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In the Age of Earned Trust, is Your Corporate Reputation Reputable?

In the Age of Earned Trust, is Your Corporate Reputation Reputable?

By Lusha Niu, Asia Practice Leader, Financial Communications, MSLGROUP The meaning of reputation differs around the world – the meanings aren’t always precise but they’re also not ...

Make Love to Make Change

Make Love to Make Change

By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP Ok, now that I have your attention. For those colleagues like me who can remember this far ...

Towards A Bolder EU Energy Policy

Towards A Bolder EU Energy Policy

During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking C ...

Have the Smarts for It

Have the Smarts for It

By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was dr ...

Digital Giants Continue To Shape New-Age Journalism

Digital Giants Continue To Shape New-Age Journalism

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that ...

What’s Next: How Big Data Can Influence Consumer Behavior

What’s Next: How Big Data Can Influence Consumer Behavior

By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new produ ...

Employee Influencers: Who, Why & How to Engage

Employee Influencers: Who, Why & How to Engage

Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employ ...

Healthcare: ‘Extreme Transformation’

‘Healthcare will go through extreme transformation. There are many problems that haven’t yet been solved and there are now more companies than ever that are seeing the opportunities to solve them from a tech standpoint,’ says Jeff Melton, SVP, Global Technology & Platforms at MSLGROUP. Melton cites the example of Apple’s ResearchKit, launched in March 2015. This open source software framework is designe ...

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#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research Projects Agency (DARPA) and Duke’s Dr. Murali Doraiswamy on advances in neurotechnology. Dr. Ling talked about the incredible advances in prosthetics. In just seven years they went from prototype to FDA approval of a modular pros ...

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Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent in our industry than in the prior year. Content now is largely unbranded, very visual, and filled with inspiring patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizat ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

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Big Data Takes Big Steps into Healthcare – Part II

By Thea Lavin, Senior Account Supervisor, MSLGROUP In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now represents about 17 percent of GDP—nearl ...

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Big Data Takes Big Steps into Healthcare – Part I

By Thea Lavin, Senior Account Supervisor, MSLGROUP The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the most r ...

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EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the use of devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices in the context of health prevention and care. The consultation process was launched on 10th April, 2014 and will close on 3rd Jul ...

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Video: Wait A Minute: Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today's digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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SxSW: Healthcare and the Connected, Mobile, Private Future

By Mark McClennan, APR; SVP, MSLGROUP, Boston What do physicians, Melbourne and the CFPB have in common? More than you might think. Today I had the pleasure of attending three very different panels at SxSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As communicators, there are lessons ...

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