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By Jason Frank, Director, SAS, MSLGROUP EMEA Scientists point out that we're neurologically programmed for gaming. The concepts of 'flow', being 'in the zone' and 'fiero' (the instant 'high' of achievement) all feed our need for status and reward. Using gaming techniques to drive participation is nothing new. Global brands such as Volkswagen (The Fun Theory), and even the World Bank (Evoke game) have all ad ...

This is the latest in our series of video interviews of our leaders. Anders Kempe, President, MSLGROUP EMEA shares insights on the biggest reputation and growth challenges today for companies in EMEA. He also sheds light on how MSLGROUP as an organization is leveraging its greatest strengths - diversity and heritage - in the region. Previously, Glenn Osaki, President - Asia, MSLGROUP shared insights into th ...

People and brands put their money where their mouse is. What is Crowdfunding? Crowdfunding has been used to support a wide variety of projects, including disaster relief, citizen journalism, political campaigns, startups, art (music, movies and books), game development, scientific research and causes. In return, funders receive a reward, which might include a product, a customized experience, equity, or sim ...

  Unemployee of the Year is a global initiative from the United Colors of Benetton UNHATE Foundation to create awareness around youth employment and to fund 100 youth projects that drive social good. [caption id="attachment_1063" align="alignnone" width="600"] Source: unhate.benetton.com/[/caption] According to Benetton: “[The initiative] aims to spread a positive message of hope and celebrate young pe ...

By Caroline Schaberg, The Netherlands, MSLGROUP EMEA Transparent and digital: that is how companies should communicate nowadays - with their employees as well as clients. Not every organization knows how to handle this, and many consult self-styled experts to shed light on this topic. A while back, in a column of FD.Weekend, a Dutch news magazine, I read about tips and tricks for video conferencing and how ...

By Jannis Tsalikis, Head of Human Resources, MSLGROUP Germany Internal communications is entwined with employee engagement. It’s critical that the HR and communications officers in large organizations understand the needs of the employees and develop a platform that will increase productivity, integrate smoothly with daily tasks and also be interactive and user-friendly. Enterprise 2.0 A recent discussion o ...

Our Chief Development Officer Bob Bejan on the nuances of communication today and why you should try to see through the 'performance' and heighten your understanding of people. Originally posted on BBejan.com ...

MSLGROUP EMEA employees from the Netherlands, Judith van Bergen and Caroline Schaberg, got an opportunity to experience this year's Olympics - the matches, the atmosphere, the fans, et al . Here are some photos clicked by them. Follow our Pinterest board dedicated to MSLGROUP employees Together Works Better for more. Also read their blog post - Olympics And Storytelling: Personal News   ...

By Nathalie Szwagrzyk, HR Project Manager, MSLGROUP France How can you ensure your career is on the right track? You start by laying the foundations as soon as possible, but it’s really a constant work-in-progress and will take time. The earlier you start practicing, the more solid the grounds of your progression will be. Read on to learn how women professionals can boost their careers and reach their full ...

[caption id="attachment_3660" align="alignleft" width="176" caption="Pascal Beucler, MSLGROUP"][/caption] By Pascal Beucler, Chief Strategy Officer, MSLGROUP 'Why news organizations need more women leaders' - this was the title of a recent debate at the #HackTheNewsroom News World Summit 2012 held in Paris. To elaborate, the question was if news media houses are resisting the trend of having more women at t ...