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The Fourth Industrial Revolution: New World, New Rules

The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the h ...

3 Tips to Achieve Real Impact with your Human Rights Initiative

3 Tips to Achieve Real Impact with your Human Rights Initiative

By Luna Atamian, Senior Account Executive, Corporate & Brand Citizenship, North America, MSLGROUP The belief that human rights are relevant to the economic, social and environm ...

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Food, as we see it, is also about the future of its representations, in terms of the communication arou ...

Winning Share of Mouth in the Conversation Age

Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have becom ...

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

The forty-plus employees at MSLGROUP in Japan started work at their new office in Tokyo’s haute couture district, Omotesando, on June 27th, 2016. The move is the result of aligning ...

EU Deal for Better Rules on Pension Funds

EU Deal for Better Rules on Pension Funds

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP While the EU institutions continue to address the outcome of the UK referendum on EU membership and prepare to manage its ...

Six Things We Learnt From the EU Referendum

Six Things We Learnt From the EU Referendum

By Anna Davies, Senior Consultant at CNC Communications & Network Consulting The United Kingdom’s historic vote to leave the European Union surprised millions around the world. ...

Reputation: A Matter of Buy, Sell, or Hold?

By Kevin Soady, Partner, CNC – Communications & Network Consulting Some might attract global profile, others might be noticed by many fewer, but there are a significant number of examples each year when we observe a clear link between corporate reputation and stock market valuation. Almost all of these are where a company has not delivered in a manner that has been expected by its customers, suppliers, ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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Towards a Capital Markets Union in Europe

Investment in companies and infrastructures, notably in SMEs, remains lower than during the pre-crisis period and continues to rely heavily on bank funding. The Commission therefore deems that the recent “Banking Union” proposal needs to be complemented with initiatives aimed at reducing this dependence on banks by fostering other market-based credit options. Two recent Commission initiatives reflect this c ...

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Nikkei Buys Financial Times

By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serious about its internationalization. 20 months ago, Nikkei embarked on its internationalization drive with the launch of the Nikkei Asian Review. I was among those who doubted its chances of success in challenging the FT and the WSJ ...

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Plea for Strategic IR – The IRO Role – Mouthpiece or Strategic Advisor?

An increasingly complex global capital markets environment and the growing willingness of institutional shareholders to become active, if not activist, investors have amplified demands on how companies interact with shareholders, and put significant pressure on IR teams. Today more than ever, making full use of the IR role means deploying it as a strategic asset that gauges market sentiment and helps Board ...

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A Letter from Asia: The Privilege of Rapid Growth is Not Without Challenge

By Glenn Osaki, President – Asia, MSLGROUP It is not hard to see why the 21st century has been coined the “Asian Century” as the region continues its upward march. Concentrated population growth, increasing educational levels and the rapid advance of urbanisation are all driving GDP expansion. According to the World Bank, Asia is the engine driving global economic growth—far more than any other region in th ...

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The Changing Nature of Investor Behaviour

By Glenn Osaki, President – Asia, MSLGROUP While the benefits of portfolio diversification are generally accepted, opinion on whether a correlation can be found between portfolio concentration and performance remains divided. But, for investor relations professionals and executives alike, an understanding of time horizons and their company’s place in an investor’s portfolio are important in evaluating the l ...

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A Letter from the US: The Basics of Activism

By Tom Davies, Senior Vice President, Kekst and Company [Preface: The purpose of this commentary is to provide a concise, high-level overview of shareholder activism that includes a summary of the current landscape, key findings from the investor survey and a primer on the importance of shareholder communications. This document is not intended to serve as legal advice, which should be obtained from counsel. ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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