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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

The Blogger in the Basement Part 2

This is the second in a three-part series on the changing relationship between PR people and journalists in the social media age.  If you read the first post and clicked to read this, thanks. :) If not, we were talking about the impact of speed on this once tightly controlled relationship. Speed brings us to: Hierarchy, another major factor in the PR-Journalist relationship. The old hierarchy went like this ...

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The Blogger in the Basement: How Social Media Is Transforming the PR Person-Journalist Relationship

[caption id="attachment_492" align="aligncenter" width="225" caption="Parisian marketers gather to discuss how social media has transformed the relationship between PR people and journalists. Prof. Waddick Doyle, standing, moderated the IABC panel. "][/caption] The French chapter of the International Association of Communicators, in partnership with the American University of Paris, last week held a panel d ...

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Walking in the Shoes of a 20-Year-Old

[caption id="attachment_414" align="aligncenter" width="300" caption="Circa 1789. The conquerors of La Bastille during the French Revolution. Today, French students use Facebook to plan prostest marches to La Bastille against retirement reform."][/caption] MSLGROUP Chief Strategy Officer Pascal Beucler might be "a seasoned professional" but thinks like he is 20. Pascal recently spoke at the 11th Croation Pu ...

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Paid Content: Can Publishers Pull It Off?

Consulting firm Booz & Company has some terrific thought leadership on media and marketing that we would like to share. The editors of MSLGROUP’s blog have gotten to know the Booz team through the company’s partnership with the Monaco Media Forum, organized by PublicisLive (part of MSLGROUP). As the official knowledge partner of the Monaco Media Forum, Booz & Company produced a microsite with papers ...

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Digital Branding, What Is It and What Do You Need to Do about It?

Gap changed its logo—and then changed it back—after public outcry. Nestlé, maker of Kit Kat, will stop using products widely believed to be associated with deforestation after a Greenpeace campaign. The "Smell like a Man, Man” campaign by Old Spice, a 70-year-old brand losing market share, became part of the cultural conversation. Procter & Gamble can’t keep the product in stock. What do these brands have i ...

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A Media Event for the Conversation Age

As the world’s third-largest communications and engagement network, MSLGROUP has a unique perspective on the conversation age.  Several of our agencies have events expertise—PublicisLive, Emotion, PBJS, Publicis Meeting and Publicis Events—and they know better than anyone the impact that important gatherings can have on industries, markets and the people who buy goods and services. Of particular relevance t ...

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