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Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

#MSLGROUPTurns5: Five Incredible Ways MSLGROUP Makes You the Best Adventurer in the World

By Rashi Oberoi, Associate Account Manager, MSLGROUP I've always envisioned a dream job that made me travel, is packed with great stories and also has adventures that few were willing to take on – just like an adventurer. I was pleasantly surprised it all come together at MSLGROUP. 1. Meet diverse minds that make you love your job a little more everyday In your firm, no matter who you work with, report to, ...

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#MSLGROUPTurns5: One Candle that Reflects the Brilliance of Others

By Monica Cai, Senior Consultant, MSLGROUP “The more I see in the world, the wider the horizon becomes and the more perspectives I have.” This has become the personal mantra for Senior Consultant, Monica Cai. “My Shanghai roots have perhaps influenced my views but I relish being exposed to new environments, new cultures and new people. In such a cosmopolitan city you have to embrace diversity.” MSLGROUP: A ...

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#MSLGROUPTurns5: To My Family at Luminous Experiential MSLGROUP

By Julie Yeung, Senior Account Manager, MSLGROUP Luminous Experiential MSLGROUP has been synonymous to the word "family" for me. The core values that we stand by and the incredible team members we work with, make our company an unparalleled consultancy in today's competitive market. I find confidence in knowing I'm privileged with a talented and “Have Heart” team, where I've always been looked after by thei ...

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#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, passion for clients, strong local expertise with a global touch and, most importantly, diversity. Over the last five years we have become our clients most trusted advisors. We define and deliver engagement strategies and tactics t ...

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A Program Makes Me A Better Leader

By Rashi Mehrotra, Account Manager, MSLGROUP It was from 29 – 31 May 2014 that 22 members from MSLGROUP Asia came together in Mumbai in hope of answers to their challenges at work and to imbibe tips for being accomplished leaders. Trust me, none of them went back disappointed. They were brimming with fresh ideas to tackle their hurdles, an invigorated approach to problem solving and a strong connection amon ...

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Four Management Strategies I Learned From My Dog

By Laura Finlayson, Vice President at MSLGROUP Like many people, I’d never had any real management training when I started supervising people. Looking back I can identify many stumbles and even more lessons I learned the hard way. I was the kind of person that dealt just fine with tough bosses who demanded excellence and did not take time to sugarcoat or even explain their requests – or perhaps I had just w ...

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Should Your Boss Be Your Friend?

By Olivier Fleurot, CEO, MSLGROUP Millennial workers see the boss as a friend. They do not want a hierarchical relationship with that boss, and less than a third of them feel the role their manager currently plays fits their image of an ideal manager. Those are just three of the findings from The Millennial Compass, an MSLGROUP study that I had the pleasure of discussing at a recent SXSW panel in Austin, Te ...

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Lego ergo Laboro: Leah “The Lego Intern” and why the war for (good) talents has started

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Many of you may have followed Leah Bowman’s story, which made the buzz over the past ten days starting with Mashable’s article, mentioned by Pete Cashmore himself in a post on LinkedIn. Very fast, the story reached mainstream media and got a wide audience – particularly for a summer internship research! ABC News: College Student's Job Application ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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Infographic: The Millennial Compass: 5 Truths & Implications On Business

At age 30 or younger, Millennials are the future of business the world over. Here are insights from our latest report The Millennial Compass sharing the top 5 trends and their impact on global organisations. Explore more infographics like this one on the web's largest information design community - Visually.   ...

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