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PR in India: Moving Towards an Integrated Comms Model

PR in India: Moving Towards an Integrated Comms Model

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India It’s now redundant to say that PR as we knew it is dead. Both, industry experts and clients, have been stressing for ...

Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Capturing the Spark | The Future of Creativity

Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is b ...

The Growing Influence of the Male Shopper in America

The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food S ...

Love Thy Neighbours | India Public Affairs  Round-Up Feb 2015

Love Thy Neighbours | India Public Affairs Round-Up Feb 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India Indian Prime Minister Narendra Modi has made his foreign policy the showcase of his first months in office. The s ...

MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal social voices. Introducing MSLGROUP Employee Impact Engages employee ambassadors in real time time with internal, corporate and social media communications programs. Utilizes the all-in-one, complete content and advocacy management sys ...

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Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

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MSLGROUP Launches New Employee Advocacy Tool

MSLGROUP has launched a new global employee advocacy tool that uses the latest technology to enable companies to empower employees to become efficient communicators and social influencers. Called Employee Impact, the tool works in real-time to engage employee ambassadors with internal, corporate and social media communications programs. The tool allows employees to share corporate news and posts across thei ...

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The Future of Reputation is about Building from the Inside Out

By Jason Frank and Brian Burgess, Global Co-leaders, Employee Practice, MSLGROUP The human truth beyond the theory You’ve managed people, and led them – so have I. We don’t need convincing of the impact of ‘employee engagement’ because we experience it first hand almost every day. Forget the terse business definitions, you can see ‘engagement’ in someone’s eyes, their body language, the things they say; and ...

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Four Management Strategies I Learned From My Dog

By Laura Finlayson, Vice President at MSLGROUP Like many people, I’d never had any real management training when I started supervising people. Looking back I can identify many stumbles and even more lessons I learned the hard way. I was the kind of person that dealt just fine with tough bosses who demanded excellence and did not take time to sugarcoat or even explain their requests – or perhaps I had just w ...

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Should Your Boss Be Your Friend?

By Olivier Fleurot, CEO, MSLGROUP Millennial workers see the boss as a friend. They do not want a hierarchical relationship with that boss, and less than a third of them feel the role their manager currently plays fits their image of an ideal manager. Those are just three of the findings from The Millennial Compass, an MSLGROUP study that I had the pleasure of discussing at a recent SXSW panel in Austin, Te ...

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Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s article, mentioned by Pete Cashmore himself in a post on LinkedIn. Very fast, the story reached mainstream media and got a wide audience – particularly for a summer internship research! ABC News: College Student's Job Application ...

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