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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Three Ways The Food Industry Can Thrive In The Fourth Industrial Revolution

By Steve Bryant, Managing Director, MSLGROUP, Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the historically stable food and beverage business. Big food companies that one once appeared on a steady march toward industry domination are starting to look like slow-moving dinosaurs. Now, innovative upstarts are winning through rapid innovation that benefits from eager ...

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Davos 2016: Reclaiming The Service Profit Chain For A Post-Revolutionary Marketplace

By Ron Guirguis, CEO, U.S., MSLGROUP Revolutions – even industrial ones – are disruptive by definition and sometimes even destructive. As the World Economic Forum meeting in Davos comes to an end, we can reflect on the implication of the Fourth Industrial Revolution on our industry, our clients and how we work together. At MSLGROUP, this has been a major topic of conversation as we go through our own revolu ...

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How Innovation Will Affect Earned Media

By Erin Lanuti, SVP. Cross Channel Strategy and Paid Media, MSLGROUP Media relations has always been one of the most trusted forms of communication. People around the world trust earned media to deliver fair, unbiased coverage about world and local events, business, lifestyle, sports, fashion and many other important topics. The Fourth Industrial Revolution has caused a seismic shift in the definition and p ...

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Breaking Through The Empathy Barrier

By Narendra Nag, Regional Director, Integrated Planning & Digital, MSLGROUP Asia A great story makes an audience empathize with the protagonist, makes them feel what the hero is feeling, makes them suffer and makes them cry, and ideally leaves them elevated. You walk out of a great movie wanting to be the smooth-talking, gun-toting James Bond, or the witty, whip-bearing Indiana Jones, or the swashbuckli ...

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The Fourth Industrial Revolution In Latin America: David vs. Goliath

By Paulo Andreoli, Chairman MSLGROUP Latin America and President MSLGROUP In order for a Fourth Industrial Revolution to be successful in Latin America, governments, companies, workers, universities and society will have to work together. Wendell Lira was an unknown Brazilian footballer until January 11, when he won the FIFA Puskas Award for the best goal of 2015. He plays for a second division team and is ...

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Creating & Sharing Value for All: Inclusive Growth Amid the 4th Industrial Revolution

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP In his new book, The Fourth Industrial Revolution, Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, calls for leaders and citizens to “together shape a future that works for all by putting people first, empowering them and constantly reminding ourselves that all of these new technologies are first and foremost t ...

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Is Asia Ready For The Fourth Industrial Revolution?

By Glenn Osaki, President, MSLGROUP Asia The Fourth Industrial Revolution’s most distinctive characteristics are speed, scale and impact. Klaus Schwab, Founder and Executive Chairman of the World Economic Forum (WEF), believes the world is unprepared for the fourth Industrial Revolution, “which will come over us like a tsunami.” According to WEF’s recent study “Future of Jobs”, the revolution is said to tri ...

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Publicis Groupe’s Start-Up Program Is What The Fourth Industrial Revolution Is All About

By Guillaume Herbette, CEO, MSLGROUP Never in the history of the world will so many new technologies become available in a short period to companies, brands and the agencies that counsel them. The term “Fourth Industrial Revolution” was coined by Klaus Schwab, the founder of the World Economic Forum, as the title of his new book that many business leaders have no doubt read in preparation for Davos. It is a ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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