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President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

What is new at HIMSS14? Education, Exhibitions and The Connected Patient

By Davida Dinerman, SchwartzMSL, MSLGROUP North America Karen Malone and JoAnn Klinedinst, CPHIMS, PMP, CES, FHIMSS, are very busy people these days. As vice president of meeting services and vice president of professional development respectively for HIMSS, they are focused on making #HIMSS14 the best it has ever been. We caught up with Karen and JoAnn to learn about what’s new and why HIMSS remains the to ...

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A Bed’s Eye View of Health Reform

By Chuck Alston, Senior Vice President, Director of Public Affairs at MSLGROUP Washington DC. Chuck gave this presentation at the QualitySync II, a Medicare quality improvement conference in Virginia committed to "Transforming Care Through Innovation". A Bed's Eye View of Health Reform from MSLGROUP Chuck presented to an audience of health care providers his best research-based thinking into communications ...

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An Injection of Truth

By Kelly Walsh, CEO, London, MSLGROUP There's a perfect storm of suspicion, rumour and reported bad practice and it's heading in the direction of the cosmetic surgery industry. A while ago I wrote about the new health elite who eschew the more obvious markers of having 'made it', and instead are spending serious time and money to achieve the kind of glossy good health that is only possible if you're very yo ...

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The Challenging Agenda of the EU Energy Market

By Leonardo Sforza, Managing Director, MSLGROUP- JKL Group Brussels Energy policy is becoming more than ever a crucial test bed of the capacity of EU institutions and Member States to work together overcoming the traditional divide that have characterised policy discussions in this area over the last two decades. The EU and international dimension of energy policies has never been so prominent in the nation ...

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Introducing the Now & Next: Future of Engagement report

By Pascal Beucler, SVP and Chief Strategy Officer, MSLGROUP The future doesn't fit in the containers or mindset of the past. Our Now & Next: Future of Engagement report identifies the ten most important frontiers that will define the future of engagement in our Social Age: Crowdfunding, Behavior Change Games, Collaborative Social Innovation, Grassroots Change Movements, Co-creation Communities, Social C ...

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GE NFL Head Health Challenge: People’s Insights

What is the GE NFL Head Health Challenge?  In March 2013, GE and NFL launched the open innovation Head Health Challenge to mobilize innovators around head health: to help diagnose mild traumatic brain injury and improve the safety of athletes, members of the military and society overall. The challenge is a part of the Head Health Initiative a new four-year, $60 million partnership between GE and NFL to rese ...

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Just The Right Dosage On The Go

By Susanne Ayen, Senior Consultant, MSLGROUP Germany The importance of mobile apps is rising as more young users in Germany search for quick answers to questions concerning their health. In Germany, every third smartphone user uses mobile apps that offer health information. In the future, the relevance of this kind of health information is set to increase even further: among 18 to 29 year-olds in the countr ...

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Healthcare Priorities & Policy Developments In Europe

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Although the organisation and delivery of healthcare is the responsibility of each EU Member State, the role of the EU is to complement and adds value to the national policies by addressing common challenges and by establishing a level-playing field in terms of market access for the industry. In its mission, the EU is assisted by ad hoc agencies ...

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Introducing the PurPle Index

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

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A missed opportunity: New German regulatory framework for medical products fails to properly address Social Media

Does Germany's new legislation around communicating medical products really address social media? by Isabell Pavlic, Director, Healthcare Communication, MSL Germany Around the world, communication around ethical medical products is heavily regulated. Rightly so – given the compliance and risk management issues that affect not only pharmaceutical companies but also government regulators. Moreover, we all kno ...

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