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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSLGROUP: A top-performer in the M&A space

by Jaideep Shergill, CEO,Hanmer MSL India In October last year, we issued a press release highlighting the great nine months MSLGROUP had  in the mergers and acquisitions (M&A) space. I’m happy to report that the final quarter was just as good. A mergermarket study that analysed the 2011 performance of PR advisors in M&A deals placed the MSLGROUP third in terms of number of deals – 159 – worldwide. ...

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The People’s Lab at MSLGROUP: Crowdsourcing Insights and Innovation

[caption id="attachment_3660" align="alignleft" width="150" caption="Pascal Beucler"][/caption] By Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, and Gaurav Mishra, Asia Director of Social Media at MSLGROUP The Power of People’s Insights According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one o ...

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‘CATCH-ing’ Online Conversations to Guide Companies and Brands

by Paola Fumagalli, Account Executive, MSLGROUP Italy MSLGROUP’s “Critical Conversations” format recently took the shape of a closed door event organised by our team in Italy. Communication managers from key financial institutions and other important industries discussed the very topical question “How can banks to (re)gain lost trust?” Taking into consideration the incredibly powerful role of social media i ...

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A Question of Transparency

By David Chamberlin, SVP Issues & Crisis, MSLGROUP North America  In a post-WikiLeaks world, has the concept of confidential information become redundant? Ernst & Young focused on this issue in the cover story of their inaugural issue of “Reporting” last month.  Designed to bring together a range of insights and ideas that will interest and inform all business executives involved in their organizati ...

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The Banking Industry in Post-Crisis Times: From Vanished Trust to Evidence-based Credibility.

By Pascal Beucler, SVP & CSO MSLGROUP [caption id="attachment_3581" align="alignright" width="150" caption="Pascal Beucler"][/caption] A week ago Daniella Canegallo and her team at MSL Italia hosted a "Critical Conversations" session with a dozen execs from major Italian banks, financial institutions and corporations. It was a very insightful session, around key questions including: Can we evaluate the ...

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Campaign Asia’s Finance Summit in Hong Kong: Digital Dominates

---By Eric Abelev, Account Director, Hong Kong Leading the corporate and finance practice for MSL in Hong Kong means I wear a few different hats – client servicing and business development to name a few. With numerous clients in the finance industry, a major priority is knowing what the sector's in-house marketing / communications executives see as their major business challenges and where they may need sup ...

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Inside the Hong Kong Press Conference: Part 2

---by Cory Welsh, Graduate Student Intern, MSL Hong Kong: This is part 2 of "Inside the Hong Kong Press Conference. Click here for the first part. This was originally published on the MSLGROUP Asia blog. Once the event commenced, I observed the dynamics from many angles. The press seemed to be “doing their thing,” reading and highlighting the materials we had provided. Characteristics of the local media inc ...

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Inside the Hong Kong Press Conference: Part 1

---Cory Welsh, Graduate Student Intern, MSL Hong Kong: After weeks of key message development, client-agency correspondence, media invitations and preparation of materials, I recently attended my first in-office press conference to launch an investor’s attitude report for a financial communications client. The preparation phase lasted several weeks, and I was involved with writing and brainstorming for the ...

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Putting an End to Government Budget Deficits: A Contribution from the Rich is Required

--by Maurice Lévy, chairman and CEO of Publicis Groupe and president of the French Association of Private Enterprise The summer of 20ll will be remembered as the moment when a devastating blow hit the all-powerful America. In every aspect, this blow hit America’s economic preeminence, the source of its strength throughout the 20th century. The downgrade of US debt is also a downgrade of the country. More th ...

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Economic Patriotism in an Era of Global Business: Financial Communications at the Heart of the Matter

--By Brandon Roddey, intern in the financial communications division of Publicis Consultants, Paris Dynamic growth in emerging markets is causing a shift in the international industrial landscape.  Multinationals are increasingly moving their activities abroad to respond to rising demand in emerging markets like China, India, and Brazil. At the same time, Western companies are facing domestic political pres ...

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