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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

European Excellence Awards 2013: Re-invention In The World Of PR

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP  The views below are mine, and not the rest of the EEA Jury. Like a few weeks ago in Miami (SABRE Awards) and last June in Cannes (Lions Festival), the European Excellence Awards Jury held in Munich, Germany, December 4-5 confirmed that our PR industry is changing very fast – at least the best agencies of this industry, whose work was awarded. Th ...

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Video: Critical Conversations: Shellie Winkler On Healthcare Communications & Trust

What are the skill sets required if you want to be a healthcare communications professional? Who do people trust as a source of health information? How are Twitter and Facebook being used by healthcare firms? Shellie Winkler, MSLGROUP's healthcare practice leader, answers these questions and more in this short video interview. Read more about Shellie here. ...

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What is new at HIMSS14? Education, Exhibitions and The Connected Patient

By Davida Dinerman, SchwartzMSL, MSLGROUP North America Karen Malone and JoAnn Klinedinst, CPHIMS, PMP, CES, FHIMSS, are very busy people these days. As vice president of meeting services and vice president of professional development respectively for HIMSS, they are focused on making #HIMSS14 the best it has ever been. We caught up with Karen and JoAnn to learn about what’s new and why HIMSS remains the to ...

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A Bed’s Eye View of Health Reform

By Chuck Alston, Senior Vice President, Director of Public Affairs at MSLGROUP Washington DC. Chuck gave this presentation at the QualitySync II, a Medicare quality improvement conference in Virginia committed to "Transforming Care Through Innovation". A Bed's Eye View of Health Reform from MSLGROUP Chuck presented to an audience of health care providers his best research-based thinking into communications ...

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An Injection of Truth

By Kelly Walsh, CEO, London, MSLGROUP There's a perfect storm of suspicion, rumour and reported bad practice and it's heading in the direction of the cosmetic surgery industry. A while ago I wrote about the new health elite who eschew the more obvious markers of having 'made it', and instead are spending serious time and money to achieve the kind of glossy good health that is only possible if you're very yo ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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Introducing the Now & Next: Future of Engagement report

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP The future doesn't fit in the containers or mindset of the past. Our Now & Next: Future of Engagement report identifies the ten most important frontiers that will define the future of engagement in our Social Age: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social C ...

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GE NFL Head Health Challenge: People’s Insights

What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

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Just The Right Dosage On The Go

By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

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Healthcare Priorities & Policy Developments In Europe

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

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