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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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Video: Bernhard Meising On Financial Communications Strategies

Bernhard Meising, an expert in our Financial Communications practice, takes us through the evolution of financial communication over the past decade and answers questions including: What do you see as the extra-financial value drivers in the global banking market today? What are some of the typical communications challenges in cross-border M&A situations, particularly where the acquiring company may be ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Reshuffling Economic Governance and Bank Supervision

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA In this issue of Insights Brussels September 2013, we bring you updates on - an action plan to boost Europe's defence industry; the approval of a single supervisory mechanism for the banking sector, a new regulation against financial benchmarks manipulation; new measures for tackling shadow banking; news about ratification of the Nagoya protocol ...

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ING Next Generation Banking: People’s Insights

What is Next Generation Banking? ING Bank launched the reputation and talent recruitment campaign, Next Generation Banking, on Facebook to inspire the next generation of bankers to co-create the future of banking. With Next Gen Banking, ING tries to distance itself from the negative stereotype around bankers and to attract future employees who are interested in more than just "material gains." ING believes ...

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Ten Crucial M&A Communications Considerations

MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful. In view of the challenges Chinese companies face, the only way for them to level the playing field is to become ...

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Infographic: The Future of Money

How social and mobile technologies are changing the way people earn, manage and spend money. Check out our infographic on Visual.ly Explore more infographics like this one on the web's largest information design community - Visually.   For the full report on Future of Money + 13 case studies, read: Future of Money - People's Insights Quarterly Magazine Vol.2, Issue 2 In this issue, we start off with an ...

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Pledgeit: People’s Insights

What is Pledgeit? Pledgeit is a crowdfunding platform that invites people to seek pledges or donations in exchange for performing various challenges. [caption id="attachment_2297" align="aligncenter" width="500"] Source: pledgeit.org.uk[/caption] While most charity crowdfunding platforms have been launched by entrepreneurs to connect people with worthy causes and non-profits, Pledgeit was launched by the ch ...

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CommBank’s Kaching: People’s Insights

What is Kaching? Launched by Australia’s Commonwealth Bank, Kaching is a set of mobile and Facebook apps that let customers make instant peer-to-peer transactions via SMS, email and Facebook. Kaching also allows customers to manage their accounts from their mobile phone or Facebook, and allows iPhone users to make contactless payments at MasterCard PayPass terminals. Kaching has been recognized as an innova ...

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