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[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and wome ...

Big Thinking Breakfast with Nicholas Lovell

Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gami ...

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

Reputation in the Digital Era: You Can’t Win if You Don’t Fight

By Andrew MacDougall, MSLGROUP UK The reality of the always-on world is that the debates about your business and your brand are happening whether you want them to or not, and they’ ...

The Emergence of New Sustainability Business Models

The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable ...

Active Citizenship for French Millennials is a Social Duty

Active Citizenship for French Millennials is a Social Duty

By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active ...

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

Painkillers to Cure the Content Headache: Six Tips for Content Marketing

By Kinda Jackson, Head of Consumer Digital & Content, MSLGROUP UK MSLGROUP’s recent ‘Curing the Content Headache’ research shed some interesting light on the challenges faced b ...

Sustainability Thinking: Edging Towards a Tipping Point

Sustainability Thinking: Edging Towards a Tipping Point

By Nigel Salter, CEO, Salterbaxter MSLGROUP, EMEA Head of Corporate and Brand Citizenship, MSLGROUP Do these new schools of thought on sustainability provide business with the tool ...

[VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and women’s empowerment and pioneers and new innovators in business, education, and science and technology. The objective was to inspire participants and discuss with these leaders about how we can contribute to more equitable economies a ...

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Big Thinking Breakfast with Nicholas Lovell

By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gaming expert (founder of gamesbrief.com) and speaker on business in the digital age, Nicholas provides strategic and online marketing advice for blue chip companies and start ups, helping them embrace the transformative power of the ...

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The Emergence of New Sustainability Business Models

By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable business model – now that’s another story. We live in a time of change, where leading brands and businesses are realising the vital role they can play in tackling the major challenges facing humanity. A growing number of these bu ...

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IT Security Trade Shows: How to Maximize Conference PR in 2015

By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months. MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and indus ...

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Event: Women’s Forum – 10 Years of Momentum

By Véronique Morali, President, Women’s Forum for the Economy and Society As we prepare to launch the 10th Anniversary of the Women’s Forum Global Meeting today, our mission is more vital than ever before. From the outset, the forum has been about enabling women from around the world to gather and speak freely on issues of concern to both women and men. It has been about building the business case for diver ...

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10 Insights that will Convince You to Embrace Business Citizenship, NOW

By Nidhi Makhija-Chimnani, Director of Research & Insights, MSLGROUP The theme of this year’s ICCO Global Summit was New Markets, New Business, New PR. It was a fitting environment to share findings of an original MSLGROUP research study, which demystify the expectations of today’s New Audience (i.e. Millennials) and to confirm the New Opportunity of Business Citizenship. Alert. We have a real-life mill ...

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What is PR’s Biggest Challenge? Changing Scale

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP David Gallagher, CEO Ketchum Europe, moderated the discussion on What is PR’s biggest challenge? I was part this diverse panel with Radhika Shaporjee, President of IPAN Hill+Knowlton Strategies (India & South-Asia) and Jurgen Gangoly, MD The Skills Group (Austria), at the 2014 ICCO Summit which took place in Delhi, India, Oct 9-10. The un-pan ...

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China: Growth Through Innovation | World Economic Forum Annual Meeting 2014

By Johan Björkstén, Chairman, MSLGROUP China Every year, the World Economic Forum holds a three-day “New Champions” meeting in China, alternating between the two cities of Dalian and Tianjin. Its mix of local and international business people and academics provides a unique setting for reality checks on local developments – allowing, for example, a leading American professor to converse with the founder of ...

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Paving the Way to Sustainable Citizenship, Our Next Frontier

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP I was invited to be part of a panel at the Financial Times/Coca Cola Enterprises (CCE) Summit held yesterday in London, on The Future of Sustainability: Combining Profit and Purpose. Sustainability: Once Convenient, Still Compliant, Now Cornerstone to Value Creation Like the organisers underlined in their communications ahead of the event, which ...

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Winning with Wit: Branded Entertainment and the Age of Viral Humor

MSLGROUP's Panel on Branded Entertainment and the Age of Viral Humor on Oct 28th in Miami Top social humorists and digital leaders from What’s Trending, Cultivated Wit, Fullscreen and Newcastle Brown Ale will next month join MSLGROUP’s global social and digital leader Stephanie Agresta at a panel session to discuss the growing use of humor in brand content strategies today. “Winning with Wit: Branded Entert ...

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