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Food as a Beauty Product

Food as a Beauty Product

By EJ Armstrong, Commercial Food Photographer, Art Director, Armstrong Pitts Studios Modern commercial food photography has carried the torch for food as a status symbol and beauty ...

Food Marketing to Millennial Parents: A China Perspective

Food Marketing to Millennial Parents: A China Perspective

Irene Ling, Manager, Strategic Insight & Impact, MSLGROUP China In China, millennials make up a third of the total population (31%) in the nation. This generation grew up durin ...

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

Green Tables: How Restaurants Will Lead Sustainable Food Consumption

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Food companies and brands have been, in recent times, actively demonstrating their commitment to sustainability. Most m ...

Water Footprinting for a Sustainable Food Supply Chain

Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible envir ...

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP Business has been addressing sustainability issues for a number of years but there is still some ...

Temer’s First 100 Days and Beyond

Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office o ...

Big Food: How Can it Repair the Cultural Disconnect?

Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving tha ...

Digitising Customer Relations: Organising in a Branded Content Setting

Gathering and using internal and external feedback are essential to enrich digital platforms and create valuable content. Collective participation does not mean disorganisation. Curation and editorial processes are needed. In fact, given the increasing number of messages to convey, your company may need to turn into a communications agency to manage information flow and capture the attention of your audienc ...

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Behind the Scenes at Ahold USA

An interview with Kim Cannon, Director of Internal Communications, Ahold USA Q. Tell us a little about Ahold USA. KC: Ahold USA (AUSA) represents the U.S. sector of Koninklije Ahold N.V., a Dutch-based international company with retail grocery in multiple countries. AUSA’s four divisions operate more than 800 stores across the Northeast and mid-Atlantic regions. Our family of stores includes Stop & Shop ...

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A Culture Change for Employees

Digital transition projects have traditionally been implemented by IT departments, which applied the change management processes of large IT firms. Likewise, organisational and management consultants, who are more process-focused, have produced a large number of change management kits, which are undoubtedly useful and well-designed, but do not solve the main problem: how to gain employee buy-in to a new cul ...

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Grow! MSLGROUP Mentoring Program

By Nathalie Szwagrzyk, HR Director, MSLGROUP Every success story starts with a mentor. According to Sheryl Sandberg, COO of Facebook “Mentorship is crucial for career progression”. In an interview for Everwise, she acknowledges the impact mentors have had on her career “their wisdom helped her to avoid mistakes – and clean up the ones [she] wasn’t smart enough to avoid.” For an entrepreneurial and agile net ...

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Boosting Employee Engagement

The Crux of the Transition Research shows that around 80% of employees are not committed to their companies and many do little more than show up. Many factors influence this situation, including management styles, leadership, company reputation, working conditions, opportunities to get involved, interesting work, recognition and personal development programs. Digital collaboration can help with most of thes ...

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Collective Intelligence at Work on MIND

By Sarika Waje, Global Knowledge Manager, MSLGROUP After 16 brands came together to form our agency, MSLGROUP needed to spark collaboration across our network to better serve our clients. With 3,000 employees across 100 global offices, we were looking to connect our colleagues, experts, our experience and our work across offices and geographies. We needed to develop the most robust knowledge-sharing platfor ...

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Make Innovation Possible through Innovation

By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP The vast majority of executives, 93 percent, hitch their company‘s long-term success to their ability to innovate but at the same time, less than 18 percent believe their own innovation strategy is delivering a competitive advantage – Accenture The private equity and venture capital sector’s actions are indicators that established organization ...

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Behind the Scenes at Canon

An interview with Neil Barnett, former European Marketing Manager, Canon EMEA Q. Can you tell us a little bit about Canon, its history and your role in it? Almost everyone will have heard of Canon. Synonymous with photography and visual imagery, the company has been going strong for nearly 80 years since it was founded in Japan in 1937. Most people know Canon from its consumer business of cameras and printe ...

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Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption led Gartner to estimate that more than 80% of social network projects conducted by information technology (IT) departments would fail, as these departments are used to providing technological solutions, not solutions focused on the ...

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Davos 2016: Reclaiming The Service Profit Chain For A Post-Revolutionary Marketplace

By Ron Guirguis, CEO, U.S., MSLGROUP, New York Revolutions – even industrial ones – are disruptive by definition and sometimes even destructive. As the World Economic Forum meeting in Davos comes to an end, we can reflect on the implication of the Fourth Industrial Revolution on our industry, our clients and how we work together. At MSLGROUP, this has been a major topic of conversation as we go through our ...

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