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Finnish Centre Party Likely to Form a Conservative Government

Finnish Centre Party Likely to Form a Conservative Government

By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Par ...

A Renewable Energy Paradigm | India PAR April 2015

A Renewable Energy Paradigm | India PAR April 2015

By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The diffe ...

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the I ...

Intimacy of Insights | The Future of Creativity

Intimacy of Insights | The Future of Creativity

By Dominic Payling, Director, Head of Planning & Insight, MSLGROUP UK I once had a boss who used to lean forwards, over his third pint and, glancing left and right, and then ov ...

Mobiles – Taking Wearable Tech to New Heights

Mobiles – Taking Wearable Tech to New Heights

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP 40 years ago, when Martin Cooper, the inventor of mobile ph ...

PR in India Needs to Be Integrated with the Marketing DNA

PR in India Needs to Be Integrated with the Marketing DNA

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India While PR is adopting a fresh approach, it still has a long way to go before it can become part of the marketing DNA. ...

Energy Policy Will Be a Critical Priority For New EU Leadership

Energy Policy Will Be a Critical Priority For New EU Leadership

By Romain Seignovert, MSLGROUP, Brussels Energy policy emerges as one of the most critical priorities for the new EU leadership and is gaining political relevance. Two Commissioner ...

Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining "mobile-first" consumer has emerged along with new social platforms that ...

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Mobiles – Taking Wearable Tech to New Heights

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP 40 years ago, when Martin Cooper, the inventor of mobile phones, stood in midtown Manhattan and made the very first call on a mobile phone – could he have envisioned a future where mobile phones become as indispensable as they have today? Maybe he did. And maybe – in all probability – he ...

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Canadian Millennials and Business Citizenship

By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication & Reputation Management” practice in Montreal, Pascal Beucler and I had the opportunity to deliver a presentation at RDV Marketing, organized by Infopresse, on March 25. During this annual conference, we presented the results of t ...

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SxSW 2015 Conversation Recap with Quid | #MSLSxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics ...

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SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and vision for the role of content and comments at SxSW 2015. While there was much agreement, there was also a good deal of disagreement, and that makes for some interesting discussion. Without further ado, some of the distilled comme ...

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The Top 5 Activations and Trends at SxSW 2015 | #MSLSxSW

By Romain Vezirian, Senior Digital Account Supervisor, MSLGROUP SXSW Interactive 2015 is now a thing of the past. So what happened, exactly? If you were there, it was easy to get lost among the hundreds of conferences and events happening every hour of the day. If you were following from far away, it was just as easy to get lost reading the thousands of tweets being shared from the conference. Now that the ...

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The Most ‘talked-about’ Apps at SXSW 2015

By Adrian Rosenthal, Head of Digital & Social Media, MSLGROUP in Germany Every year, the digital flock at SXSW is looking for the new killer app which will change the way we communicate and live and which will spread via ATX to the rest of the world. Twitter was pretty much launched at SXSW in 2007 and went viral from there – today it’s worth billions of dollars. Then, back in 2009, Foursquare was the t ...

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Artificial Intelligence Permeates the Conversations at SxSW

By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP The conversation about artificial intelligence was an interesting theme at SxSW 2015. Artificial intelligence-related topics permeated the conversations on and offline and were both positive and negative. The negative conversations became so extreme that there were even protests against it at one point. SXSW is the place where the intersectio ...

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#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research Projects Agency (DARPA) and Duke’s Dr. Murali Doraiswamy on advances in neurotechnology. Dr. Ling talked about the incredible advances in prosthetics. In just seven years they went from prototype to FDA approval of a modular pros ...

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SXSW Session notes: UX Choreography – UX Lessons from a Disney legend

By Mike Standish, Senior Creative Director, Digital and Content at MSLGROUP PBJS It’s not obvious that hand-drawn animation informs a modern discipline like user-experience design, but this session that brought together an experience designer and legendary Disney animator showed how the two are related. Glen Keane worked at the Walt Disney Company for nearly 40 years. His resume is a list of classic films. ...

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