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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

A Letter from the US: The Basics of Activism

By Tom Davies, Senior Vice President, Kekst and Company [Preface: The purpose of this commentary is to provide a concise, high-level overview of shareholder activism that includes a summary of the current landscape, key findings from the investor survey and a primer on the importance of shareholder communications. This document is not intended to serve as legal advice, which should be obtained from counsel. ...

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Interactive Infographic: MSLGROUP 2014: Year In Review

2014 has been a special year for MSLGROUP, our North America team was named one of the Top Places to Work for in PR in PRNews’ 2014 list. Our Netherlands office was also featured in PRWeek’s list of global office pride. We continued our acquisition spree with Qorvis joining the MSLGROUP family in Jan 2014, followed by the acquisiont of sustainability firm Salterbaxter in August 2014. Romanian PR agency – Th ...

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A Letter from Europe: Business Value, Much More Than a Sum of the Parts

By Claire Maloney, Managing Director, Capital MSL As Warren Buffett would say, buying a company is about more than just price. Traditional methods of determining economic value may have changed significantly in recent times, but the impact intangibles can have on corporate valuations continues to divide opinion. Academics assert that up to half of a company’s value lies not on its balance sheet, but in its ...

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Critical Factors Driving Investor Decision Making

By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors... There are multiple factors that impact how institutional investors make investment decisions about which companies to invest in, which companies to continue to hold and which companies to liquidate from a portfolio. In this study, we have drawn a distinction between financial and non-financial facto ...

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Introducing MSLGROUP’s Institutional Investor Insight Report

By Roland Klein, financial practice leader, MSLGROUP, and partner, CNC Communications Global capital markets overtook bank lending as the leading source of long term finance in 2009 as the fall-out from the 2008 financial crisis lowered risk appetite within banks considerably. The effective functioning of these markets is more important to society’s economic progress than ever before. But the views of insti ...

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Big Thinking Breakfast With Gerard Lyons

By Bronwen Andrews, EMEA Business Development Director,MSLGROUP London Have you ever looked out of the window as you come in to land at the airport and wondered why things down there appear so simple? Then when the buildings and the cars and the people come into view, the world becomes complicated again with a myriad of detail to consider. It’s an analogy that was skilfully applied by Boris Johnson’s chief ...

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The Reputation Journey: What We Can Learn From The Financial Services Crisis

By Olivier Fleurot, CEO, MSLGROUP If there is one industry that has seen its reputation seriously damaged in the last decade it is undoubtedly the financial services sector. Dubbed “the worst financial crisis since 1929”, the Eurozone was, as we know, severely shaken with several countries ultimately facing embarrassing bail outs from international creditors. Financial services seemed immune to failure How ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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Video: Bernhard Meising On Financial Communications Strategies

Bernhard Meising, an expert in our Financial Communications practice, takes us through the evolution of financial communication over the past decade and answers questions including: What do you see as the extra-financial value drivers in the global banking market today? What are some of the typical communications challenges in cross-border M&A situations, particularly where the acquiring company may be ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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