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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

PlanBig: People’s Insights

What is PlanBig? In February 2010, Bendigo and Adelaide Bank in Australia created the PlanBig platform to connect changemakers and support them in bringing their ideas to reality. Changemakers create plans for personal or social good projects and solicit advice, resources and support from the community to successfully execute the projects. Community members offer feedback to help their favourite plans succe ...

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Mint.com: People’s Insights

What is Mint.com? Mint.com is a free platform that uses gamification and data to help people manage their money. Founded in 2006, Mint currently helps 10 million people manage 17 million financial accounts at 16,000 North American financial institutions. Blogger Ann Carns explains: “Mint allows users to track multiple financial accounts, including bank and credit card accounts, in one place. To do so, users ...

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Barclaycard Ring: People’s Insights

A “crowdsourced” credit card In April 2012, Barclays US launched Barclaycard Ring– a credit card whose policies, fees and rewards are co-created by card members. The credit card attracted early adopters and frustrated credit card users with its promise of straight forward fees, transparency and collaboration. [caption id="attachment_1748" align="aligncenter" width="500"] Source: business.time.com[/caption] ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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A Deep Dive Into The European Crisis & Citizen Outpourings

By Xavier Charpentier, MD, Freethinking   “Why study, why work, why make an effort (…)?... When, at the end of the day, I’m not going to be able to retire. Why make the effort? … WHAT’S THE POINT?” - Spain vs. “Like a very far-off war.” – Germany With most European countries attempting to overcome the economic crisis, our parent company Publicis Groupe launched a region-wide survey to better understand ...

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Amex Sync on Twitter: People’s Insights

What is Amex Sync on Twitter?  In 2012, American Express introduced Amex Sync on Twitter, which allows card members to sync their card to their Twitter account and earn credits by tweeting special hashtags. In early 2013, American Express introduced a new feature to this program, which allows card members to make direct purchases by tweeting special hashtags. Blogger Adi Robertson highlights the significanc ...

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Introducing the Now & Next: Future of Engagement report

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP The future doesn't fit in the containers or mindset of the past. Our Now & Next: Future of Engagement report identifies the ten most important frontiers that will define the future of engagement in our Social Age: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social C ...

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Financial Regulation: EU Commission Launches A Consultation

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Over the last four years, the urgent need to improve regulation of the financial system and benefit the real economy has been the European Union's primary concern. Many have dismissed previous attempts as being "too little, too late" and wait for bolder and more timely intervention. We think that such a judgement underestimates the Sisyphean tas ...

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Fin Comm & Social Media: Have We Reached A Tipping Point?

Media house Holmes Report recently featured a thought leadership article co-authored by our Linda Recupero, Brad Wilks, Wigan Salazar and Stephanie Agresta. Here's a summary of the article: The SEC's announcement that companies can now use social media for material public disclosures and Bloomberg's follow up on use of live twitter feeds on listed companies set the stage for the analysis in the article. It ...

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Financial Crisis Overshadows Climate Change In WEF Agenda

By Karin Rappsjo Emanuelli, MSLGROUP EMEA The theme for this year’s gathering of the World Economic Forum in Davos was leadership, restoring economic dynamism and strengthening societal resilience. Words like “leadership” and “resilience” hint that issues such as climate change, renewable energy or green economies might well be on the agenda. But, on the contrary, these issues were nudged from the agenda th ...

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