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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

Can Chinese Look To India For Mergers And Acquisitions?

By Jaideep Shergill, CEO, India, MSLGROUP On July 15, our China team released our latest whitepaper, ‘Leveling The M&A Playing Field’, an excellent piece of thought leadership. As I read it, it struck me that India and China, apart from being the fastest growing economies, also form one of the most intense regional rivalries in the world. The rivalry spans the business and military spheres and involves ...

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Shuanghui+Smithfield: Challenges & Perceptions of Chinese Overseas Acquisitions

By James Hawksworth, Director, Beijing, China, MSLGROUP MSLGROUP launched a report discussing how Chinese companies can level the playing field in terms of outbound M&A (mergers and acquisitions) negotiations, and potentially save the country more than US$30 billion in the form of a premiums of up to 20% that professional advisers commonly agree are currently required in order to even stand a chance of ...

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PlanBig: People’s Insights

What is PlanBig? In February 2010, Bendigo and Adelaide Bank in Australia created the PlanBig platform to connect changemakers and support them in bringing their ideas to reality. Changemakers create plans for personal or social good projects and solicit advice, resources and support from the community to successfully execute the projects. Community members offer feedback to help their favourite plans succe ...

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Mint.com: People’s Insights

What is Mint.com? Mint.com is a free platform that uses gamification and data to help people manage their money. Founded in 2006, Mint currently helps 10 million people manage 17 million financial accounts at 16,000 North American financial institutions. Blogger Ann Carns explains: “Mint allows users to track multiple financial accounts, including bank and credit card accounts, in one place. To do so, users ...

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Barclaycard Ring: People’s Insights

A “crowdsourced” credit card In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration. [caption id="attachment_1748" align="aligncenter" width="500"] Source: business.time.com[/caption] ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

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Amex Sync on Twitter: People’s Insights

What is Amex Sync on Twitter?  In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags. Blogger Adi Robertson highlights the significanc ...

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Introducing the Now & Next: Future of Engagement report

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP The future doesn't fit in the containers or mindset of the past. Our Now & Next: Future of Engagement report identifies the ten most important frontiers that will define the future of engagement in our Social Age: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social C ...

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Financial Regulation: EU Commission Launches A Consultation

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Over the last four years, the urgent need to improve regulation of the financial system and benefit the real economy has been the European Union's primary concern. Many have dismissed previous attempts as being "too little, too late" and wait for bolder and more timely intervention. We think that such a judgement underestimates the Sisyphean tas ...

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