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What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

Does Germany's new legislation around communicating medical products really address social media? by Isabell Pavlic, Director, Healthcare Communication, MSL Germany Around the world, communication around ethical medical products is heavily regulated. Rightly so – given the compliance and risk management issues that affect not only pharmaceutical companies but also government regulators. Moreover, we all kno ...

Pharma is not just making “white pills”: this industry has an impact on society, economy, and the wellness of populations. Innovation is the fil rouge of this process. For smaller companies, delivering innovation is more of a challenge and indeed expensive - so it's important those smaller companies form partnerships with entities that co-finance research and studies. It is also necessary to reinforce commu ...

We think it's time for healthcare companies to stand up, to become the interlocutors of institutions and partners of patients. In order to become trusted partners, they must work on corporate reputation to change the way civil society and institutions perceive them. The industry must work jointly in order to plan a common reputation management project because patients, while becoming more and more influenti ...

We now live in the conversation economy. Thanks to digital communication, we are facing a real democratic revolution: people (patients, families, doctors, journalists…) can talk to each other in real-time, and with ease. As part of the “You share, we care!” initiative, we surveyed 70 managers in Europe asking them, “Are you ready to handle a revolution?” MSLGROUP put this question to a group of top managers ...

By Elisabetta Moroni, General Manager MSL Italia & practice leader, MSLGROUP  EMEA HEALTHCARE We believe that there is a profound transformation going on in the healthcare space. In these increasingly digital times, the peer-to-peer revolution represents a change in trust. Patients are becoming advocates, and sometimes they put more trust in those who are closer to them, than the traditional KOL or stak ...

By Pascal Beucler, Chief Strategy Officer, MSLGROUP About seven years ago, I was heading a team of designers in charge of creating the visual identity for the soon-to-be-launched Institut National du Cancer (French National Institute for Cancer), sponsored by the then President of France, Jacques Chirac. Prior to launching the Institute, Professor David Khayat, one of the most prominent oncologists in the c ...