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Brazilian Health Expeditions: Guardians of the Forest

Brazilian Health Expeditions: Guardians of the Forest

Expedicionários da Saúde is a Brazilian NGO that provides assistance to indigenous communities in regions far from the Amazon, performing surgeries and quality treatments so that t ...

The Age of Emotional Resonance: The New Creative Leap

The Age of Emotional Resonance: The New Creative Leap

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The choice of winners at major festivals in 2016 confirmed that ‘emotion’ is climbing up the ladder of priorities for ...

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

Responsive & Responsible Leadership: A Media Trainer’s Point Of View

By Melody Kimmel, Senior Vice President and Training Program Lead, MSLGROUP Responsive and responsible leadership requires both sides of the brain. It also means properly understan ...

Finding the Signal in the Noise: Responsive & Responsible Leadership

Finding the Signal in the Noise: Responsive & Responsible Leadership

By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be heroes. One thing ...

Responsive & Responsible Leadership In Action

Responsive & Responsible Leadership In Action

By Guillaume Herbette, Global CEO, MSLGROUP In his recent op-ed, my colleague Nigel Salter, CEO of Salterbaxter MSLGROUP, placed the onus on business to mend the gap it has with so ...

Why The Gap Between Business & Society Needs to be Closed

Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our i ...

Infographic: Food’s Power To Transcend In 2017

Infographic: Food’s Power To Transcend In 2017

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle This article first appeared on: The Holmes Report And after the onslaught of discord a ...

Finding the Signal in the Noise: Responsive & Responsible Leadership

By Peter Steere, Chairman, EMEA, MSLGROUP The best outcome a leader can hope for is to be able to create the space and environment for his or her co-workers to be heroes. One thing you can say about today’s world – it isn’t boring. Demanding yes, but boring no. The climate is changing, politics is shifting and the economy is pivoting east, while everyone is trying to find solid ground under their feet and d ...

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How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collaboratif-info's Olivier Roberget. At its heart, a Knowledge Management project is primarily a human project. ‘Human engagement’ begins from the first moment needs are collected, and continues well after the platform contributes to a us ...

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Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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Digitising Customer Relations: Organising in a Branded Content Setting

Gathering and using internal and external feedback are essential to enrich digital platforms and create valuable content. Collective participation does not mean disorganisation. Curation and editorial processes are needed. In fact, given the increasing number of messages to convey, your company may need to turn into a communications agency to manage information flow and capture the attention of your audienc ...

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Behind the Scenes at Ahold USA

An interview with Kim Cannon, Director of Internal Communications, Ahold USA Q. Tell us a little about Ahold USA. KC: Ahold USA (AUSA) represents the U.S. sector of Koninklije Ahold N.V., a Dutch-based international company with retail grocery in multiple countries. AUSA’s four divisions operate more than 800 stores across the Northeast and mid-Atlantic regions. Our family of stores includes Stop & Shop ...

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A Culture Change for Employees

Digital transition projects have traditionally been implemented by IT departments, which applied the change management processes of large IT firms. Likewise, organisational and management consultants, who are more process-focused, have produced a large number of change management kits, which are undoubtedly useful and well-designed, but do not solve the main problem: how to gain employee buy-in to a new cul ...

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Grow! MSLGROUP Mentoring Program

By Nathalie Szwagrzyk, HR Director, MSLGROUP Every success story starts with a mentor. According to Sheryl Sandberg, COO of Facebook “Mentorship is crucial for career progression”. In an interview for Everwise, she acknowledges the impact mentors have had on her career “their wisdom helped her to avoid mistakes – and clean up the ones [she] wasn’t smart enough to avoid.” For an entrepreneurial and agile net ...

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Boosting Employee Engagement

The Crux of the Transition Research shows that around 80% of employees are not committed to their companies and many do little more than show up. Many factors influence this situation, including management styles, leadership, company reputation, working conditions, opportunities to get involved, interesting work, recognition and personal development programs. Digital collaboration can help with most of thes ...

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Collective Intelligence at Work on MIND

By Sarika Waje, Global Knowledge Manager, MSLGROUP After 16 brands came together to form our agency, MSLGROUP needed to spark collaboration across our network to better serve our clients. With 3,000 employees across 100 global offices, we were looking to connect our colleagues, experts, our experience and our work across offices and geographies. We needed to develop the most robust knowledge-sharing platfor ...

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Make Innovation Possible through Innovation

By Jeff Melton, SVP, Global Technology & Platforms, MSLGROUP The vast majority of executives, 93 percent, hitch their company‘s long-term success to their ability to innovate but at the same time, less than 18 percent believe their own innovation strategy is delivering a competitive advantage – Accenture The private equity and venture capital sector’s actions are indicators that established organization ...

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