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Role of Millennials and their Impact on Reputation Management

Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India ...

Navigating a Changing Energy Landscape

Navigating a Changing Energy Landscape

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid ...

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

MSLGROUP’s New C2C Platform Gives Influence Integrated Powers

By Guillaume Herbette, Global CEO, MSLGROUP PR is extremely powerful, delivering priceless earned advocacy and influence in the form of news articles, reviews and influencer commen ...

The All-Natural, High Tech Future of Food

The All-Natural, High Tech Future of Food

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The present paradox is that food consumers are reverting to the simplicity and trustwo ...

Brexit at Work Barometer – Inaugural Findings by CNC

Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opi ...

Looking Forward: Dining on Driverless Cars

Looking Forward: Dining on Driverless Cars

Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle Driverless (or autonomous) cars have been a subject of fascination, but there is so far l ...

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth cen ...

Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India, which took place last week (September 23rd to 25th, 2016) had a crystal clear focus: “Reputation is Everything”. A lot of colleagues from the PR world had attended the event and they shared interesting points of views and perspe ...

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EXPO Milan: Evaluation of its Success & Forecast of its Legacy

By Elena Zaco, Senior Account Executive, MSLGROUP Italy The idea of an international community that discusses global issues is an old one, one that dates back to the eighteenth century. Throughout centuries this approach has never stopped influencing collective thinking, society, arts, education, international relationships, and so on. 2015 experienced one of these big global events, and its final judgment ...

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Stevie Awards Recognizes MSLGROUP as the Most-Honored #PR AOY

MSLGROUP has been recognized by the Stevie ® Awards with a Grand Stevie ® as the Most-Honored Public Relations Agency of the Year in the the International Business Awards, the world’s premier business awards competition. MSLGROUP won 31 awards, including 8 gold awards, 14 silver awards and 9 bronze awards across two categories – Communications/PR and Marketing. MSLGROUP surpassed all other public relations ...

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Great Ideas That Cut Through the Clutter

By Kelly Bennett, Founder and Managing Director, One Plus One Communications The votes have been cast, the PR Grand Prix has been awarded and many of the 21 global PR jury members, (including myself) have just left the amazing spectacle that is the Cannes Lions Festival of Creativity. Following a week of pre-judging in our home countries, and several more days of rigorous discussion whilst in the South of F ...

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Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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MSLGROUP Asia Wins Big at 2016 Asia Pacific Stevie Awards

Good news to kick off the award winning season, we are thrilled to announce that our Asia team has won 10 awards at the 2016 Asia Pacific Stevie Awards including a Gold, a Silver and 8 Bronze, securing 100% win rate and 60% of the awards from marketing categories, which fully demonstrate our integrated and efficient communication capabilities. Congratulations to all the winning teams! View the complete list ...

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[EVENT] MSLGROUP UK’s ‘Shaping Reputations’

Without the right reputation businesses and brands can’t succeed. And yet too often the word reputation is misunderstood, being seen as remote, negative and unmanageable, particularly in the world of marketing and consumer brands. This event provides new research, insights, peer views and practical advice to help you understand why and how you can build and protect your reputation more effectively, whether ...

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Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

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59th Political Salon in MSLGROUP Germany

On 15 March, MSLGROUP Germany hosted the 59th Political Salon with Michael Müller (SPD), the Governing Mayor of Berlin. Together with around 70 guests he discussed the results of the recent federal state elections in Baden-Wuerttemberg, Saxony-Anhalt and Rhineland-Palatinate. At the same time, he shared his views on the upcoming elections for the Berlin House of Representatives in September this year. In ad ...

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DubaiLynx 2016: Creativity at its best, in the Golden Age of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, President of the PR Jury, and juror for the Integrated Jury and the Grand Prix for Good Jury, DubaiLynx Festival The Dubai Lynx International Festival of Creativity – the MENA's annual must-attend event for the creative communications industry, organized by Cannes Lions – took place last week and happened to be very successful, on its 10th Anniv ...

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