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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Why The Gap Between Business & Society Needs to be Closed

By Nigel Salter, CEO, Salterbaxter MSLGROUP The role of business in society and the need for it to step up is more important than ever. Yet, right now, the voice of business, our institutions and what many see as the liberal elite is struggling to be heard. Political upheaval and election results like Brexit and the Trump election; increasing demands for transparency and disclosure; the kick in the teeth to ...

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Top Ten Blog Posts of 2016

In 2016 our experts highlighted the importance of digital collaboration and its importance in boosting employee engagement and how to gain employee buy-in to a new culture. We also explored the importance of ‘value’ in the business of PR - a theme that needs to be hammered home with every communications professional and every business. Our experts assessed the success of our employee mentoring program GROW ...

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European Excellence Awards 2016: Demonstrating the Change & Transformation of PR Industry

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP A happy Juror for the eighth year in a row at the European Excellence Awards in Berlin, held on December 7th and 8th, I enjoyed again with this millésime reviewing la crème de la crème of the best projects in Europe: lots of great ideas here, solidly grounded into accurate insights and foresights, creatively executed and delivering on tangible re ...

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61st Political Salon by MSLGROUP Germany

On 1 December, MSLGROUP Germany hosted the 61st Political Salon with Thomas Oppermann, head of the parliamentary group of the SPD in the German Bundestag since 2013. The central topic of the evening was social-democratic politics in times of global crises and political change. [caption id="attachment_19016" align="aligncenter" width="600"] MSLGROUP Germany's political salon on 01.12.16 with Thomas Oppermann ...

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Re-positioning the Golden Drum Festival – Inspired to Inspire

The 23rd edition of the Golden Drum Festival, one of the most prestigious events in the creative industry, has come to an end. In a QnA with brief.pl, Sebastian Hejnowski, CEO of MSLGROUP CEE discusses MSLGROUP's role in organizing this year’s Golden Drum festival as the event's strategic partner and the jury's views, which constituted of experts from MSLGROUP. Q. What was MSLGROUP's role in organizing the ...

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PRovoke16: Earned Beats Paid In Moving From Influence To Sales

When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more. MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGROUP during a session on “The Brand New Influence: Innovations in Consumer Engagement.” Guill ...

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MSLGROUP India Partners World Economic Forum at the India Economic Summit 2016

By Apurva Mishra, Account Manager, MSLGROUP India With a strong demographic dividend, a growing entrepreneurial ecosystem and a large domestic market, the time is right for India’s economy to soar. At this critical juncture for India, the 2016 India Economic Summit (IES2016), held in partnership with the Confederation of Indian Industry (CII), provided the platform to engage the global multi-stakeholder com ...

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Talent, Inspiration & Innovation: A Look at ICCO 2016

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ‘Talent, Inspiration and Innovation – Creating the Consultancy of the Future’: this was the 2016 theme for the ICCO Global PR Summit, held in the historic city of Oxford this year. Two power-packed days of keynotes, panel discussions and networking later, I must admit I was a little overwhelmed by the sea of new ideas and insights I came back with ...

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Brand Culture in the Conversation Age

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Juror, Cannes Lions 2016 Entertainment Jury The ICCO Global Summit which took place in Oxford, UK, last week offered two days of great conversations with colleagues coming from all over the world. I was invited to discuss why Branded Content and Entertainment are a new boundary, and a sweet spot to hit for PR professionals, based on my experi ...

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Insights from PRAXIS 2016: Reputation is Everything

By Melanie Joe, Consultant - Research and Insights, MSLGROUP As clockwork, the PR scene in India saw a surge in activity late September, as The PRomise Foundation held the 5th edition of its annual PR summit, PRAXIS. And as tradition, PRAXIS was held at yet another stunning destination, this time the picturesque Aamby Valley, a pleasant drive from India’s commercial hub, Mumbai. Communications practitioners ...

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