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The Fourth Industrial Revolution: New World, New Rules

The Fourth Industrial Revolution: New World, New Rules

By Steve Bryant, Director, Food & Beverage Marketing; Managing Director, MSLGROUP Seattle The Fourth Industrial Revolution is in its infancy, yet it is already disrupting the h ...

3 Tips to Achieve Real Impact with your Human Rights Initiative

3 Tips to Achieve Real Impact with your Human Rights Initiative

By Luna Atamian, Senior Account Executive, Corporate & Brand Citizenship, North America, MSLGROUP The belief that human rights are relevant to the economic, social and environm ...

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

Making The Communication Matter: Imagery, Words & Speech Strategies Around Food & Nutrition

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP, The Future of Food, as we see it, is also about the future of its representations, in terms of the communication arou ...

Winning Share of Mouth in the Conversation Age

Winning Share of Mouth in the Conversation Age

By Guillaume Herbette, CEO, MSLGROUP Today, for a food and beverage company to win share of mouth, it also needs to win at share of voice. In an era where food and drink have becom ...

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

The forty-plus employees at MSLGROUP in Japan started work at their new office in Tokyo’s haute couture district, Omotesando, on June 27th, 2016. The move is the result of aligning ...

EU Deal for Better Rules on Pension Funds

EU Deal for Better Rules on Pension Funds

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP While the EU institutions continue to address the outcome of the UK referendum on EU membership and prepare to manage its ...

Six Things We Learnt From the EU Referendum

Six Things We Learnt From the EU Referendum

By Anna Davies, Senior Consultant at CNC Communications & Network Consulting The United Kingdom’s historic vote to leave the European Union surprised millions around the world. ...

Eight Wins for MSLGROUP at PRSA Silver Anvil Awards 2016

Our North America team had a great night at the Public Relations Society of America (PRSA) Silver Anvil Awards ceremony on 9 June, 2016. The team took home five Silver Anvils and three Awards of Excellence. The wins are as follows: Silver Anvils The Home Depot Foundation Celebration of Service: Creating Independence at Home for U.S. (Events and Observances — More Than Seven Days — Associations/Nonprofit Org ...

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MSLGROUP’s Entries for Cannes Lions 2016

On the heels of MSLGROUP winning the Cannes PR Lion Grand Prix last year, several campaigns from our global network of agencies have potential to be recognized at next month’s 2016 Cannes Lions International Festival of Creativity. This year’s MSLGROUP body of work is rich and world-class. It demonstrates power and scale (launching Netflix in 130 countries all at once), builds off insightful human truths (A ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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Health Data’s Allure to Hackers

By Don Fluckinger, Senior Media and Content Strategist, MSLGROUP Hackers love health data because it’s worth so much more than financial data - It’s a mantra security experts and reporters repeat so frequently that it’s a given, a fact-by-repetition, a subjective opinion so true it can’t be false. Can you really explain why? Yes, some underserved individual patients so desperate for treatment (or, perhaps, ...

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Healthcare: ‘Extreme Transformation’

‘Healthcare will go through extreme transformation. There are many problems that haven’t yet been solved and there are now more companies than ever that are seeing the opportunities to solve them from a tech standpoint,’ says Jeff Melton, SVP, Global Technology & Platforms at MSLGROUP. Melton cites the example of Apple’s ResearchKit, launched in March 2015. This open source software framework is designe ...

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#MSLHealth: What’s next in Neurotech | #MSLSxSW

By Helen Shik, ‎Senior Vice President, Healthcare at MSLGROUP The day at SXSW started with an engaging and inspiring session with Dr. Geoffrey Ling of the Defense Advanced Research Projects Agency (DARPA) and Duke’s Dr. Murali Doraiswamy on advances in neurotechnology. Dr. Ling talked about the incredible advances in prosthetics. In just seven years they went from prototype to FDA approval of a modular pros ...

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Enhancing Content Marketing Practices for the Health Industry

By Aleisia Gibson-Wright, Senior Vice President, MSLGROUP Content marketing was a novel concept in communications few years back. But this year, content programs are more prevalent in our industry than in the prior year. Content now is largely unbranded, very visual, and filled with inspiring patient-focused storytelling. Whether pharma, healthcare systems or devices and diagnostics – all kinds of organizat ...

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Top Ten Blog Posts of 2014

This year, we shared trends in the PR industry, transmedia storytelling and crisis communications; energy, financial communications, the latest news and updates in public affairs; crowd sourced opinions on new social media platforms; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. Let's take a look at the most read post on our blog. TOP ...

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The Gamification of Healthcare – Wellness at Work with MSLGROUP

By Davida Dinerman, Account Director at MSLGROUP Summer’s here, and it’s a great time to get outdoors and be active. I, for one, am a big believer in the benefits of physical activity. It’s fantastic for one’s mental and physical well-being. There is a big movement now to use social gaming to help people modify behavioral patterns, start a health plan and stick with it. But wellness is more than diet and ex ...

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