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Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

BMW Today for Tomorrow – People’s Insights

What is Today for Tomorrow? BMW launched the Today for Tomorrow initiative as early as 2005, to prepare itself for an aging workforce. In the early years of the initiative, BMW introduced health management programs for employees. By 2011 and 2012, BMW piloted and implemented ergonomic changes across plants in Germany and is now beginning to roll these out internationally. BMW Today for Tomorrow - People’s I ...

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Growing Talent For The Future

By Sophie Martin-Chantepie, Chief Talent Officer, MSLGROUP. This article was first published in the People's Insights magazine The Future of Employee (Re)Engagement, and is re-published below. Why we engage Talent engagement was perhaps never more of a key driver for business performance than it is today. Companies need to communicate the business vision and expectations clearly so that people understand th ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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Team GSK: People’s Insights

GlaxoSmithKline (GSK) leveraged its sponsorship of the London 2012 Summer Olympics to boost employee engagement with a series of Olympics-themed programs under the Team GSK banner. GSK at the Olympics GSK was the Official Provider of Laboratory Services for anti-doping at London 2012 and played a critical role in delivering the cleanest games by bringing science to the games. GSK ensured that every single m ...

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Introducing the People’s Insights iPad app – ‘Now&Next’

We are delighted to share the People's Insights iPad app 'Now&Next’, available for free at the iTunes App Store. The ‘Now&Next’ app enables viewers to easily browse through the totality of content created in the course of the ongoing “People’s Insights” project. Having already attracted over one million views online across platforms including SlideShare, Scribd, Visual.ly and YouTube, the Now&Ne ...

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European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Creative Vine Campaigns By Brands

By Laure Leuwers, Senior Consultant, Netintelligenz, MSLGROUP France Vine is used by companies, the media, politicians and NGO’s for a variety of purposes. We have taken a look at some of the best uses in these categories to bring you a best practice guide to Vine. Companies Companies are getting creative with Vine and using it for a variety of purposes, including: marketing efforts, corporate campaigns, an ...

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Foreword: The Future of Employee (Re)Engagement

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP “Il n’est de richesse, que d’hommes” - Jean Bodin (1530 – 1596) “People are the only true source of wealth,” this quote from Jean Bodin should encourage us to focus on people’s development, and to innovate, in the spirit of a well-needed renaissance. In this issue of the People’s Insights Quarterly Magazine, we explore the challenge of employee dis ...

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International Dual Career Network – People’s Insights

This post is inspired by ideas shared at the Global Women’s Forum 2013 in October at Deauville, France, in particular at Nestlé’s Sue Johnson’s session “Dual Careers: Getting and Keeping the Best Talents,” Annika Joelsson’s “Bypassing the boundaries of dual careers and mobility,” and Unilever’s Doug Baillie’s “The Future of HR.” What is IDCN? Founded by Nestlé, the International Dual Career Network is a net ...

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Moving With The Times: An Integration Story In London

By Jeremy Sice, CEO, MSLGROUP London I’d be lying if I said it had been easy, but I’m excited to announce that MSL London, SAS and Capital MSL have moved in together. That’s 200 people, with a fascinating mix of skills, in one West End office. The SAS & Capital MSL brands remain, but together we will be MSLGROUP London. Why is it so important? Because all our clients need more diverse skills, more joine ...

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