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How MSLGROUP Set-up a Platform for Knowledge Sharing

How MSLGROUP Set-up a Platform for Knowledge Sharing

An interview with MSLGROUP's Anthony Poncier, Social Business and Digital Transformation Director EMEA and Sarika Waje, Associate Director, Global Knowledge Management by Collabora ...

Food & Beverage: 2017’s Top Conversation Starter

Food & Beverage: 2017’s Top Conversation Starter

After a year of discord and division over the politics of governance, consumers in 2017 will turn to something we can all agree on. Food and drink will bring us together with a gre ...

Top Ten Thought Leadership of 2016

Top Ten Thought Leadership of 2016

2016 was significant for MSLGROUP’s from a content creation and thought leadership point of view – we launched our influence-to-impact performance platform Conversation2Commerce an ...

Top Ten Blog Posts of 2016

Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also ...

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Earned Content Goes Omnichannel: Turning Conversation into Commerce

Introducing the Conversation2Commerce Platform In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publ ...

Crisis and Social Media: How to Avoid Fuelling the Flame

Crisis and Social Media: How to Avoid Fuelling the Flame

By Alessandro Chiarmasso, Practice Leader Corporate, MSL Italia The right assessment of the situation, message and messenger is key to managing, and not unduly suffering from, a si ...

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, ...

Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, I enjoyed again with this millésime reviewing la crème de la crème of the best projects in Europe: lots of great ideas here, solidly grounded into accurate insights and foresights, creatively executed and delivering on tangible re ...

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61st Political Salon by MSLGROUP Germany

On 1 December, MSLGROUP Germany hosted the 61st Political Salon with Thomas Oppermann, head of the parliamentary group of the SPD in the German Bundestag since 2013. The central topic of the evening was social-democratic politics in times of global crises and political change. [caption id="attachment_19016" align="aligncenter" width="600"] MSLGROUP Germany's political salon on 01.12.16 with Thomas Oppermann ...

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Re-positioning the Golden Drum Festival – Inspired to Inspire

The 23rd edition of the Golden Drum Festival, one of the most prestigious events in the creative industry, has come to an end. In a QnA with brief.pl, Sebastian Hejnowski, CEO of MSLGROUP CEE discusses MSLGROUP's role in organizing this year’s Golden Drum festival as the event's strategic partner and the jury's views, which constituted of experts from MSLGROUP. Q. What was MSLGROUP's role in organizing the ...

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PRovoke16: Earned Beats Paid In Moving From Influence To Sales

When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more. MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGROUP during a session on “The Brand New Influence: Innovations in Consumer Engagement.” Guill ...

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MSLGROUP India Partners World Economic Forum at the India Economic Summit 2016

By Apurva Mishra, Account Manager, MSLGROUP India With a strong demographic dividend, a growing entrepreneurial ecosystem and a large domestic market, the time is right for India’s economy to soar. At this critical juncture for India, the 2016 India Economic Summit (IES2016), held in partnership with the Confederation of Indian Industry (CII), provided the platform to engage the global multi-stakeholder com ...

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Talent, Inspiration & Innovation: A Look at ICCO 2016

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ‘Talent, Inspiration and Innovation – Creating the Consultancy of the Future’: this was the 2016 theme for the ICCO Global PR Summit, held in the historic city of Oxford this year. Two power-packed days of keynotes, panel discussions and networking later, I must admit I was a little overwhelmed by the sea of new ideas and insights I came back with ...

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Brand Culture in the Conversation Age

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Juror, Cannes Lions 2016 Entertainment Jury The ICCO Global Summit which took place in Oxford, UK, last week offered two days of great conversations with colleagues coming from all over the world. I was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals, based on my experi ...

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Insights from PRAXIS 2016: Reputation is Everything

By Melanie Joe, Consultant - Research and Insights, MSLGROUP As clockwork, the PR scene in India saw a surge in activity late September, as The PRomise Foundation held the 5th edition of its annual PR summit, PRAXIS. And as tradition, PRAXIS was held at yet another stunning destination, this time the picturesque Aamby Valley, a pleasant drive from India’s commercial hub, Mumbai. Communications practitioners ...

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Role of Millennials and their Impact on Reputation Management

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The Public Relations and Corporate Communications India Summit (PRAXIS 2016) in the beautiful Aamby Valley City, India, which took place last week (September 23rd to 25th, 2016) had a crystal clear focus: “Reputation is Everything”. A lot of colleagues from the PR world had attended the event and they shared interesting points of views and perspe ...

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