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Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Capturing the Spark | The Future of Creativity

Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is b ...

The Growing Influence of the Male Shopper in America

The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food S ...

Love Thy Neighbours | India Public Affairs  Round-Up Feb 2015

Love Thy Neighbours | India Public Affairs Round-Up Feb 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India Indian Prime Minister Narendra Modi has made his foreign policy the showcase of his first months in office. The s ...

Less is More in the New EU Commission’s Work Programme

Less is More in the New EU Commission’s Work Programme

By Leonardo Sforza, Managing Director, MSLGROUP Brussels For Winston Churchill: “Politics is the ability to foretell what is going to happen tomorrow, next week, next month and nex ...

Changing Mindsets: Why and How Integrated Reporting Drives Business Transformation

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP Penny Baxter, co-Founder & MD, and Fay Hogg, Head of Reporting, Salterbaxter MSLGROUP, were at our HQ in Paris on Wednesday, to discuss the Integrated Reporting agenda. Leaders from 15 CAC 40 corporations attended as well as the International Integrated Reporting Council (IIRC). This was a brilliant demonstration of our colleagues’ expertise ...

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Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards globalization. It has recently attracted more and more high-profile speakers from Asia. Last year, Japanese Prime Minister Abe made global headlines when he highlighted the regional conflict with China as a top global risk. But overal ...

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The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political leaders to gather once a year to talk about the future. The snow-covered Alps, five-star hotels, private jets and the truly extraordinary level of security have all created an aura that once was only accorded to royalty. The view abs ...

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Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year will either be one of “disintegration and hate”, or one of “solidarity and cooperation”, both of which were on display in Paris in the wake of the recent terror attacks. In many respects, leaders from government, business and the ...

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Bands & Brands: The Face of the Festivalgoer

The music industry is catching its second wind. Though record sales have slumped during the last dozen years, there’s been a sort of festival gold rush during that same period. In 2013, we saw the most new festivals ever, with even more festivals expected to launch in coming years. With artists and their labels embracing brand partnerships and festival appearances, it’s much easier for artists to reach thei ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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Human Connections & Personal Influence: Insights from Our Panel

By Kelly Walsh, CSO, MSLGROUP UK Influence. A fascinating concept that brings with it a whole host of beliefs, biases and assumptions. As individuals, if we set out to influence, does that make us arch manipulators or simply human? If we broker influence on behalf of our clients are we working with a natural aspect of human behaviour or practicing the art of spin? On 16th October, MSLGROUP held its first in ...

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[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and women’s empowerment and pioneers and new innovators in business, education, and science and technology. The objective was to inspire participants and discuss with these leaders about how we can contribute to more equitable economies a ...

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Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gaming expert (founder of gamesbrief.com) and speaker on business in the digital age, Nicholas provides strategic and online marketing advice for blue chip companies and start ups, helping them embrace the transformative power of the ...

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The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable business model – now that’s another story. We live in a time of change, where leading brands and businesses are realising the vital role they can play in tackling the major challenges facing humanity. A growing number of these bu ...

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