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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Reshuffling Economic Governance and Bank Supervision

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA In this issue of Insights Brussels September 2013, we bring you updates on - an action plan to boost Europe's defence industry; the approval of a single supervisory mechanism for the banking sector, a new regulation against financial benchmarks manipulation; new measures for tackling shadow banking; news about ratification of the Nagoya protocol ...

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ING Next Generation Banking: People’s Insights

What is Next Generation Banking? ING Bank launched the reputation and talent recruitment campaign, Next Generation Banking, on Facebook to inspire the next generation of bankers to co-create the future of banking. With Next Gen Banking, ING tries to distance itself from the negative stereotype around bankers and to attract future employees who are interested in more than just "material gains." ING believes ...

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Ten Crucial M&A Communications Considerations

MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful. In view of the challenges Chinese companies face, the only way for them to level the playing field is to become ...

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Infographic: The Future of Money

How social and mobile technologies are changing the way people earn, manage and spend money. Check out our infographic on Visual.ly Explore more infographics like this one on the web's largest information design community - Visually.   For the full report on Future of Money + 13 case studies, read: Future of Money - People's Insights Quarterly Magazine Vol.2, Issue 2 In this issue, we start off with an ...

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Pledgeit: People’s Insights

What is Pledgeit? Pledgeit is a crowdfunding platform that invites people to seek pledges or donations in exchange for performing various challenges. [caption id="attachment_2297" align="aligncenter" width="500"] Source: pledgeit.org.uk[/caption] While most charity crowdfunding platforms have been launched by entrepreneurs to connect people with worthy causes and non-profits, Pledgeit was launched by the ch ...

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CommBank’s Kaching: People’s Insights

What is Kaching? Launched by Australia’s Commonwealth Bank, Kaching is a set of mobile and Facebook apps that let customers make instant peer-to-peer transactions via SMS, email and Facebook. Kaching also allows customers to manage their accounts from their mobile phone or Facebook, and allows iPhone users to make contactless payments at MasterCard PayPass terminals. Kaching has been recognized as an innova ...

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Preserving Human Capital During And Post M&A Deals

By James Hawksworth, Director, Beijing, MSLGROUP in China MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful. However in the same way that we argue communications ...

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Bitcoin: People’s Insights Volume 2, Issue 23

What is Bitcoin? Bitcoin is a digital crypto-currency that enables people to make near-instant peer-to-peer transactions and purchases via the web and mobile. Bitcoin is maintained and regulated by a global network of enthusiasts and is being used by people, businesses and even investors. DKSDan commented on the appeal of the new currency: “Bitcoin is not only a unit of account, it is an entire exchange pro ...

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Can Chinese Look To India For Mergers And Acquisitions?

By Jaideep Shergill, CEO, India, MSLGROUP On July 15, our China team released our latest whitepaper, ‘Leveling The M&A Playing Field’, an excellent piece of thought leadership. As I read it, it struck me that India and China, apart from being the fastest growing economies, also form one of the most intense regional rivalries in the world. The rivalry spans the business and military spheres and involves ...

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