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Water Footprinting for a Sustainable Food Supply Chain

Water Footprinting for a Sustainable Food Supply Chain

By Caroline Carson, Consultant, Salterbaxter MSLGROUP Risks associated with water – too much, too little and the quality of it – have been one of the biggest and most visible envir ...

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

Integrated Sustainable Thinking: A Critical Necessity for Food Companies

By Arabella Bakker, Director, Consultancy and Communications, Salterbaxter MSLGROUP Business has been addressing sustainability issues for a number of years but there is still some ...

Temer’s First 100 Days and Beyond

Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office o ...

Big Food: How Can it Repair the Cultural Disconnect?

Big Food: How Can it Repair the Cultural Disconnect?

QnA with Gina Santana, VP, Strategic Planning Director, Leo Burnett USA People's Insights: Big Food companies have lost significant market share in recent years. What’s driving tha ...

Man the Provider Is Really Man the Buyer!

Man the Provider Is Really Man the Buyer!

By Steven L. Katz, CEO and Founder, Man the Kitchen If you want the competitive edge as a producer, marketer, or retailer of food, groceries, and anything related to cooking and th ...

Transparency Coming for Genetically Engineered Foods

Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. groc ...

Taste Buds are Neither Hispanic nor American, but Bicultural

Taste Buds are Neither Hispanic nor American, but Bicultural

By Vickie Allande-Fite, SVP, MSLGROUP Los Angeles (Hispanic Specialty Lead) In the U.S., every 30 seconds, two non-Hispanics reach retirement age and one Latino turns 18. Hispanics ...

Communications Trends to Watch in 2016

MSLGROUP in the UK have compiled the top trends they think will impact marketing and communications throughout 2016. Ranging from digital design trends through to employee communications, new apps and technology, here are the top 12 predictions for the year ahead. 1. The pixel is dead On-screen visuals are looking more and more like print quality photographs. 2015 saw the continued rise of flat design and w ...

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Optimising Digital Collaboration from the Inside Out

By Anthony Poncier, Director of Social Business, EMEA, MSLGROUP and Sébastien Faure, Social Media Strategies Consultant, Publicis Consultants Fad or Fundamental? When Andrew McAfee, now a research scientist at Massachusetts Institute of Technology (MIT), coined the term,“Enterprise 2.0” in 2006, he called it, “the use of emergent social software platforms within companies, or between companies and their par ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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Enabling Seamless Collaboration across Geographies

By Anthony Poncier, ‎Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management, MSLGROUP We were recently invited to SMILE London to talk about the capabilities of our employee social network - MIND and share our experience launching it for our colleagues across the globe. The following is a synopsis of our panel discussion on MIND Over Matter ...

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How MSLGROUP Made Up Their MIND

By Nora Ghitescu, Marketing and Communication Manager and Hélène Marcq, Customer Success Coordinator, Knowledge Plaza MSLGROUP was established in 2009 when Publicis Groupe announced it was bringing its PR and events agencies together as one, global network. In the last six years, the company has evolved significantly, both by fully integrating the existing agency brands under MSLGROUP and also through acqui ...

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MSLGROUP Netherlands’ Five Challenging & Inspiring Events

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Event planning always requires thorough planning and preparation, but there is always an ‘external factor’ that you can’t control. This makes every event unique. Recently, MSLGROUP in Netherlands conceived and organised several exciting and unique events. Here’s a selection of our most surprising, refreshing and challenging experiences. 1. Ope ...

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The New World of Work

Our MSLGROUP UK team shares how the new world of work is being affected by technology. There is a need to move away from employee engagement surveys and into the perfect storm of human and technological intelligence. The BMW and Canon case studies showcases our UK team's best work in this area - putting what we preach into practice. The employee engagement survey is dead There are critical flaws in employee ...

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Overcoming the Geographic Challenge of Siloes

Our Chief Communications Officer Trudi Harris explains how our knowledge management platform MIND helps MSLGROUP overcome the geographic challenge of siloes by adopting better practices when it comes to collaborative working. With 16 brands coming together the culture was not exactly a collaborative one. In February we launched MIND to help us overcome the geographic challenge of siloes. Nine months later a ...

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Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employer brand. Here’s a short primer on what you need to know. Who they are Influencers are your company’s most socially connected and vocal advocates of your brand. They love their jobs and are happy and willing to share that love acr ...

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