Introducing MSLGROUP Employee Impact Engages employee ambassadors in real time time with internal, corporate and social media communications programs. Utilizes the all-in-one, complete content and advocacy management sys ...

Read more

Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

Read more

MSLGROUP Launches New Employee Advocacy Tool

MSLGROUP has launched a new global employee advocacy tool that uses the latest technology to enable companies to empower employees to become efficient communicators and social influencers. Called Employee Impact, the tool works in real-time to engage employee ambassadors with internal, corporate and social media communications programs. The tool allows employees to share corporate news and posts across thei ...

Read more

The Future of Reputation is about Building from the Inside Out

By Jason Frank and Brian Burgess, Global Co-leaders, Employee Practice, MSLGROUP The human truth beyond the theory You’ve managed people, and led them – so have I. We don’t need convincing of the impact of ‘employee engagement’ because we experience it first hand almost every day. Forget the terse business definitions, you can see ‘engagement’ in someone’s eyes, their body language, the things they say; and ...

Read more