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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

Overcoming the Geographic Challenge of Siloes

Our Chief Communications Officer Trudi Harris explains how our knowledge management platform MIND helps MSLGROUP overcome the geographic challenge of siloes by adopting better practices when it comes to collaborative working. With 16 brands coming together the culture was not exactly a collaborative one. In February we launched MIND to help us overcome the geographic challenge of siloes. Nine months later a ...

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[CASE STUDY] eBay’s Recruitment & Retention in Action

It doesn’t get much more competitive than Silicon Valley, where employers like Google and Apple are constantly upping the ante on employee perks to attract and retain top talent. MSLGROUP PBJS collaborates with client eBay across a wide swath of its business to improve recruitment, retention and engagement. The collaboration began with a look at the company’s plans and aspirations for the year and ways to c ...

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MSLGROUP India Featured in India’s Best Companies to Work for 2015 Study

By Sushma Rana, Talent Director, MSLGROUP MSLGROUP India, for the second year running, was included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual India’s Best Companies to Work For 2015. MSLGROUP is ranked fifth in the Professional Services category.    Read MSLGROUP India's Talent Director, Sushma Rana's blog post on What makes us a Great Place To Work two years in a ro ...

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Employer Branding: Talent Has A Choice Again

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Exceptional new employees don’t just arrive at an organization’s doorstep. Real talent is often cherished in the companies in which they already work. Or, they get offers for new positions without having to apply. Sending out the perfect vacancy and waiting until a top talent applies is wishful thinking: you can wait a long time, and the talen ...

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MSLGROUP’s Top Ten Videos of 2014

We've compiled our top ten most watched videos of 2014. Last year's most popular videos included two short films for the French National Road Safety body 'Securite Routiere'. Some of the noteworthy campaigns we worked on in 2014 included the Halloween Treats Gone Wrong for oral care brand Crest and Oral-B, our probono campaign for WinetoWater - The Miracle Machine, Adidas and the Brazuka babies program laun ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal social voices. Introducing MSLGROUP Employee Impact Engages employee ambassadors in real time time with internal, corporate and social media communications programs. Utilizes the all-in-one, complete content and advocacy management sys ...

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Understanding and Empowering Social Employees

By Louisa Moreton and Andrew MacDougall, MSLGROUP UK The digital and social era has given each and every one of your employees a platform to the outside world. While these channels can be an opportunity if used correctly, when used improperly they can lead to PR nightmares. For this reason, even if HR and comms are minded to support the idea of “social employees” the prevailing risk culture can result in th ...

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#MSLGROUPTurns5: Teamwork and Collaboration

By Marie Loh, Director, MSLGROUP This is a special month for me as I celebrate five years at MSLGROUP in Singapore. I recall meeting Glenn Osaki, Josh Shapiro and my previous boss Yvonne Koh over lunch on my first day of work to discuss the company's growth plan and what I could contribute. I joined MSLGROUP to rebuild the B2B and Technology team - it has been truly rewarding to accomplish this goal and see ...

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