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Business Citizenship – A New Social Contract with Millennials

On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are “game changers” in their expecta ...

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Women’s Forum: Building the Business Case for Diversity

By Véronique Morali, President, Women’s Forum for the Economy and Society Back in 2005, at the first Women’s Forum Global Meeting in Deauville, France, one of our speakers got a big laugh by daring to suggest a woman might some day become mayor of Paris. A decade later, a woman is mayor of Paris, and the Women’s Forum for the Economy and Society has become the world’s leading platform for women and men of i ...

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Importance Of Brand And Story In The Travel Business

By Christian Cull, MD Corporate Affairs, MSLGROUP London As a member of the panel at The Chartered Institute of Marketing Travel Industry Group (CIMTIG)'s latest event, hosted at The Guardian offices, I was reminded of how inclusive a market sector travel can be - all inclusive in some instances, of course [travel industry joke there, of sorts]. For instance, fellow panellist David Thomas at Virgin Holidays ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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Lessons from Cannes: Part Deux

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York A clear take away from this year Cannes Lions International Festival of Creativity was the profound impact that technology is having on creativity. For those who made the journey to Palais des Festivals and the Boulevard de la Croisette came to learn about new te ...

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How P&G’s ‘Be Strong and Shine’ Campaign Delivers Societal Relevance

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP I don't work on P&G business anymore but during my second visit to the Cannes International Festival of Creativity, P&G’s Brand Building Officer, Marc Pritchard was a ‘must see’ as always and he did not disappoint! What I have always loved about Pritchard is he has an inherently keen eye for purpose and marketin ...

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Stay the Course – Thoughts from the PR Jury

It’s been a week since the Cannes PR Awards ceremony for 2014 took place. The night was filled with excitement and triumph for some, and puzzlement for others. Questions ranged from ‘why didn’t we win?’ to “why didn’t more PR firms win?” to “what does this mean for the PR industry?” My response to all of this is “relax and stay the course.” Let’s not fall into the behavior of self-doubt. No need to navel ga ...

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Report From China Entrepreneurs Club’s ‘Green Companies Summit’

By Johan Björkstén, Chairman and Daisy Zhu, MD, MSLGROUP China The annual Summit of Green Companies hosted by the China Entrepreneurs Club, held every year in a provincial capital (this time in Nanning, Guangxi) is a great complement to the more internationally focused WEF sessions in Dalian and Tianjin, and the politically dominated Bo’ao Forum. Where is China Heading? The upbeat atmosphere of this year’s ...

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Six Trends At #CannesLions and The Creative Picks Compendium

By Victoria Biggs, Managing Director, Consumer Group, MSLGROUP in London; and David Weinstock, Executive Creative Director of MSLGROUP in New York 2014 was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event is aptly named with creativity being at the center of the conversation. It historically is a showcase of global advertising creativity, but in recent years has ...

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In The Holmes Report – Stephanie Agresta on The Cannes Factor

Stephanie Agresta, our global social media and digital practice director, recently wrote about how Cannes Lions will drive the next paradigm shift in the communications industry and key steps that agencies will need to take to grab a greater share of the wins at the event next year. This article was published in The Holmes Report. In it, she says Next year at Cannes, the PR industry may find itself in the t ...

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