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Overcoming Cultural Conservatism and Engaging on Social Media

Overcoming Cultural Conservatism and Engaging on Social Media

By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for as ...

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on cor ...

The Circular Economy: New Opportunities Seen in the Round

The Circular Economy: New Opportunities Seen in the Round

By Ellen MacArthur, Founder, The Ellen MacArthur Foundation Today’s linear economy – in which resources are extracted, made into products, sold and ultimately thrown away – is faci ...

CNC and Capital MSL to Merge

CNC and Capital MSL to Merge

CNC - Communications and Network Consulting and Capital MSL, two leading international strategic communications consultancies within MSLGROUP, have today announced their intention ...

Citizenship in the Netherlands: Individual Initiatives and Responsibilities

Citizenship in the Netherlands: Individual Initiatives and Responsibilities

By Henjo Guitjens, CEO, MSLGROUP in the Netherlands Dutch Millennials prefer to contribute to society as a citizen through individual initiatives and being individually responsible ...

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP Asia Weekly Digital News Digest – November 17, 2014

MSLGROUP’s Asia Digital News Digest brings to you the latest news and developments from the digital landscape in the region. Read this weekly to stay updated on what’s important an ...

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

#MSLGROUPTURNS5: A Message from CEO Olivier Fleurot

On our fifth anniversary of our founding, Olivier Fleurot talks about our growth, our mission, vision and purpose. He shares our four key values - innovation and entrepreneurship, ...

Human Connections & Personal Influence: Insights from Our Panel

By Kelly Walsh, CSO, MSLGROUP UK Influence. A fascinating concept that brings with it a whole host of beliefs, biases and assumptions. As individuals, if we set out to influence, does that make us arch manipulators or simply human? If we broker influence on behalf of our clients are we working with a natural aspect of human behaviour or practicing the art of spin? On 16th October, MSLGROUP held its first in ...

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[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and women’s empowerment and pioneers and new innovators in business, education, and science and technology. The objective was to inspire participants and discuss with these leaders about how we can contribute to more equitable economies a ...

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Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gaming expert (founder of gamesbrief.com) and speaker on business in the digital age, Nicholas provides strategic and online marketing advice for blue chip companies and start ups, helping them embrace the transformative power of the ...

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The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable business model – now that’s another story. We live in a time of change, where leading brands and businesses are realising the vital role they can play in tackling the major challenges facing humanity. A growing number of these bu ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months. MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and indus ...

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Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is more vital than ever before. From the outset, the forum has been about enabling women from around the world to gather and speak freely on issues of concern to both women and men. It has been about building the business case for diver ...

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10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environment to share findings of an original MSLGROUP research study, which demystify the expectations of today’s New Audience (i.e. Millennials) and to confirm the New Opportunity of Business Citizenship. Alert. We have a real-life mill ...

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What is PR’s Biggest Challenge? Changing Scale

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP David Gallagher, CEO Ketchum Europe, moderated the discussion on What is PR’s biggest challenge? I was part this diverse panel with Radhika Shaporjee, President of IPAN Hill+Knowlton Strategies (India & South-Asia) and Jurgen Gangoly, MD The Skills Group (Austria), at the 2014 ICCO Summit which took place in Delhi, India, Oct 9-10. The un-pan ...

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China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Paving the Way to Sustainable Citizenship, Our Next Frontier

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP I was invited to be part of a panel at the Financial Times/Coca Cola Enterprises (CCE) Summit held yesterday in London, on The Future of Sustainability: Combining Profit and Purpose. Sustainability: Once Convenient, Still Compliant, Now Cornerstone to Value Creation Like the organisers underlined in their communications ahead of the event, which ...

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