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Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

Political Social Rockstars: Why Every Politician Should be on Facebook

Political Social Rockstars: Why Every Politician Should be on Facebook

By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committ ...

Managing Reputations in Today’s ‘Always-On’ World

Managing Reputations in Today’s ‘Always-On’ World

Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ uni ...

Active Citizenship for Danish Millennials is Primarily a Function of State

Active Citizenship for Danish Millennials is Primarily a Function of State

By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study - The F ...

IT Security Trade Shows: How to Maximize Conference PR in 2015

IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend Secur ...

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance ...

From Wirearchy to Social Employee Engagement

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Like each year, the Enterprise 2.0 summit took place in Paris last week. If many topics have been discussed, the new form of organization and employees engagement have also been central. So I’ve decided to interview Jon Husband a consultant in management who invented, 15 years ago, the concept of wirearchy and which is more than ever relevant: Int ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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Talking About Reinvention & The Future of PR With Millennials

By Jesper Jarl, Head of MSL Studios, Stockholm; Heidi Wold, Account Manager, Sweden & Alice Hu, Manager, Asia, MSLGROUP Millennials are the first to live a life powered by pervasive technology. It’s not just one piece of technology; it’s not static – it’s ever-evolving and changing the way we interact with the world. Adapting to this technological change has been woven into the DNA of Millennials’ lives ...

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The Millennial Force: Remodeling the Workplace

Reproduced from Davos.Holmesreport.com. Please read the original article here. By Olivier Fleurot, CEO, MSLGROUP The Millennial generation will make up around 70 percent of the global workforce by 2030 — that’s going to mean a lot of changes within the workplace as Baby Boomers and Gen Xers step back, and Millennials move proudly to the fore. It’s apt then that this year’s WEF’s overarching theme is ‘Reshap ...

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I Quit! Viral resignation: People’s Insights

What is I Quit? In September 2013, millennial Marina Shifrin quit her job at a Taiwanese animation company by posting a video on YouTube. The video was picked up by Gawker.com and immediately went viral, sparking a global online debate on employment practices, public resignations and working in Asia. Her employers responded with a letter to Gawker and a parody video to showcase their point of view and annou ...

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MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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Reinventing The Company In A Social World

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. No man is an island, and no company either. Megatrends, like the downturn, digital, new generations and instability, show that the world is shifting and companies have to evolve too, to survive. Evolve means become m ...

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BMW Today for Tomorrow – People’s Insights

What is Today for Tomorrow? BMW launched the Today for Tomorrow initiative as early as 2005, to prepare itself for an aging workforce. In the early years of the initiative, BMW introduced health management programs for employees. By 2011 and 2012, BMW piloted and implemented ergonomic changes across plants in Germany and is now beginning to roll these out internationally. BMW Today for Tomorrow - People’s I ...

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Growing Talent For The Future

By Sophie Martin-Chantepie, Chief Talent Officer, MSLGROUP. This article was first published in the People's Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Why we engage Talent engagement was perhaps never more of a key driver for business performance than it is today. Companies need to communicate the business vision and expectations clearly so that people understand th ...

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