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SXSW 2014: The Affirmation of a Disruptive Digital Culture

By Dimitri Granger, Managing Director of Publicis Consultants Netintelligenz From its beginnings as a music and multimedia event in the late 80's, SXSW now broadly covers the Internet and Technology including robotics, 3D, augmented reality, wireless and everything that is at the heart of today's disruptive creativity. A lot was said and analyzed at the festival this year; privacy and personal data were the ...

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The Michael Sullivan Award – Nearly 12 Months On…

By Josie Harold, Client Director, London, MSLGROUP SAS Last year, MSLGROUP recognized the creative legacy of Michael Sullivan with the annual global ‘Michael Sullivan Creative Leadership Award’. Each year, one winner attends the exclusive Cannes Creative Leaders Programme at the Berlin School of Creative Leadership. I was massively excited and proud that I was last year’s recipient. Inspirational, challengi ...

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Infographic: #SXSW Takeaways 2014

7 insights from SXSW, including great quotes and topics such as experiential marketing and data visualisation. Also read: #SXSW14 Recap MSLGROUP PBJS Mike Standish   Explore more visuals like this one on the web's largest information design community - Visually.   ...

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#SXSW14 Recap MSLGROUP PBJS Mike Standish

Mike Standish, our creative director at MSLGROUP PBJS brings us quick notes from sessions at #SXSW this year and lessons for marketers. Some of the sessions covered in this presentation are: Edward Snowden: A Virtual Conversation A Conversation with Neil deGrasse Tyson The Future of Genetics in Our Everyday Lives Visually Turning Complexity Into Clarity Generation Mash-Up: Y Bother? #SXSW14 Recap MSLGROUP P ...

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The #SxSW Effect: More Than An Echo Chamber

By Mark McClennan, APR, SVP, Boston, MSLGROUP, Ever since the launch of Twitter, the technorati have talked about the power of SxSW to amplify discussions, product launches and issues – even if just for a few hours. We saw that to great effect with a live video interview with Edward Snowden. Watch it here: No one would argue he has been a hot topic in the media over the past month. So I wanted to analyse if ...

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Visually Turning Complexity Into Clarity

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS Creating a beautiful infographic is difficult. Making intuitive infographics is difficult. Locking down content before designing an infographic is difficult. Explaining the infographic process to clients is difficult. Basically, if you want a skull-crushing migraine, try creating an infographic. I attended a fantastic panel at ...

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The Target Breach Has Changed Everything, Even SXSW

By Ross Levanto, SVP, MSLGROUP, Boston Poor Target. Even a conference celebrating the promise of all things online cannot resist the giant retailer’s current state as the virtual proverbial punching bag. An early panel at the annual South By Southwest (SXSW) Interactive gathering this weekend in Austin criticized Target for its actions in the wake of a data breach public disclosure in December. Jon Swartz o ...

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The Millennial Compass & #YBother At SXSWi

By Brian Burgess, Global Co-Director, Employee Practice, MSLGROUP We've just launched a new report today called “The Millennial Compass” in association with the Ashridge Business School that reveals workplace dynamics across the globe, with insights from millennials in Brazil, China, France, India, the UK and the USA. We asked them what they want in their relationships with managers and their expectations o ...

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SxSW: Healthcare and the Connected, Mobile, Private Future

By Mark McClennan, APR; SVP, MSLGROUP, Boston What do physicians, Melbourne and the CFPB have in common? More than you might think. Today I had the pleasure of attending three very different panels at SxSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As communicators, there are lessons ...

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