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The Coca-Cola Content Journey Debate

The Coca-Cola Content Journey Debate

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP Debating the success of Coca-Cola’s corporate website In the beginning of this year, social media manager M ...

Building a Strong Digital Influencer Program: Part II: WHO

Building a Strong Digital Influencer Program: Part II: WHO

By Tara Hunt, MSLGROUP, Canada Now that we've established the growing power of the digital influencer and their ability to engage your audience on a deep and meaningful level, let' ...

Vision 2030: The Evolution of The Circular Economy

Vision 2030: The Evolution of The Circular Economy

By Martin Stuchtey and Helga Vanthournout, McKinsey & Company The logic behind creating a circular rather than linear becoming increasingly clear to many companies but progress ...

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP Asia Weekly Digital News Digest – Nov 24, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

Citizenship in Poland: Supporting Causes with Time and Donations

Citizenship in Poland: Supporting Causes with Time and Donations

By Lukasz Kowalski, Head of Corporate and Financial Communications & Board Member, MSLGROUP Poland Among the most interesting results of The Future of Business Citizenship rese ...

Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on cor ...

Video: The #MSLChange Campaign

How do we empower people to feel they can change? To feel excited to change? To take the time to change? Thanks to a few millennials in our global team, we're launching a company-wide initiative to ignite change. The #MSLChange campaign will be a cultural and knowledge exchange program that will inspire people to share ideas, trends and technology all over the world via digital. Read more in our blog post: ...

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From Wirearchy to Social Employee Engagement

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP Like each year, the Enterprise 2.0 summit took place in Paris last week. If many topics have been discussed, the new form of organization and employees engagement have also been central. So I’ve decided to interview Jon Husband a consultant in management who invented, 15 years ago, the concept of wirearchy and which is more than ever relevant: Int ...

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Why CSR is a powerful employee engagement tool

By Ashraf Engineer, VP – Content & Insights, MSLGROUP India This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. “Which came first: the change-ready company or the change-ready employee?” ― Lorii Myers, author and entrepreneur It’s no secret that a fast-growing number of corporations are recognising that talent is crucial to ...

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Talking About Reinvention & The Future of PR With Millennials

By Jesper Jarl, Head of MSL Studios, Stockholm; Heidi Wold, Account Manager, Sweden & Alice Hu, Manager, Asia, MSLGROUP Millennials are the first to live a life powered by pervasive technology. It’s not just one piece of technology; it’s not static – it’s ever-evolving and changing the way we interact with the world. Adapting to this technological change has been woven into the DNA of Millennials’ lives ...

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The Millennial Force: Remodeling the Workplace

Reproduced from Davos.Holmesreport.com. Please read the original article here. By Olivier Fleurot, CEO, MSLGROUP The Millennial generation will make up around 70 percent of the global workforce by 2030 — that’s going to mean a lot of changes within the workplace as Baby Boomers and Gen Xers step back, and Millennials move proudly to the fore. It’s apt then that this year’s WEF’s overarching theme is ‘Reshap ...

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I Quit! Viral resignation: People’s Insights

What is I Quit? In September 2013, millennial Marina Shifrin quit her job at a Taiwanese animation company by posting a video on YouTube. The video was picked up by Gawker.com and immediately went viral, sparking a global online debate on employment practices, public resignations and working in Asia. Her employers responded with a letter to Gawker and a parody video to showcase their point of view and annou ...

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MakeMyTrip: People’s Insights

What is MakeMyTrip? MakeMyTrip.com (MMT) is one of India’s leading online travel companies. It has ranked among the top 10 Great Places to Work for in India by the Great Place to Work (GPTW) Institute for four years in a row. It has also ranked #1 in the Professional Services category since 2011. (MMT also won the Best Travel Innovator award at the Travel Distribution World Asia 2012 awards). MMT believes t ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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Reinventing The Company In A Social World

By Anthony Poncier, Social Business Director, EMEA, MSLGROUP This article was first published in the People’s Insights magazine The Future of Employee (Re)Engagement, and is re-published below. No man is an island, and no company either. Megatrends, like the downturn, digital, new generations and instability, show that the world is shifting and companies have to evolve too, to survive. Evolve means become m ...

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BMW Today for Tomorrow – People’s Insights

What is Today for Tomorrow? BMW launched the Today for Tomorrow initiative as early as 2005, to prepare itself for an aging workforce. In the early years of the initiative, BMW introduced health management programs for employees. By 2011 and 2012, BMW piloted and implemented ergonomic changes across plants in Germany and is now beginning to roll these out internationally. BMW Today for Tomorrow - People’s I ...

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