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Find Actionable Insights | #DataInDataOut

Find Actionable Insights | #DataInDataOut

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP We have been trained to think bigger is better – bigger house, bigger car, bigger pay check, the list goes on. Bu ...

Custodians of Collaboration | #FutureofCreativity

Custodians of Collaboration | #FutureofCreativity

By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is ...

Brand Publishing: How to Make it Work For You | #MSLMatters

Brand Publishing: How to Make it Work For You | #MSLMatters

By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone's talking about it and more and more companies are using it as a clever way to ...

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl ...

Market Disruption | Inside the Driving Forces of Disruptive Innovation

Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has ...

Building a House of Disruptive Innovation | #CannesDisrupt

Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovatio ...

Tech Innovation – Friend or Foe?

Tech Innovation – Friend or Foe?

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP Is all change for the better? The invention of the printing ...

Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s article, mentioned by Pete Cashmore himself in a post on LinkedIn. Very fast, the story reached mainstream media and got a wide audience – particularly for a summer internship research! ABC News: College Student's Job Application ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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Stop Missing Out on Social Recruitment Opportunities

By Nathalie Szwagrzyk, Global HR Project Manager, MSLGROUP Do you wonder why everyone is talking about social recruitment while all it seems to you is just more work? Social Recruitment has recently been ranked as a top new strategic shift for any company willing to become a Talent Magnet (see John Bersin’s article in Forbes "10 predictions for Talent in 2014"). Now, what is Social Recruitment? Within ten y ...

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Infographic: The Millennial Compass: 5 Truths & Implications On Business

At age 30 or younger, Millennials are the future of business the world over. Here are insights from our latest report The Millennial Compass sharing the top 5 trends and their impact on global organisations. Explore more infographics like this one on the web's largest information design community - Visually.   ...

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In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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The Millennial Compass & #YBother At SXSWi

By Brian Burgess, Global Co-Director, Employee Practice, MSLGROUP We've just launched a new report today called “The Millennial Compass” in association with the Ashridge Business School that reveals workplace dynamics across the globe, with insights from millennials in Brazil, China, France, India, the UK and the USA. We asked them what they want in their relationships with managers and their expectations o ...

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Video: The #MSLChange Campaign

How do we empower people to feel they can change? To feel excited to change? To take the time to change? Thanks to a few millennials in our global team, we're launching a company-wide initiative to ignite change. The #MSLChange campaign will be a cultural and knowledge exchange program that will inspire people to share ideas, trends and technology all over the world via digital. Read more in our blog post: ...

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From Wirearchy to Social Employee Engagement

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Like each year, the Enterprise 2.0 summit took place in Paris last week. If many topics have been discussed, the new form of organization and employees engagement have also been central. So I’ve decided to interview Jon Husband a consultant in management who invented, 15 years ago, the concept of wirearchy and which is more than ever relevant: Int ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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Talking About Reinvention & The Future of PR With Millennials

By Jesper Jarl, Head of MSL Studios, Stockholm; Heidi Wold, Account Manager, Sweden & Alice Hu, Manager, Asia, MSLGROUP Millennials are the first to live a life powered by pervasive technology. It’s not just one piece of technology; it’s not static – it’s ever-evolving and changing the way we interact with the world. Adapting to this technological change has been woven into the DNA of Millennials’ lives ...

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