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A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

By Glenn Osaki, President – Asia, MSLGROUP It is not hard to see why the 21st century has been coined the “Asian Century” as the region continues its upward march. Concentrated pop ...

CSR into CSV: The Path to Creating Shared Value

CSR into CSV: The Path to Creating Shared Value

John Bee talks to Jim Peacock about the journey Nestlé went on to become a company focused on creating Shared Value and suggests it’s a concept that could be adopted across many ma ...

An Introduction to the Future of Creativity

An Introduction to the Future of Creativity

By Olivier Fleurot, CEO, MSLGROUP Creativity is a topic that comes up frequently at PR conferences – especially at Cannes. As a lot of PR awards still go to traditional advertising ...

Citizenship in India: Getting Involved – Offline and Online

Citizenship in India: Getting Involved – Offline and Online

By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citiz ...

Asia in “The New Global Context” at Davos

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards glob ...

The Real Beauty of Davos

The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political lea ...

Davos 2015: A Year of Disintegration, or Cooperation?

Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year ...

Asia in “The New Global Context” at Davos

By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards globalization. It has recently attracted more and more high-profile speakers from Asia. Last year, Japanese Prime Minister Abe made global headlines when he highlighted the regional conflict with China as a top global risk. But overal ...

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The Real Beauty of Davos

By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political leaders to gather once a year to talk about the future. The snow-covered Alps, five-star hotels, private jets and the truly extraordinary level of security have all created an aura that once was only accorded to royalty. The view abs ...

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Davos 2015: A Year of Disintegration, or Cooperation?

By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year will either be one of “disintegration and hate”, or one of “solidarity and cooperation”, both of which were on display in Paris in the wake of the recent terror attacks. In many respects, leaders from government, business and the ...

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Bands & Brands: The Face of the Festivalgoer

The music industry is catching its second wind. Though record sales have slumped during the last dozen years, there’s been a sort of festival gold rush during that same period. In 2013, we saw the most new festivals ever, with even more festivals expected to launch in coming years. With artists and their labels embracing brand partnerships and festival appearances, it’s much easier for artists to reach thei ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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Human Connections & Personal Influence: Insights from Our Panel

By Kelly Walsh, CSO, MSLGROUP UK Influence. A fascinating concept that brings with it a whole host of beliefs, biases and assumptions. As individuals, if we set out to influence, does that make us arch manipulators or simply human? If we broker influence on behalf of our clients are we working with a natural aspect of human behaviour or practicing the art of spin? On 16th October, MSLGROUP held its first in ...

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[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and women’s empowerment and pioneers and new innovators in business, education, and science and technology. The objective was to inspire participants and discuss with these leaders about how we can contribute to more equitable economies a ...

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Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gaming expert (founder of gamesbrief.com) and speaker on business in the digital age, Nicholas provides strategic and online marketing advice for blue chip companies and start ups, helping them embrace the transformative power of the ...

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The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable business model – now that’s another story. We live in a time of change, where leading brands and businesses are realising the vital role they can play in tackling the major challenges facing humanity. A growing number of these bu ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months. MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and indus ...

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