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Make Love to Make Change

Make Love to Make Change

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Ok, now that I have your attention. For those colleagues like me who can remember this far ...

Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Measurement is Your Best Ally

Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications ...

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employer brand. Here’s a short primer on what you need to know. Who they are Influencers are your company’s most socially connected and vocal advocates of your brand. They love their jobs and are happy and willing to share that love acr ...

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[CASE STUDY] eBay’s Recruitment & Retention in Action

It doesn’t get much more competitive than Silicon Valley, where employers like Google and Apple are constantly upping the ante on employee perks to attract and retain top talent. MSLGROUP PBJS collaborates with client eBay across a wide swath of its business to improve recruitment, retention and engagement. The collaboration began with a look at the company’s plans and aspirations for the year and ways to c ...

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The Anatomy of an Employee-Driven Engagement Strategy

Some brands know exactly what’s preventing them from reaching full employee engagement. Others know something’s not working, but struggle to identify exactly what it is and how to course correct. Whatever camp you fall into, the “Think. Feel. Do” methodology can reveal what’s holding your employer brand back. THINK To get to the root of employee engagement problems, you first must understand what employees ...

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Empowering The Reputation Makers Or Breakers

By Jason Frank Joint CEO, London, MSLGROUP UK Tapping into the true power of employees in your communications. Business success is increasingly built from the inside out. Jason Frank, Global Co-Director of the Employee Practice, provides guidance on how communicators can harness the power of employees. Just as free, ubiquitous technology has put the consumer more in charge and undermined the traditional gat ...

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Next Generation Employee Engagement Strategies

Why Employee Engagement is so Important Right Now It might be the most mission-critical practice that no one is practicing. We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. According to a recent Gallup poll, only 30% of employees are engaged in their work. Ironically, the recovering job market isn’t helpin ...

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MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015. MSLGROUP is ranked fifth in the Professional Services category.    Read MSLGROUP India's Talent Director, Sushma Rana's blog post on What makes us a Great Place To Work two years in a row in India? Our team receiving the award f ...

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Employer Branding: Talent Has A Choice Again

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Exceptional new employees don’t just arrive at an organization’s doorstep. Real talent is often cherished in the companies in which they already work. Or, they get offers for new positions without having to apply. Sending out the perfect vacancy and waiting until a top talent applies is wishful thinking: you can wait a long time, and the talen ...

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MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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