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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Preserving Human Capital During And Post M&A Deals

By James Hawksworth, Director, Beijing, MSLGROUP in China MSLGROUP launched an executive whitepaper discussing how Chinese companies can level the playing field in terms of outbound M&A negotiations, and potentially save the country more than US$30 billion in excess bids that are currently required in order to even stand a chance of being successful. However in the same way that we argue communications ...

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Bitcoin: People’s Insights Volume 2, Issue 23

What is Bitcoin? Bitcoin is a digital crypto-currency that enables people to make near-instant peer-to-peer transactions and purchases via the web and mobile. Bitcoin is maintained and regulated by a global network of enthusiasts and is being used by people, businesses and even investors. DKSDan commented on the appeal of the new currency: “Bitcoin is not only a unit of account, it is an entire exchange pro ...

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Can Chinese Look To India For Mergers And Acquisitions?

By Jaideep Shergill, CEO, India, MSLGROUP On July 15, our China team released our latest whitepaper, ‘Leveling The M&A Playing Field’, an excellent piece of thought leadership. As I read it, it struck me that India and China, apart from being the fastest growing economies, also form one of the most intense regional rivalries in the world. The rivalry spans the business and military spheres and involves ...

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Shuanghui+Smithfield: Challenges & Perceptions of Chinese Overseas Acquisitions

By James Hawksworth, Director, Beijing, China, MSLGROUP MSLGROUP launched a report discussing how Chinese companies can level the playing field in terms of outbound M&A (mergers and acquisitions) negotiations, and potentially save the country more than US$30 billion in the form of a premiums of up to 20% that professional advisers commonly agree are currently required in order to even stand a chance of ...

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PlanBig: People’s Insights

What is PlanBig? In February 2010, Bendigo and Adelaide Bank in Australia created the PlanBig platform to connect changemakers and support them in bringing their ideas to reality. Changemakers create plans for personal or social good projects and solicit advice, resources and support from the community to successfully execute the projects. Community members offer feedback to help their favourite plans succe ...

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Mint.com: People’s Insights

What is Mint.com? Mint.com is a free platform that uses gamification and data to help people manage their money. Founded in 2006, Mint currently helps 10 million people manage 17 million financial accounts at 16,000 North American financial institutions. Blogger Ann Carns explains: “Mint allows users to track multiple financial accounts, including bank and credit card accounts, in one place. To do so, users ...

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Barclaycard Ring: People’s Insights

A “crowdsourced” credit card In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration. [caption id="attachment_1748" align="aligncenter" width="500"] Source: business.time.com[/caption] ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

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Amex Sync on Twitter: People’s Insights

What is Amex Sync on Twitter?  In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags. Blogger Adi Robertson highlights the significanc ...

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