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Infographic: Social Employee Advocacy

Infographic: Social Employee Advocacy

Your organisation's most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal socia ...

Google Inbox: An Alternate Way to Access Gmail

Google Inbox: An Alternate Way to Access Gmail

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people ch ...

Critical Factors Driving Investor Decision Making

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors mak ...

Net Positive: The Next Frontier of Sustainability Leadership

Net Positive: The Next Frontier of Sustainability Leadership

By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – ...

Citizenship in Brazil: Being Involved

Citizenship in Brazil: Being Involved

Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get ...

Brazilian Category Leader Pomarola debuts on YouTube

Brazilian Category Leader Pomarola debuts on YouTube

The leader in the Brazilian tomato sauce category, Pomarola from food giant Cargill, has launched a brand channel on YouTube www.pomarola.com.br, a project that now sits at the hea ...

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

Santander Bank’s Black Belt Friday | Disrupt or be Disrupted

By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Increasingly, Black Friday is becoming known as much for its long lines, violent brawls and occasional stamped ...

Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors make investment decisions about which companies to invest in, which companies to continue to hold and which companies to liquidate from a portfolio. In this study, we have drawn a distinction between financial and non-financial facto ...

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Introducing MSLGROUP’s Institutional Investor Insight Report

By Roland Klein, financial practice leader, MSLGROUP, and partner, CNC Communications Global capital markets overtook bank lending as the leading source of long term finance in 2009 as the fall-out from the 2008 financial crisis lowered risk appetite within banks considerably. The effective functioning of these markets is more important to society’s economic progress than ever before. But the views of insti ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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The Reputation Journey: What We Can Learn From The Financial Services Crisis

By Olivier Fleurot, CEO, MSLGROUP If there is one industry that has seen its reputation seriously damaged in the last decade it is undoubtedly the financial services sector. Dubbed “the worst financial crisis since 1929”, the Eurozone was, as we know, severely shaken with several countries ultimately facing embarrassing bail outs from international creditors. Financial services seemed immune to failure How ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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Video: Bernhard Meising On Financial Communications Strategies

Bernhard Meising, an expert in our Financial Communications practice, takes us through the evolution of financial communication over the past decade and answers questions including: What do you see as the extra-financial value drivers in the global banking market today? What are some of the typical communications challenges in cross-border M&A situations, particularly where the acquiring company may be ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Reshuffling Economic Governance and Bank Supervision

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA In this issue of Insights Brussels September 2013, we bring you updates on - an action plan to boost Europe's defence industry; the approval of a single supervisory mechanism for the banking sector, a new regulation against financial benchmarks manipulation; new measures for tackling shadow banking; news about ratification of the Nagoya protocol ...

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ING Next Generation Banking: People’s Insights

What is Next Generation Banking? ING Bank launched the reputation and talent recruitment campaign, Next Generation Banking, on Facebook to inspire the next generation of bankers to co-create the future of banking. With Next Gen Banking, ING tries to distance itself from the negative stereotype around bankers and to attract future employees who are interested in more than just "material gains." ING believes ...

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