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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

A Question of Transparency

By David Chamberlin, SVP Issues & Crisis, MSLGROUP North America  In a post-WikiLeaks world, has the concept of confidential information become redundant? Ernst & Young focused on this issue in the cover story of their inaugural issue of “Reporting” last month.  Designed to bring together a range of insights and ideas that will interest and inform all business executives involved in their organizati ...

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The Banking Industry in Post-Crisis Times: From Vanished Trust to Evidence-based Credibility.

By Pascal Beucler, SVP & CSO MSLGROUP [caption id="attachment_3581" align="alignright" width="150" caption="Pascal Beucler"][/caption] A week ago Daniella Canegallo and her team at MSL Italia hosted a "Critical Conversations" session with a dozen execs from major Italian banks, financial institutions and corporations. It was a very insightful session, around key questions including: Can we evaluate the ...

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Campaign Asia’s Finance Summit in Hong Kong: Digital Dominates

---By Eric Abelev, Account Director, Hong Kong Leading the corporate and finance practice for MSL in Hong Kong means I wear a few different hats – client servicing and business development to name a few. With numerous clients in the finance industry, a major priority is knowing what the sector's in-house marketing / communications executives see as their major business challenges and where they may need sup ...

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Inside the Hong Kong Press Conference: Part 2

---by Cory Welsh, Graduate Student Intern, MSL Hong Kong: This is part 2 of "Inside the Hong Kong Press Conference. Click here for the first part. This was originally published on the MSLGROUP Asia blog. Once the event commenced, I observed the dynamics from many angles. The press seemed to be “doing their thing,” reading and highlighting the materials we had provided. Characteristics of the local media inc ...

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Inside the Hong Kong Press Conference: Part 1

---Cory Welsh, Graduate Student Intern, MSL Hong Kong: After weeks of key message development, client-agency correspondence, media invitations and preparation of materials, I recently attended my first in-office press conference to launch an investor’s attitude report for a financial communications client. The preparation phase lasted several weeks, and I was involved with writing and brainstorming for the ...

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Putting an End to Government Budget Deficits: A Contribution from the Rich is Required

--by Maurice Lévy, chairman and CEO of Publicis Groupe and president of the French Association of Private Enterprise The summer of 20ll will be remembered as the moment when a devastating blow hit the all-powerful America. In every aspect, this blow hit America’s economic preeminence, the source of its strength throughout the 20th century. The downgrade of US debt is also a downgrade of the country. More th ...

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Economic Patriotism in an Era of Global Business: Financial Communications at the Heart of the Matter

--By Brandon Roddey, intern in the financial communications division of Publicis Consultants, Paris Dynamic growth in emerging markets is causing a shift in the international industrial landscape.  Multinationals are increasingly moving their activities abroad to respond to rising demand in emerging markets like China, India, and Brazil. At the same time, Western companies are facing domestic political pres ...

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Is Population Growth Rocking the Cradle of Civilisation?

Capital MSL, our UK-based financial communications agency, opened an office in Abu Dhabi this week. To mark this important milestone, we are taking a look at trends in the Middle East. --by Fran McElwaine, Capital MSL, Dubai Many commentators and Middle East pundits ignore the single most salient fact that will impact the Middle East in years to come.  Far more significant than either the advent of al Qaeda ...

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Capital MSL: India Investment Study

Several of our recent posts have discussed India from a marketing and PR perspective; today, we are taking the twist on things and focusing on what investors think about this fast-growing market. Capital MSL, our UK-based financial communications/investor relations agency, recently conducted a research study of international institutional investor attitudes toward investing in India and Indian companies. Co ...

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Publicis Groupe Earns a Top Tweet for Its Financial Results

Publicis Groupe has joined the ranks of companies that are tweeting their financial results. Publicis Groupe CEO Maurice Lévy and CFO Jean-Michel Etienne reviewed 2010 financial results yesterday at the company’s Champs-Elysées headquarters, while their corporate communications team handled the tweeting. The company (tweeting from @publicisgroupe) earned a top tweet for the following message: "Razorfish mar ...

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