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Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins undersc ...

Powered by Data: Augmented Influence

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a ...

Marrying People and Data for the Storytelling of the Future

Marrying People and Data for the Storytelling of the Future

By Stephan Beringer, Global Head, Data, Technology and Innovation, Publicis Media The single biggest asset a brand can have is the ability to build and curate strong relationships ...

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

Qorvis MSL Makes Immediate Impact on Health Care Debate Launches “Medicaid is US” Campaign

By Chuck Alston, Senior Vice President, Director of Public Affairs, Qorvis MSL In the United States, there is no more important legislative issue at this moment than health care. N ...

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins underscore our network’s collaboration with agencies across the Publicis Groupe network. Gold Outdoor Lion – Tiger beer: A Global Air-Ink™ Project MSL Hong Kong was among five PR agencies listed for a campaign for Heineken’s Tiger Beer c ...

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MSL’s Success at EMEA SABRE Awards 2017

MSL’s EMEA agencies had great a result at the Holmes EMEA SABRE AWARDS held in London on 23 May, 2017. Congratulations to all our colleagues across the region who contributed to our success. CNC was named EMEA Financial PR Consultancy of the Year and MSL Italia was named Mediterranean Consultancy of the Year.  In their own right, these are both standout recognitions. Our winning campaigns were in the Transp ...

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Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (India) named on the Innovation Lions jury and Rema Vasan, Global Client Leader (U.S.) on the PR Lions jury. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its e ...

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Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our clients at the centre of our work is a testimonial to our success in the EMEA region. In addition to this, we also received four additional Agency of the Year nominations for Africa Consultancy of the Year Eastern Europe Consultanc ...

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Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almost every question at SXSW this year could be answered with one of three technologies – artificial intelligence (AI), bots, and virtual reality (VR). These are the three biggest trends emerging from SXSW and are poised to shape the ...

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Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For brands with a real-world footprint, live engagement is a no-brainer. But for brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they w ...

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SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discussion about The Future of Intelligent Life. Impressions, lessons and what's next! Understand how our experts evaluate the SXSW 2017 and all the trends that have been debated during the largest creativity festival in the world. [di ...

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SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest creativity festival in the world, bring to us "Artificial Intelligence" as one of the main highlights of the day. In addition, you'll also see what's being said about the Future of Work and the use of Neuroscience to create narrative ...

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SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest Festival is one of the most important annual opportunities to see what's new in communications, marketing, technology and advertising. Marcelo Minutti, Head of Innovation and Digital Practices, MSLGROUP Andreoli Carolina Fullen, In ...

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SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" and "Interactivity for Luxury Segments". The South by Southwest Festival is one of the biggest creativity events in the world and also one of the most important annual opportunities to see what's new in communications, marketing, te ...

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