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Infographic: Social Employee Advocacy

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal socia ...

Google Inbox: An Alternate Way to Access Gmail

Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people ch ...

Critical Factors Driving Investor Decision Making

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors mak ...

Net Positive: The Next Frontier of Sustainability Leadership

Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – ...

Citizenship in Brazil: Being Involved

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get ...

Brazilian Category Leader Pomarola debuts on YouTube

Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the hea ...

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stamped ...

In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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The Millennial Compass & #YBother At SXSWi

By Brian Burgess, Global Co-Director, Employee Practice, MSLGROUP We've just launched a new report today called “The Millennial Compass” in association with the Ashridge Business School that reveals workplace dynamics across the globe, with insights from millennials in Brazil, China, France, India, the UK and the USA. We asked them what they want in their relationships with managers and their expectations o ...

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Video: The #MSLChange Campaign

How do we empower people to feel they can change? To feel excited to change? To take the time to change? Thanks to a few millennials in our global team, we're launching a company-wide initiative to ignite change. The #MSLChange campaign will be a cultural and knowledge exchange program that will inspire people to share ideas, trends and technology all over the world via digital. Read more in our blog post: ...

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From Wirearchy to Social Employee Engagement

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Like each year, the Enterprise 2.0 summit took place in Paris last week. If many topics have been discussed, the new form of organization and employees engagement have also been central. So I’ve decided to interview Jon Husband a consultant in management who invented, 15 years ago, the concept of wirearchy and which is more than ever relevant: Int ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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Talking About Reinvention & The Future of PR With Millennials

By Jesper Jarl, Head of MSL Studios, Stockholm; Heidi Wold, Account Manager, Sweden & Alice Hu, Manager, Asia, MSLGROUP Millennials are the first to live a life powered by pervasive technology. It’s not just one piece of technology; it’s not static – it’s ever-evolving and changing the way we interact with the world. Adapting to this technological change has been woven into the DNA of Millennials’ lives ...

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The Millennial Force: Remodeling the Workplace

Reproduced from Davos.Holmesreport.com. Please read the original article here. By Olivier Fleurot, CEO, MSLGROUP The Millennial generation will make up around 70 percent of the global workforce by 2030 — that’s going to mean a lot of changes within the workplace as Baby Boomers and Gen Xers step back, and Millennials move proudly to the fore. It’s apt then that this year’s WEF’s overarching theme is ‘Reshap ...

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I Quit! Viral resignation: People’s Insights

What is I Quit? In September 2013, millennial Marina Shifrin quit her job at a Taiwanese animation company by posting a video on YouTube. The video was picked up by Gawker.com and immediately went viral, sparking a global online debate on employment practices, public resignations and working in Asia. Her employers responded with a letter to Gawker and a parody video to showcase their point of view and annou ...

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MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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