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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

BMW Today for Tomorrow – People’s Insights

What is Today for Tomorrow? BMW launched the Today for Tomorrow initiative as early as 2005, to prepare itself for an aging workforce. In the early years of the initiative, BMW introduced health management programs for employees. By 2011 and 2012, BMW piloted and implemented ergonomic changes across plants in Germany and is now beginning to roll these out internationally. BMW Today for Tomorrow - People’s I ...

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Growing Talent For The Future

By Sophie Martin-Chantepie, Chief Talent Officer, MSLGROUP. This article was first published in the People's Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Why we engage Talent engagement was perhaps never more of a key driver for business performance than it is today. Companies need to communicate the business vision and expectations clearly so that people understand th ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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Team GSK: People’s Insights

GlaxoSmithKline (GSK) leveraged its sponsorship of the London 2012 Summer Olympics to boost employee engagement with a series of Olympics-themed programs under the Team GSK banner. GSK at the Olympics GSK was the Official Provider of Laboratory Services for anti-doping at London 2012 and played a critical role in delivering the cleanest games by bringing science to the games. GSK ensured that every single m ...

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Introducing the People’s Insights iPad app – ‘Now&Next’

We are delighted to share the People's Insights iPad app 'Now&Next’, available for free at the iTunes App Store. The ‘Now&Next’ app enables viewers to easily browse through the totality of content created in the course of the ongoing “People’s Insights” project. Having already attracted over one million views online across platforms including SlideShare, Scribd, Visual.ly and YouTube, the Now&Ne ...

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European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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Foreword: The Future of Employee (Re)Engagement

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP “Il n’est de richesse, que d’hommes” - Jean Bodin (1530 – 1596) “People are the only true source of wealth,” this quote from Jean Bodin should encourage us to focus on people’s development, and to innovate, in the spirit of a well-needed renaissance. In this issue of the People’s Insights Quarterly Magazine, we explore the challenge of employee dis ...

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International Dual Career Network – People’s Insights

This post is inspired by ideas shared at the Global Women’s Forum 2013 in October at Deauville, France, in particular at Nestlé’s Sue Johnson’s session “Dual Careers: Getting and Keeping the Best Talents,” Annika Joelsson’s “Bypassing the boundaries of dual careers and mobility,” and Unilever’s Doug Baillie’s “The Future of HR.” What is IDCN? Founded by Nestlé, the International Dual Career Network is a net ...

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Moving With The Times: An Integration Story In London

By Jeremy Sice, CEO, MSLGROUP London I’d be lying if I said it had been easy, but I’m excited to announce that MSL London, SAS and Capital MSL have moved in together. That’s 200 people, with a fascinating mix of skills, in one West End office. The SAS & Capital MSL brands remain, but together we will be MSLGROUP London. Why is it so important? Because all our clients need more diverse skills, more joine ...

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