You Are Here: Home » Events
Science + Ethics = Context

Science + Ethics = Context

Science-based metrics, while very useful, do not paint the full picture of how sustainable individual organisations are. Context-based metrics do. It’s helpful to know the differen ...

Creating Real Impact in a Hyper Accelerated World

Creating Real Impact in a Hyper Accelerated World

MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create re ...

Digital Collaboration Leadership

Digital Collaboration Leadership

For a long time, collaborative working was all about the tool. It was thought that a new technology tool would naturally inspire employees to start collaborating. This assumption l ...

Reputation: A Matter of Buy, Sell, or Hold?

Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number ...

New SDGs & Climate Agreement offer Opportunity for Business

New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Cli ...

The Dutch Civic Energy Revolution

The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path ...

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage bus ...

New SDGs & Climate Agreement offer Opportunity for Business

By Luis Davila, Team Leader, Momentum for Change Initiative, United Nations Climate Change secretariat The new Sustainable Development Goals (SDGs) and the outcome of the Paris Climate Conference (COP 21) held in December 2015 are likely to drive the world's development agenda for decades to come. Businesses will undoubtedly play an essential role in implementing these goals and agreements, especially as it ...

Read more

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big food companies that one once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid innovation that benefits from eager ...

Read more

Davos 2016: Reclaiming The Service Profit Chain For A Post-Revolutionary Marketplace

By Ron Guirguis, CEO, U.S., MSLGROUP, New York Revolutions – even industrial ones – are disruptive by definition and sometimes even destructive. As the World Economic Forum meeting in Davos comes to an end, we can reflect on the implication of the Fourth Industrial Revolution on our industry, our clients and how we work together. At MSLGROUP, this has been a major topic of conversation as we go through our ...

Read more

How Innovation Will Affect Earned Media

By Erin Lanuti, SVP. Cross Channel Strategy and Paid Media, MSLGROUP Media relations has always been one of the most trusted forms of communication. People around the world trust earned media to deliver fair, unbiased coverage about world and local events, business, lifestyle, sports, fashion and many other important topics. The Fourth Industrial Revolution has caused a seismic shift in the definition and p ...

Read more

Breaking Through The Empathy Barrier

By Narendra Nag, Regional Director, Integrated Planning & Digital, MSLGROUP Asia A great story makes an audience empathize with the protagonist, makes them feel what the hero is feeling, makes them suffer and makes them cry, and ideally leaves them elevated. You walk out of a great movie wanting to be the smooth-talking, gun-toting James Bond, or the witty, whip-bearing Indiana Jones, or the swashbuckli ...

Read more

The Fourth Industrial Revolution In Latin America: David vs. Goliath

By Paulo Andreoli, Chairman MSLGROUP Latin America and President MSLGROUP In order for a Fourth Industrial Revolution to be successful in Latin America, governments, companies, workers, universities and society will have to work together. Wendell Lira was an unknown Brazilian footballer until January 11, when he won the FIFA Puskas Award for the best goal of 2015. He plays for a second division team and is ...

Read more

Creating & Sharing Value for All: Inclusive Growth Amid the 4th Industrial Revolution

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In his new book, The Fourth Industrial Revolution, Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, calls for leaders and citizens to “together shape a future that works for all by putting people first, empowering them and constantly reminding ourselves that all of these new technologies are first and foremost t ...

Read more

Is Asia Ready For The Fourth Industrial Revolution?

By Glenn Osaki, President, MSLGROUP Asia The Fourth Industrial Revolution’s most distinctive characteristics are speed, scale and impact. Klaus Schwab, Founder and Executive Chairman of the World Economic Forum (WEF), believes the world is unprepared for the fourth Industrial Revolution, “which will come over us like a tsunami.” According to WEF’s recent study “Future of Jobs”, the revolution is said to tri ...

Read more

Publicis Groupe’s Start-Up Program Is What The Fourth Industrial Revolution Is All About

By Guillaume Herbette, CEO, MSLGROUP Never in the history of the world will so many new technologies become available in a short period to companies, brands and the agencies that counsel them. The term “Fourth Industrial Revolution” was coined by Klaus Schwab, the founder of the World Economic Forum, as the title of his new book that many business leaders have no doubt read in preparation for Davos. It is a ...

Read more

MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

Read more