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MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver a ...

Re-negotiating the UNFCCC Framework

Re-negotiating the UNFCCC Framework

Recommendations from Sciences Po's student negotiators In May 2015, Sciences Po - the Paris Institute of Political Studies - organized a simulation of COP21 to imagine and test an ...

Momentum, Integration Drive PR Forward

Momentum, Integration Drive PR Forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Publicis Groupe CEO, Maurice Lévy's interview is an excerpt of the article publish ...

Digitising Customer Relations: Ongoing Actions & Reactions

Digitising Customer Relations: Ongoing Actions & Reactions

Companies are used to external communications that are top-down and completely controlled. Interactions with customers have been relatively limited, both from a contact and frequen ...

Brexit Stage Left?

Brexit Stage Left?

By Alastair Bealby, Senior Consultant, MSLGROUP Brussels The debate about Brexit is raging in the United Kingdom. Journalists and politicians from across the political divide have ...

Unlocking the Forces of Business & Consumer Demand

Unlocking the Forces of Business & Consumer Demand

An interview with Sally Uren, Chief Executive, Forum for the Future People’s Insights: What do you see as the top 3 priorities for businesses in the next few years? Sally: Here's w ...

A 360-degree Perspective on the Power & Possibilities of VR

A 360-degree Perspective on the Power & Possibilities of VR

These quotes underscore what was made crystal clear at the 2016 SXSW Interactive Festival – VR is here to stay. Virtual reality is set to make a splash in 2016 - CNET   2016 w ...

MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver and 8 Bronze, securing 100% win rate and 60% of the awards from marketing categories, which fully demonstrate our integrated and efficient communication capabilities. Congratulations to all the winning teams! View the complete list ...

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[EVENT] MSLGROUP UK’s ‘Shaping Reputations’

Without the right reputation businesses and brands can’t succeed. And yet too often the word reputation is misunderstood, being seen as remote, negative and unmanageable, particularly in the world of marketing and consumer brands. This event provides new research, insights, peer views and practical advice to help you understand why and how you can build and protect your reputation more effectively, whether ...

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Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

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59th Political Salon in MSLGROUP Germany

On 15 March, MSLGROUP Germany hosted the 59th Political Salon with Michael Müller (SPD), the Governing Mayor of Berlin. Together with around 70 guests he discussed the results of the recent federal state elections in Baden-Wuerttemberg, Saxony-Anhalt and Rhineland-Palatinate. At the same time, he shared his views on the upcoming elections for the Berlin House of Representatives in September this year. In ad ...

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DubaiLynx 2016: Creativity at its best, in the Golden Age of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, President of the PR Jury, and juror for the Integrated Jury and the Grand Prix for Good Jury, DubaiLynx Festival The Dubai Lynx International Festival of Creativity – the MENA's annual must-attend event for the creative communications industry, organized by Cannes Lions – took place last week and happened to be very successful, on its 10th Anniv ...

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Secrets from the CIA Social Media Playbook

By Mark McClennan, SVP, MSLGROUP Aside from the VR/AR sessions, the best session for me at SXSW to date has been one in which the social communications leads of the Central Intelligence Agency (CIA) discussed their social media strategy and approach. It was amazingly well thought out, strategic and engaging. There wasn’t anything groundbreaking – but the content could be a textbook for many brands on how to ...

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SxSW – It’s All About Value

By Mark McClennan, SVP, MSLGROUP I had the pleasure of attending some very different sessions and discussions at SxSW recently. One for fun (the role of CRM on elections), two for clients (Mobile Banking and Risks to Personally Identifiable Information) and a final discussion with senior communications executives at GE and BMW on leveraging Periscope effectively in communications campaigns. You might think ...

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Diversity, PR, SXSW and Gen Z

By Mark McClennan, SVP, MSLGROUP Diversity is an important issue and it is one that PR professionals, the industry, marketers and brands have been struggling to address adequately for quite some time. This was really driven home to me on the first day of SXSW 2016. SXSW is one of the most diverse conferences I have ever had the pleasure of attending, no matter what way you cut it. Just this evening, I was s ...

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2016 Is the Year of VR; But How Does It Play in PR?

To help marketing and PR professionals get started with virtual reality, MSLGROUP has collaborated with PR Week for an exclusive panel at SXSW featuring technology advocate Robert Scoble, Jon Hackett of Nurun, Tara Kriese from Samsung and Jim Marggraff, Founder of Eyefluence. Jeff Melton of MSLGROUP will moderate the panel discussion. Register here to hear panelists discuss the most creative ways to utilize ...

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Virtual Reality in Public Relations

MSLGROUP and PRWeek are collaborating on a fascinating hands-on event session on Monday, March 14 at 11 a.m. on the subject of Virtual Reality in the PR industry. One of the world’s top social media evangelists and futurists, Robert Scoble, will be appearing on our panel along with Jon Hackett, Director of Emerging Technology at our sister agency, Nurun, Mitch Gelman, VP, Product, Gannett, USA TODAY Network ...

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