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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

A New Paradigm: The Need for Innovation in Healthcare

Pharma is not just making “white pills”: this industry has an impact on society, economy, and the wellness of populations. Innovation is the fil rouge of this process. For smaller companies, delivering innovation is more of a challenge and indeed expensive - so it's important those smaller companies form partnerships with entities that co-finance research and studies. It is also necessary to reinforce commu ...

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A New Mindset: Healthcare Reputation and Corporate Citizenship

We think it's time for healthcare companies to stand up, to become the interlocutors of institutions and partners of patients. In order to become trusted partners, they must work on corporate reputation to change the way civil society and institutions perceive them. The industry must work jointly in order to plan a common reputation management project because patients, while becoming more and more influenti ...

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Healthcare’s New Ecosystem: Power to the Patients

We now live in the conversation economy. Thanks to digital communication, we are facing a real democratic revolution: people (patients, families, doctors, journalists…) can talk to each other in real-time, and with ease. As part of the “You share, we care!” initiative, we surveyed 70 managers in Europe asking them, “Are you ready to handle a revolution?” MSLGROUP put this question to a group of top managers ...

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What Makes A Good Healthcare Campaign

By Elisabetta Moroni, General Manager MSL Italia & practice leader, MSLGROUP  EMEA HEALTHCARE We believe that there is a profound transformation going on in the healthcare space. In these increasingly digital times, the peer-to-peer revolution represents a change in trust. Patients are becoming advocates, and sometimes they put more trust in those who are closer to them, than the traditional KOL or stak ...

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Sharing Is Caring: A Lesson From Prof David Khayat

By Pascal Beucler, Chief Strategy Officer, MSLGROUP About seven years ago, I was heading a team of designers in charge of creating the visual identity for the soon-to-be-launched Institut National du Cancer (French National Institute for Cancer), sponsored by the then President of France, Jacques Chirac. Prior to launching the Institute, Professor David Khayat, one of the most prominent oncologists in the c ...

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Moms Are Clicking In The Kitchen

  By Elise Titan, Senior VP, Food & Beverage specialty, MSLGROUP “What are you making for dinner?” No, this isn’t my hungry child asking me what I’m preparing. It is my Facebook post on a Thursday afternoon asking my friends for suggestions on what to serve at the dinner table that night. This is pretty typical behavior for moms these days considering women with kids under the age of 13, like me, a ...

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Brussels: New Plans To Reduce Regulatory Costs Of Clinical Trials

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Earlier in June, at our healthcare seminar in Geneva, we discussed the European Commission's compelling new regulation that is due to replace the cumbersome statutory requirements for clinical trials currently in place. The New Regulation The new legislation proposed by the Commission will take the form of a 'regulation' rather than a 'directive ...

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Public vs. Private Healthcare Information Exchanges – The Debate Continues

By Sarah Bianchi, MSLGROUP Americas [caption id="" align="alignleft" width="232" caption="Healthcare information | Courtesy: Healthinformatics.wikispaces.com"][/caption] As federal incentives continue to drive the electronic storage and exchange of patient health records, more and more providers – from large national health systems to small town solo physician practices – are signing onto health information ...

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Video: PR Perspectives On The Obamacare Ruling

[caption id="" align="alignleft" width="68" caption="Chuck Alston, MSLGROUP"][/caption] By Chuck Alston, Director - Public Affairs, MSLGROUP Americas It’s been a crucial day here in Washington with the Supreme Court’s ruling that the major provisions of the Affordable Care Act are in fact constitutional. With the court ruling 5-4 in favor of key provisions of the bill that will take full effect in 2014, hea ...

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BIO Is Back: Key Take-aways

By Ben Navon, MSLGROUP Americas [caption id="" align="aligncenter" width="500" caption="Massachusetts Governor Deval Patrick addresses onlookers at the Massachusetts Pavilion Welcome Program on June 18 during the BIO International Convention in Boston."][/caption]   BIO’s annual international life sciences convention kicked off in Boston yesterday, and despite the broader economic climate, industry lum ...

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