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60th Political Salon by MSLGROUP Germany

60th Political Salon by MSLGROUP Germany

On 23 May, MSLGROUP Germany hosted it's 60th Political Salon – this time with Dr. Robert Habeck, Minister of Energy, Agriculture, the Environment and Rural Areas of the Federal Sta ...

Disruptions in Action: Collaborate Across Boundaries

Disruptions in Action: Collaborate Across Boundaries

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Create Positive Handprints

Disruptions in Action: Create Positive Handprints

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

Disruptions in Action: Maximize Resources

Disruptions in Action: Maximize Resources

By Melanie Joe, Consultant - Research and Insights, MSLGROUP Our insights team highlights broad trends that point to a real chance for change. We feature examples of initiatives le ...

It’s Time for Transformation: Question Everything

It’s Time for Transformation: Question Everything

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Business and the Future of Sustainability are the two sides of the same coin: it's all about combining ...

Brazil’s New Government

Brazil’s New Government

By Paulo Andreoli, Chairman, MSLGROUP Latin America, President & CEO, MSLGROUP ANDREOLI and Claudia Mancini, Executive Director, MSLGROUP Publicis Consultants The imminent impe ...

Who are you laughing at? Around Europe in 345 jokes

Who are you laughing at? Around Europe in 345 jokes

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The European Union has just celebrated its annual Europe Day on 9 May at one of the most challenging times for its institu ...

MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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Health Data’s Allure to Hackers

By Don Fluckinger, Senior Media and Content Strategist, MSLGROUP Hackers love health data because it’s worth so much more than financial data - It’s a mantra security experts and reporters repeat so frequently that it’s a given, a fact-by-repetition, a subjective opinion so true it can’t be false. Can you really explain why? Yes, some underserved individual patients so desperate for treatment (or, perhaps, ...

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Healthcare: ‘Extreme Transformation’

‘Healthcare will go through extreme transformation. There are many problems that haven’t yet been solved and there are now more companies than ever that are seeing the opportunities to solve them from a tech standpoint,’ says Jeff Melton, SVP, Global Technology & Platforms at MSLGROUP. Melton cites the example of Apple’s ResearchKit, launched in March 2015. This open source software framework is designe ...

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#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research Projects Agency (DARPA) and Duke’s Dr. Murali Doraiswamy on advances in neurotechnology. Dr. Ling talked about the incredible advances in prosthetics. In just seven years they went from prototype to FDA approval of a modular pros ...

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Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent in our industry than in the prior year. Content now is largely unbranded, very visual, and filled with inspiring patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizat ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

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Big Data Takes Big Steps into Healthcare – Part II

By Thea Lavin, Senior Account Supervisor, MSLGROUP In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now represents about 17 percent of GDP—nearl ...

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Big Data Takes Big Steps into Healthcare – Part I

By Thea Lavin, Senior Account Supervisor, MSLGROUP The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And tons of it is being generated by the most r ...

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