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In.Side.Out: 4 Highlights From Digital Conference Re:Publica

By Lutz Mache, Raphaela Maurer, Lina Müller and Adrian Rosenthal, Germany, MSLGROUP Every May, one of the best digital conferences in Europe takes place in Berlin. Now in it’s seventh year, the re:publica attracts a couple of thousands digeratis every year, who come together to discuss new trends, tools and digital developments – and five colleagues from MSLGROUP in Germany where right in the middle of it t ...

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Digital Disruption & Print Media: What Comes Next?

By Merran Wrigley, head of technology, London, MSLGROUP EMEA I attended a very interesting Media Society event in London last week sponsored by the Financial Times where a panel of media and digital experts discussed Digital Disruption and how the explosion of digital information and citizen journalism have disrupted the traditional print media landscape. The majority of the panel came from a traditional me ...

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#9: Social Live Experiences: Ten Frontiers for the Future of Engagement

Organizations blend technology, community and location to create immersive experiences that blur the boundaries between online and offline. Social live experiences blend technology, community and location to create immersive experiences that blur the boundaries between online and offline.   [caption id="attachment_7836" align="aligncenter" width="500"] Source: pochacco20 on Flickr[/caption] The rise of ...

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Highlights From PRSA’s Research and Measurement Panel

By Janelle Dixon, Senior VP, North America, MSLGROUP Recently, I attended PRSA’s Research and Measurement Panel on April 16th with the enthusiasm of a neophyte. The industry is at a turning point of re-aligning its processes with the changing landscape that technology has stirred up. I want to be involved at this pivotal moment. As a researcher who has worked across the communications spectrum (in advertisi ...

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A Conversation On WeChat in China

How can brands leverage the latest Asian social media mega success WeChat to strengthen business? Recently, we invited clients and industry friends to The Spot Café in Shanghai for a conversation on WeChat. Over 180 communications professionals and marketing executives in the city including Tencent’s WeLife Director (East China) Zhao Yong and 51buy.com's Chief Strategy Officer Max Hong attended the event. [ ...

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HP Social Innovation Relay: People’s Insights

What is the Social Innovation Relay? In 2010, HP and Junior Achievement launched an online collaborative social innovation challenge, the Social Innovation Relay, to mobilize students around the world to become social innovators. The relay invites students between the ages of 15 – 18 from up to 13 countries to think like entrepreneurs and develop concepts that could have a significant positive social impact ...

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6 Reasons To Go To Cannes

At MSLGROUP, we believe that the Cannes Festival of Creativity is an event worth fighting to get to. In its 60th Anniversary Year, we share 6 reasons why you should be there.     ...

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Supercharge Growth with the Right Brand Story

By Merran Wrigley, head of technology, London, MSLGROUP EMEA Last month on a very wet and drizzly morning we got a room full of tech experts, social media gurus and business leaders together for our ‘Supercharge Growth with the Right Brand Story’ event. Here are some of the opinions and trends that came out of the discussion. The conversations focussed on how to develop a communications strategy that delive ...

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Participant Media + TakePart: People’s Insights

What is Participant Media? Founded by former eBay president Jeff Skoll, Participant Media is a production house that uses powerful stories to inspire and energize people to take social action. The company has produced documentaries and films including An Inconvenient Truth, Food Inc., A Place at the Table and Waiting for Superman which tackle meaningful causes including global warming, quality of food and s ...

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Video: John Rossant on the Role of Social Media in Events

This is the latest in our series of quick interviews of our leaders. John Rossant, Executive Chairman, PublicisLive, speaks about the role of social media in thought leadership forums and events. PublicisLive one of the world's most important event management groups and the exclusive provider of production and logistics services to the World Economic Forum and its celebrated Annual Forum in Davos. In additi ...

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