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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

MSLGROUP’s New Advocacy Model — Share and Care

By Stefanie Clemen – Scientific Consultant and Strategist MSLGROUP Germany Stefanie Clemen, a Scientific Consultant and Strategist at MSL Germany, drives us through the major challenges of today’s healthcare arena to present us our new advocacy offer. This model has been developed by Dr. Clemen and Dominic Payling, Planning Director at MSLGROUP in London and it is summarized in our thought leadership paper ...

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Interactive Infographic: MSLGROUP 2013: Year In Review

By Trudi Harris, Chief Communications Officer, MSLGROUP 2013 has been a special year for MSLGROUP, which brought us our Corporate Consultancy of the Year award and Best Use of Research, Measurement and Evaluation by a PR Consultancy as well as a slew of regional awards including us being the top PR agency for LGBT Equality and the PR Service of the Year for PurPle. We continued our acquisition spree with Es ...

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The New Golden Rule For Healthcare

By Dr François Sarkozy, Chairman, Publicis Healthcare Consulting Pharma’s approach to communicating value has historically been effective in targeting various stakeholder groups such as patients, physicians and payers,but independently from one another and sequentially. In the past, we used to consider physicians as the major stakeholders but in today’s constricted healthcare environment, with an aversion t ...

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Health Among Top Priorities For Germans

 By Anne Brants, Consumer Healthcare, MSLGermany   2014 has just started and many Germans have made New Year resolutions: some want to quit smoking, take up more sports or lose weight. Usually resolutions are about health and weight, which reinforces the results of the “Werte-Index” (value-index) : Health is the primary goal for the German population and many of them desire an ideal physical fitness le ...

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A New Approach To The EMEA Healthcare Market

By Elisabetta Moroni, General Manager, MSLGROUP Italia & EMEA, Healthcare Practice Leader “You Share We Care” – II edition: The power of five acting as one With the “You Share, We Care” project we choose to act as an independent catalyst of conversations in the healthcare sector. This project was launched by us in June 2012. This year, leveraging off its success, we embarked on a collaboration with four ...

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Top 10 Blog Posts of 2013

This year, our chiefs talked about the future of the People Relations industry and next generation storytelling. We also shared a round up of news from the hottest digital event in Germany Re:Publica, and our social media expert pointed out what many brands are doing wrong. Insights on how co-creation communities are the future of engagement were very popular on our blog and our experience with Siemens, giv ...

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Team GSK: People’s Insights

GlaxoSmithKline (GSK) leveraged its sponsorship of the London 2012 Summer Olympics to boost employee engagement with a series of Olympics-themed programs under the Team GSK banner. GSK at the Olympics GSK was the Official Provider of Laboratory Services for anti-doping at London 2012 and played a critical role in delivering the cleanest games by bringing science to the games. GSK ensured that every single m ...

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What’s In Our Way?: An Introduction To The Publicis Groupe ‘You Share We Care’ Ebook

By Anders Kempe, President, EMEA, MSLGROUP Europe is facing a difficult financial scenario and, although one can see positive signs in the global economy,we are facing significant challenges. Our optimism for the future is subdued by the tangible impact the economic crisis has had on our daily lives, and cuts in government spending have had a significantly negative effect on the availability of health syste ...

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European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Video: Critical Conversations: Shellie Winkler On Healthcare Communications & Trust

What are the skill sets required if you want to be a healthcare communications professional? Who do people trust as a source of health information? How are Twitter and Facebook being used by healthcare firms? Shellie Winkler, MSLGROUP's healthcare practice leader, answers these questions and more in this short video interview. Read more about Shellie here. ...

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