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Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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COP21 & the Paris Agreement: Attracting & Inspiring the Change Makers

By Josh Bayly, Consultant, Salterbaxter MSLGROUP The Paris Agreement, announced earlier this month following the COP21 conference, makes the imperative on business to limit climate change impact more real than ever. Globalised corporations work across national legal and regulatory regimes, but the Agreement is truly global and will necessitate radical changes across entire industries. If businesses are to c ...

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European Excellence Awards 2015: ‘People Relations’ at its Best

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP & Juror at the European Excellence Awards The 2015 Millésime of the European Excellence Awards, which were delivered two weeks ago in Stockholm, Sweden, is an excellent one. Amongst the many submissions that were awarded by our jury, I have selected a few projects which, in my view, reach a high level of strategic and creative thinking: yes, ...

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Climate Action & Millennials: Building Trust with their Hearts & Wallets

By Luna Atamian, Senior Account executive, Corporate Brand & Citizenship, MSLGROUP It is without a doubt that nowadays companies are intensely focused on Millennials’ mindshare and buying power. Companies spend endless hours trying to understand what Millennials want, what they think about, what they buy etc. WHY? Because there are eighty million millennials in America alone, representing about a fourth ...

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So, could COP21 give Change a Chance & #MakeItWork?

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP December 12, in Paris, 190 countries agreed on the most ambitious climate change agreement ever, with a long term, sustainable framework for limiting our global greenhouse gas emissions. The Paris Agreement is the first to commit all countries to cut carbon emissions. What’s new is that, this time and for the first time in history, all countries ...

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Ten Takeaways on How Millennials feel About Climate Change

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP On December 5th, MSLGROUP hosted the event Chance for Change at Sciences Po in Paris, to give young people a voice on climate change. In photos, videos and tweets, here are ten takeaways from the first panel: The Millennial perspective on climate action and COP21 in which I participated as a speaker, a panelist and a Millennial. This generation ...

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Make it Work: A Film About Climate Change Negotiations

A unique film has been made about the climate change negotiations at the COP21 in Paris, the film was screened at our Chance for Change event on 5 Dec, 2015. Sponsored by MSLGROUP, this film is the culmination of the Make it Work worldwide initiative. About the film The COP21: Make it Work project, led by SciencesPo, brought together 200 students from around the world in May to take part in a public simulat ...

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The Voices of Millennials in the Climate Change Conversation: Why They Matter

By Guillaume Herbette, CEO, MSLGROUP On this coming Saturday morning, MSLGROUP will bring together Millennial leaders with business leaders in Paris to discuss the special role the Millennial generation will have in creating true and sustaining change around climate. As the COP21 negotiations occur across town, we will meet at Sciences Po, the Paris Institute of Political Studies. It is so fitting that we w ...

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Opportunity to Hear What Millennials Have to Say About Climate Change

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP As world leaders are convening at the United Nations climate change conference (COP21) in Paris to negotiate an agreement on climate, MSLGROUP will host an event at the Paris Institute of Political Studies (Sciences Po) on Saturday, December 5, to put the spotlight on Millennial change-makers who will inherit much of the responsibility for transf ...

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