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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

COP21 & the Paris Agreement: Attracting & Inspiring the Change Makers

By Josh Bayly, Consultant, Salterbaxter MSLGROUP The Paris Agreement, announced earlier this month following the COP21 conference, makes the imperative on business to limit climate change impact more real than ever. Globalised corporations work across national legal and regulatory regimes, but the Agreement is truly global and will necessitate radical changes across entire industries. If businesses are to c ...

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European Excellence Awards 2015: ‘People Relations’ at its Best

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP & Juror at the European Excellence Awards The 2015 Millésime of the European Excellence Awards, which were delivered two weeks ago in Stockholm, Sweden, is an excellent one. Amongst the many submissions that were awarded by our jury, I have selected a few projects which, in my view, reach a high level of strategic and creative thinking: yes, ...

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Climate Action & Millennials: Building Trust with their Hearts & Wallets

By Luna Atamian, Senior Account executive, Corporate Brand & Citizenship, MSLGROUP It is without a doubt that nowadays companies are intensely focused on Millennials’ mindshare and buying power. Companies spend endless hours trying to understand what Millennials want, what they think about, what they buy etc. WHY? Because there are eighty million millennials in America alone, representing about a fourth ...

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So, could COP21 give Change a Chance & #MakeItWork?

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP December 12, in Paris, 190 countries agreed on the most ambitious climate change agreement ever, with a long term, sustainable framework for limiting our global greenhouse gas emissions. The Paris Agreement is the first to commit all countries to cut carbon emissions. What’s new is that, this time and for the first time in history, all countries ...

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Ten Takeaways on How Millennials feel About Climate Change

By Nidhi Chimnani, Director, Research & Insights, MSLGROUP On December 5th, MSLGROUP hosted the event Chance for Change at Sciences Po in Paris, to give young people a voice on climate change. In photos, videos and tweets, here are ten takeaways from the first panel: The Millennial perspective on climate action and COP21 in which I participated as a speaker, a panelist and a Millennial. This generation ...

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Make it Work: A Film About Climate Change Negotiations

A unique film has been made about the climate change negotiations at the COP21 in Paris, the film was screened at our Chance for Change event on 5 Dec, 2015. Sponsored by MSLGROUP, this film is the culmination of the Make it Work worldwide initiative. About the film The COP21: Make it Work project, led by SciencesPo, brought together 200 students from around the world in May to take part in a public simulat ...

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The Voices of Millennials in the Climate Change Conversation: Why They Matter

By Guillaume Herbette, CEO, MSLGROUP On this coming Saturday morning, MSLGROUP will bring together Millennial leaders with business leaders in Paris to discuss the special role the Millennial generation will have in creating true and sustaining change around climate. As the COP21 negotiations occur across town, we will meet at Sciences Po, the Paris Institute of Political Studies. It is so fitting that we w ...

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Opportunity to Hear What Millennials Have to Say About Climate Change

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP As world leaders are convening at the United Nations climate change conference (COP21) in Paris to negotiate an agreement on climate, MSLGROUP will host an event at the Paris Institute of Political Studies (Sciences Po) on Saturday, December 5, to put the spotlight on Millennial change-makers who will inherit much of the responsibility for transf ...

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How Millennials Can Lead the Response to Climate Change

The COP21 conference in Paris will see the world’s heads of government meet with the goal of setting state-level emissions targets that can limit global warming to just 2 degrees. Achieving a reduction on this scale will require a transformation in how the world consumes, works and innovates. In reaching this goal, the commitment, inventiveness and adaptability of the Millennial generation will be key. They ...

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Always #LikeAGirl Caps Year with Another Global Top Award

Nothing Short of ‘Badass’ At the Global PR Summit which concluded in Miami on 28th October, the Holmes Report Team showcased the top 40 PR campaigns from the 2015 SABRE Award competitions around the world in reverse ranked order. These were the 40 absolute-best-work from over 5,000 entries in the past year. They paused after finishing the top 37. Only three campaigns had not yet made their way into the spot ...

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