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EU Seeks Input On Wider Deployment Of mHealth

By Leonardo Sforza, Managing Director, MSLGROUP Brussels The European Commission has just launched a broad stakeholder consultation on existing barriers and issues related to the use of devices, such as mobile phones, tablets, patient monitoring devices and other wireless devices in the context of health prevention and care. The consultation process was launched on 10th April, 2014 and will close on 3rd Jul ...

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Video: Wait A Minute: Now is the Time for Pharma to Get on Board the Social Media Bandwagon

In today's digital world, social media has become an important part of an integrated communications strategy. When utilized to its full potential, this powerful communications channel fosters meaningful two-way discussion between a company and its stakeholders. Most industries have climbed on board the social media bandwagon, however the pharmaceutical industry has been slower to make the investment in this ...

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SxSW: Healthcare and the Connected, Mobile, Private Future

By Mark McClennan, APR; SVP, MSLGROUP, Boston What do physicians, Melbourne and the CFPB have in common? More than you might think. Today I had the pleasure of attending three very different panels at SxSW 2014, but when you look at them in aggregate, they paint a very interesting picture for the future of healthcare, real-time interaction and the way we look at society. As communicators, there are lessons ...

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Infographic: Advancing Content Marketing in the Health Field

While health is a regulated industry, there are still many opportunities to inform, educate and engage stakeholders through lively, relevant content. Health has been and always will be about people. Content marketing is about understanding and encouraging them to take action. Recognizing the growing demand for content in the health sector, leaders from the pharmaceutical, medical device and biotech fields c ...

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MSLGROUP’s New Advocacy Model — Share and Care

By Stefanie Clemen – Scientific Consultant and Strategist MSLGROUP Germany Stefanie Clemen, a Scientific Consultant and Strategist at MSL Germany, drives us through the major challenges of today’s healthcare arena to present us our new advocacy offer. This model has been developed by Dr. Clemen and Dominic Payling, Planning Director at MSLGROUP in London and it is summarized in our thought leadership paper ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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The New Golden Rule For Healthcare

By Dr François Sarkozy, Chairman, Publicis Healthcare Consulting Pharma’s approach to communicating value has historically been effective in targeting various stakeholder groups such as patients, physicians and payers,but independently from one another and sequentially. In the past, we used to consider physicians as the major stakeholders but in today’s constricted healthcare environment, with an aversion t ...

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Health Among Top Priorities For Germans

 By Anne Brants, Consumer Healthcare, MSLGermany   2014 has just started and many Germans have made New Year resolutions: some want to quit smoking, take up more sports or lose weight. Usually resolutions are about health and weight, which reinforces the results of the “Werte-Index” (value-index) : Health is the primary goal for the German population and many of them desire an ideal physical fitness le ...

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A New Approach To The EMEA Healthcare Market

By Elisabetta Moroni, General Manager, MSLGROUP Italia & EMEA, Healthcare Practice Leader “You Share We Care” – II edition: The power of five acting as one With the “You Share, We Care” project we choose to act as an independent catalyst of conversations in the healthcare sector. This project was launched by us in June 2012. This year, leveraging off its success, we embarked on a collaboration with four ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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