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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almost every question at SXSW this year could be answered with one of three technologies – artificial intelligence (AI), bots, and virtual reality (VR). These are the three biggest trends emerging from SXSW and are poised to shape the ...

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Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For brands with a real-world footprint, live engagement is a no-brainer. But for brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they w ...

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SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discussion about The Future of Intelligent Life. Impressions, lessons and what's next! Understand how our experts evaluate the SXSW 2017 and all the trends that have been debated during the largest creativity festival in the world. [di ...

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SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest creativity festival in the world, bring to us "Artificial Intelligence" as one of the main highlights of the day. In addition, you'll also see what's being said about the Future of Work and the use of Neuroscience to create narrative ...

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SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest Festival is one of the most important annual opportunities to see what's new in communications, marketing, technology and advertising. Marcelo Minutti, Head of Innovation and Digital Practices, MSLGROUP Andreoli Carolina Fullen, In ...

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SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" and "Interactivity for Luxury Segments". The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual opportunities to see what's new in communications, marketing, te ...

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SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In addition, they give us an overview on the challenges of communication and the future of journalism. The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual op ...

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SxSW 2017: The Rise of the Bots

By Mark McClennan, SVP, MSLGROUP There are three answers to almost any question at SxSW this year: AI, bots or VR. Frankly, all three answers are interconnected along the same spectrum. Bots have become much more useful over the past year because of advances in machine learning, and machine learning and AI is getting us to the ultimate answer to life the universe and everything. What do PR and communication ...

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Surprises from the First Day of SxSW 2017

By Mark McClennan, SVP, MSLGROUP The first day of SxSW has come to a close, and if I had to sum it up, it was a day of surprises. The great conversations were still there – no surprise there. Only at SxSW can you have great conversations with communications executives at the CIA, Converse, Mall of America, McDonald’s, a law tech startup and investment bankers from Brazil. The surprise was the fragmentation ...

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Responsive & Responsible Leadership: A Media Trainer’s Point Of View

By Melody Kimmel, Senior Vice President and Training Program Lead, MSLGROUP Responsive and responsible leadership requires both sides of the brain. It also means properly understanding and navigating the emotional landscape. As a media and presentations trainer with two decades of experience, the theme of “responsive and responsible leadership” at this year’s World Economic Forum in Davos got me thinking ab ...

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