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2015: A Critical Year for the Energy Union | ON Energy Report

2015: A Critical Year for the Energy Union | ON Energy Report

For energy market participants, 2015 is shaping up to be a year of almost unprecedented change. This change can be felt across markets, politics, regulation and innovation, all of ...

PR in India: Moving Towards an Integrated Comms Model

PR in India: Moving Towards an Integrated Comms Model

By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India It’s now redundant to say that PR as we knew it is dead. Both, industry experts and clients, have been stressing for ...

Train Your Creativity Muscle | The Future of Creativity

Train Your Creativity Muscle | The Future of Creativity

Oana Bulexa, Managing Director at MSLGROUP The Practice Creativity is a main ingredient, not a spice! Creativity is often considered an extra in communication. When we (agency, cli ...

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe Acquires South Africa based Agency, Epic

Publicis Groupe announced today the acquisition of the South Africa-based company Epic Communications, the country’s leading independent integrated communications agency. With 50 c ...

Do Companies Kill Digital Mindset?

Do Companies Kill Digital Mindset?

By Anthony Poncier, Social Business and Digital Transformation Director EMEA, MSLGROUP Digital transformation is the new Holy Grail for companies. 88% of them have set up a digital ...

Capturing the Spark | The Future of Creativity

Capturing the Spark | The Future of Creativity

By Sachin Karle, Executive Creative Director,  MSLGROUP in India Ideas can come to anyone, anytime and anywhere, says 19 year creativity veteran Sachin Karle. What's important is b ...

The Growing Influence of the Male Shopper in America

The Growing Influence of the Male Shopper in America

Shopping Preferences and Habits of Men Provide Cues for Food and Beverage Marketers How and where Americans shop for food is changing dramatically, according to a new study, Food S ...

A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

By Glenn Osaki, President – Asia, MSLGROUP It is not hard to see why the 21st century has been coined the “Asian Century” as the region continues its upward march. Concentrated population growth, increasing educational levels and the rapid advance of urbanisation are all driving GDP expansion. According to the World Bank, Asia is the engine driving global economic growth—far more than any other region in th ...

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The Changing Nature of Investor Behaviour

By Glenn Osaki, President – Asia, MSLGROUP While the benefits of portfolio diversification are generally accepted, opinion on whether a correlation can be found between portfolio concentration and performance remains divided. But, for investor relations professionals and executives alike, an understanding of time horizons and their company’s place in an investor’s portfolio are important in evaluating the l ...

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A Letter from the US: The Basics of Activism

By Tom Davies, Senior Vice President, Kekst and Company [Preface: The purpose of this commentary is to provide a concise, high-level overview of shareholder activism that includes a summary of the current landscape, key findings from the investor survey and a primer on the importance of shareholder communications. This document is not intended to serve as legal advice, which should be obtained from counsel. ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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A Letter from Europe: Business Value, Much More Than a Sum of the Parts

By Claire Maloney, Managing Director, Capital MSL As Warren Buffett would say, buying a company is about more than just price. Traditional methods of determining economic value may have changed significantly in recent times, but the impact intangibles can have on corporate valuations continues to divide opinion. Academics assert that up to half of a company’s value lies not on its balance sheet, but in its ...

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Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors make investment decisions about which companies to invest in, which companies to continue to hold and which companies to liquidate from a portfolio. In this study, we have drawn a distinction between financial and non-financial facto ...

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Introducing MSLGROUP’s Institutional Investor Insight Report

By Roland Klein, financial practice leader, MSLGROUP, and partner, CNC Communications Global capital markets overtook bank lending as the leading source of long term finance in 2009 as the fall-out from the 2008 financial crisis lowered risk appetite within banks considerably. The effective functioning of these markets is more important to society’s economic progress than ever before. But the views of insti ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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The Reputation Journey: What We Can Learn From The Financial Services Crisis

By Olivier Fleurot, CEO, MSLGROUP If there is one industry that has seen its reputation seriously damaged in the last decade it is undoubtedly the financial services sector. Dubbed “the worst financial crisis since 1929”, the Eurozone was, as we know, severely shaken with several countries ultimately facing embarrassing bail outs from international creditors. Financial services seemed immune to failure How ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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