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Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Measurement is Your Best Ally

Measurement is Your Best Ally

By Allan Dib, SVP, Planning and Analytics, North America, MSLGROUP I have always been fascinated by the look on people’s faces when I mention a measurement plan in a communications ...

Creativity will Amplify

Creativity will Amplify

By Al Baird, Creative Director, MSLGROUP UK It’s official, audiences have a lower attention span than a goldfish, according to Edward Boches and the Statistic Brain ‘In 2000, the a ...

Creative Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR Lions in 2014, Renee Wilson says: ‘Last year was a real moment in time at the Cannes Lions International Festival of Creativity as it was clear there was a blurring of the lines as to what was PR versus advertising versus digital. ...

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MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl won Gold in both categories in which it was short listed (Brand Voice and Integrated Marketing Led by PR), and the overall Grand Prix in the PR Lions. This marks only the second time a PR agency has won the PR Lions Grand Prix, an ...

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Market Disruption | Inside the Driving Forces of Disruptive Innovation

By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has been repeatedly disrupted over the last few decades: the decline of hard copy sales was then succeeded by more people accessing music via streaming. Apple, having played a key part in changing our music consumption habits, is now ...

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Building a House of Disruptive Innovation | #CannesDisrupt

By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovation, is leading to thrilling, seismic shifts across the world’s industries and markets. At the same time, it’s sending shivers down the spines of slow-adapting players who cling to models from a by-gone era and live in paralysing fe ...

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Six Trends that are Driving the Change | #SB15sd

By Nidhi Makhija-Chimnani, Director- Research and Insights, MSLGROUP “Tell me something positive,” a friend urged after an hour of discussing the world’s many problems. It was easy for me to oblige, after having spent four days at Sustainable Brands 2015 learning what some of the mightiest brands and the smartest minds are up to. From numerous sessions and conversations, six trends emerged that point to a p ...

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Humanizing Climate Change

By Kristina Joss, Senior Sustainability Consultant, Salterbaxter MSLGROUP Earlier this week at the Sustainable Brands Conference in San Diego, I moderated a panel discussion called, “Humanizing Climate Change: How Brands are Creating Social Relevancy for Sustainable Change.” In humanizing climate change, we are transitioning to a more emotive approach that is better at inspiring advocates, particularly amon ...

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It’s Our Chance for Change

By Nigel Salter, CEO, Salterbaxter MSLGROUP, London, UK In December the world’s attention will be focused on Paris as the UN seeks an ambitious commitment to tackle global climate change at COP21. Over 40,000 participants in total will take part in the talks, making it one of the largest climate conferences ever organized. The stakes are high: the aim is to reach, for the first time, a universal, legally bi ...

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Six Wins for MSLGROUP at PRWeek Global Awards

By Trudi Harris, Chief Communications Officer, MSLGROUP Last night saw the Global PR Week awards show take place in London on 28 April, 2015. As you have perhaps by now noticed on Twitter, MSLGROUP swept the board with five wins for our client's ground breaking #LikeAGirl campaign, including Global Campaign of the Year, and a win for our PayPal work in Employee Communications. Hearty congratulations to our ...

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Why Brands Need To Take a Serious Look at Mobile & Trends from Asia

By Alice Hu, Deputy Asia Digital Lead, MSLGROUP Asia's Mobile Messengers Show the Next Stage of Digital Transformation In China and the rest of Asia, many users are accessing the Internet for the first time through their mobile devices, making the region one of the most mobile-first regions of the world. Because of this, a new defining "mobile-first" consumer has emerged along with new social platforms that ...

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Mobiles – Taking Wearable Tech to New Heights

By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant - Research and Insights, MSLGROUP 40 years ago, when Martin Cooper, the inventor of mobile phones, stood in midtown Manhattan and made the very first call on a mobile phone – could he have envisioned a future where mobile phones become as indispensable as they have today? Maybe he did. And maybe – in all probability – he ...

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