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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

A New Paradigm: The Need for Innovation in Healthcare

Pharma is not just making “white pills”: this industry has an impact on society, economy, and the wellness of populations. Innovation is the fil rouge of this process. For smaller companies, delivering innovation is more of a challenge and indeed expensive - so it's important those smaller companies form partnerships with entities that co-finance research and studies. It is also necessary to reinforce commu ...

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A New Mindset: Healthcare Reputation and Corporate Citizenship

We think it's time for healthcare companies to stand up, to become the interlocutors of institutions and partners of patients. In order to become trusted partners, they must work on corporate reputation to change the way civil society and institutions perceive them. The industry must work jointly in order to plan a common reputation management project because patients, while becoming more and more influenti ...

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Healthcare’s New Ecosystem: Power to the Patients

We now live in the conversation economy. Thanks to digital communication, we are facing a real democratic revolution: people (patients, families, doctors, journalists…) can talk to each other in real-time, and with ease. As part of the “You share, we care!” initiative, we surveyed 70 managers in Europe asking them, “Are you ready to handle a revolution?” MSLGROUP put this question to a group of top managers ...

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What Makes A Good Healthcare Campaign

By Elisabetta Moroni, General Manager MSL Italia & practice leader, MSLGROUP  EMEA HEALTHCARE We believe that there is a profound transformation going on in the healthcare space. In these increasingly digital times, the peer-to-peer revolution represents a change in trust. Patients are becoming advocates, and sometimes they put more trust in those who are closer to them, than the traditional KOL or stak ...

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Sharing Is Caring: A Lesson From Prof David Khayat

By Pascal Beucler, Chief Strategy Officer, MSLGROUP About seven years ago, I was heading a team of designers in charge of creating the visual identity for the soon-to-be-launched Institut National du Cancer (French National Institute for Cancer), sponsored by the then President of France, Jacques Chirac. Prior to launching the Institute, Professor David Khayat, one of the most prominent oncologists in the c ...

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Moms Are Clicking In The Kitchen

  By Elise Titan, Senior VP, Food & Beverage specialty, MSLGROUP “What are you making for dinner?” No, this isn’t my hungry child asking me what I’m preparing. It is my Facebook post on a Thursday afternoon asking my friends for suggestions on what to serve at the dinner table that night. This is pretty typical behavior for moms these days considering women with kids under the age of 13, like me, a ...

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Brussels: New Plans To Reduce Regulatory Costs Of Clinical Trials

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Earlier in June, at our healthcare seminar in Geneva, we discussed the European Commission's compelling new regulation that is due to replace the cumbersome statutory requirements for clinical trials currently in place. The New Regulation The new legislation proposed by the Commission will take the form of a 'regulation' rather than a 'directive ...

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Public vs. Private Healthcare Information Exchanges – The Debate Continues

By Sarah Bianchi, MSLGROUP Americas [caption id="" align="alignleft" width="232" caption="Healthcare information | Courtesy: Healthinformatics.wikispaces.com"][/caption] As federal incentives continue to drive the electronic storage and exchange of patient health records, more and more providers – from large national health systems to small town solo physician practices – are signing onto health information ...

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Video: PR Perspectives On The Obamacare Ruling

[caption id="" align="alignleft" width="68" caption="Chuck Alston, MSLGROUP"][/caption] By Chuck Alston, Director - Public Affairs, MSLGROUP Americas It’s been a crucial day here in Washington with the Supreme Court’s ruling that the major provisions of the Affordable Care Act are in fact constitutional. With the court ruling 5-4 in favor of key provisions of the bill that will take full effect in 2014, hea ...

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BIO Is Back: Key Take-aways

By Ben Navon, MSLGROUP Americas [caption id="" align="aligncenter" width="500" caption="Massachusetts Governor Deval Patrick addresses onlookers at the Massachusetts Pavilion Welcome Program on June 18 during the BIO International Convention in Boston."][/caption]   BIO’s annual international life sciences convention kicked off in Boston yesterday, and despite the broader economic climate, industry lum ...

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