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Creative Disruption | Inside the Driving Forces of Disruptive Innovation

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR ...

Localizing Data and Insights | #DataInDataOut

Localizing Data and Insights | #DataInDataOut

By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, ...

Organising for Real-Time | #FutureofCreativity

Organising for Real-Time | #FutureofCreativity

By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time ...

Lead climate change awareness by partnering with Millennials

Lead climate change awareness by partnering with Millennials

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the ...

Nikkei Buys Financial Times

Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serio ...

Inspiring Innovations: Pushing the Boundaries

Inspiring Innovations: Pushing the Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Lily –the flying camera #FlyingCamera In 2013, ‘selfie’ was named the Word of the Year, and in 2014, the selfie stick b ...

Now You See It, Now You Don’t | #MSLMatters

Now You See It, Now You Don’t | #MSLMatters

By Lucy Cording, Digital Associate Director, MSLGROUP In the last two years, brands have faced the growing need to fully understand how their customers and audiences can not only f ...

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR Lions in 2014, Renee Wilson says: ‘Last year was a real moment in time at the Cannes Lions International Festival of Creativity as it was clear there was a blurring of the lines as to what was PR versus advertising versus digital. ...

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MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl won Gold in both categories in which it was short listed (Brand Voice and Integrated Marketing Led by PR), and the overall Grand Prix in the PR Lions. This marks only the second time a PR agency has won the PR Lions Grand Prix, an ...

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Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has been repeatedly disrupted over the last few decades: the decline of hard copy sales was then succeeded by more people accessing music via streaming. Apple, having played a key part in changing our music consumption habits, is now ...

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Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovation, is leading to thrilling, seismic shifts across the world’s industries and markets. At the same time, it’s sending shivers down the spines of slow-adapting players who cling to models from a by-gone era and live in paralysing fe ...

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Six Trends that are Driving the Change | #SB15sd

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP “Tell me something positive,” a friend urged after an hour of discussing the world’s many problems. It was easy for me to oblige, after having spent four days at Sustainable Brands 2015 learning what some of the mightiest brands and the smartest minds are up to. From numerous sessions and conversations, six trends emerged that point to a p ...

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Humanizing Climate Change

By Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP Earlier this week at the Sustainable Brands Conference in San Diego, I moderated a panel discussion called, “Humanizing Climate Change: How Brands are Creating Social Relevancy for Sustainable Change.” In humanizing climate change, we are transitioning to a more emotive approach that is better at inspiring advocates, particularly amon ...

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It’s Our Chance for Change

By Nigel Salter, CEO, Salterbaxter MSLGROUP, London, UK In December the world’s attention will be focused on Paris as the UN seeks an ambitious commitment to tackle global climate change at COP21. Over 40,000 participants in total will take part in the talks, making it one of the largest climate conferences ever organized. The stakes are high: the aim is to reach, for the first time, a universal, legally bi ...

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Six Wins for MSLGROUP at PRWeek Global Awards

By Trudi Harris, Chief Communications Officer, MSLGROUP Last night saw the Global PR Week awards show take place in London on 28 April, 2015. As you have perhaps by now noticed on Twitter, MSLGROUP swept the board with five wins for our client's ground breaking #LikeAGirl campaign, including Global Campaign of the Year, and a win for our PayPal work in Employee Communications. Hearty congratulations to our ...

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Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining "mobile-first" consumer has emerged along with new social platforms that ...

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Mobiles – Taking Wearable Tech to New Heights

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP 40 years ago, when Martin Cooper, the inventor of mobile phones, stood in midtown Manhattan and made the very first call on a mobile phone – could he have envisioned a future where mobile phones become as indispensable as they have today? Maybe he did. And maybe – in all probability – he ...

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