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Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Introducing the PurPle Index

By Scott Beaudoin, Global Director - PurPle, MSLGROUP Today, we launched the PurPle Index, a product of our new global offering, PurPle (Purpose + People). Grounded in the new triple bottom line - purpose, performance and participation - PurPle puts people at the center of its proprietary strategic communications process, helps unlock purpose for companies, to maximize participation and performance. We foun ...

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A missed opportunity: New German regulatory framework for medical products fails to properly address Social Media

Does Germany's new legislation around communicating medical products really address social media? by Isabell Pavlic, Director, Healthcare Communication, MSL Germany Around the world, communication around ethical medical products is heavily regulated. Rightly so – given the compliance and risk management issues that affect not only pharmaceutical companies but also government regulators. Moreover, we all kno ...

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A New Paradigm: The Need for Innovation in Healthcare

Pharma is not just making “white pills”: this industry has an impact on society, economy, and the wellness of populations. Innovation is the fil rouge of this process. For smaller companies, delivering innovation is more of a challenge and indeed expensive - so it's important those smaller companies form partnerships with entities that co-finance research and studies. It is also necessary to reinforce commu ...

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A New Mindset: Healthcare Reputation and Corporate Citizenship

We think it's time for healthcare companies to stand up, to become the interlocutors of institutions and partners of patients. In order to become trusted partners, they must work on corporate reputation to change the way civil society and institutions perceive them. The industry must work jointly in order to plan a common reputation management project because patients, while becoming more and more influenti ...

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Healthcare’s New Ecosystem: Power to the Patients

We now live in the conversation economy. Thanks to digital communication, we are facing a real democratic revolution: people (patients, families, doctors, journalists…) can talk to each other in real-time, and with ease. As part of the “You share, we care!” initiative, we surveyed 70 managers in Europe asking them, “Are you ready to handle a revolution?” MSLGROUP put this question to a group of top managers ...

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What Makes A Good Healthcare Campaign

By Elisabetta Moroni, General Manager MSL Italia & practice leader, MSLGROUP  EMEA HEALTHCARE We believe that there is a profound transformation going on in the healthcare space. In these increasingly digital times, the peer-to-peer revolution represents a change in trust. Patients are becoming advocates, and sometimes they put more trust in those who are closer to them, than the traditional KOL or stak ...

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Sharing Is Caring: A Lesson From Prof David Khayat

By Pascal Beucler, Chief Strategy Officer, MSLGROUP About seven years ago, I was heading a team of designers in charge of creating the visual identity for the soon-to-be-launched Institut National du Cancer (French National Institute for Cancer), sponsored by the then President of France, Jacques Chirac. Prior to launching the Institute, Professor David Khayat, one of the most prominent oncologists in the c ...

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Moms Are Clicking In The Kitchen

  By Elise Titan, Senior VP, Food & Beverage specialty, MSLGROUP “What are you making for dinner?” No, this isn’t my hungry child asking me what I’m preparing. It is my Facebook post on a Thursday afternoon asking my friends for suggestions on what to serve at the dinner table that night. This is pretty typical behavior for moms these days considering women with kids under the age of 13, like me, a ...

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Brussels: New Plans To Reduce Regulatory Costs Of Clinical Trials

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP EMEA Earlier in June, at our healthcare seminar in Geneva, we discussed the European Commission's compelling new regulation that is due to replace the cumbersome statutory requirements for clinical trials currently in place. The New Regulation The new legislation proposed by the Commission will take the form of a 'regulation' rather than a 'directive ...

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Public vs. Private Healthcare Information Exchanges – The Debate Continues

By Sarah Bianchi, MSLGROUP Americas [caption id="" align="alignleft" width="232" caption="Healthcare information | Courtesy: Healthinformatics.wikispaces.com"][/caption] As federal incentives continue to drive the electronic storage and exchange of patient health records, more and more providers – from large national health systems to small town solo physician practices – are signing onto health information ...

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