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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Social Media Tips for Healthcare Marketers

[caption id="" align="alignleft" width="95" caption="Wendy Ryan, MSLGROUP"][/caption] By Wendy Ryan, Vice President, Schwartz MSL How is social media being used as a marketing tool by healthcare specialists? At a recent summit on social media hosted by PRSA in Boston, USA,  presenters from the healthcare industry discussed the state of social media. Wendy brings you a gist of the several interesting convers ...

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Health Dilemmas: The Implications of Living Longer

By Richard Hayhurst, MD - Health, MSL London Having studied history in the 70's, it’s now fascinating to see TV series and books such as Dominic Sandbrook’s on the period to try and untangle some of the myths and realities around events I actually lived through. However, it’s also inspired me to reflect on the wealth of experience my work in health and science PR has given me over the last 30 years along wi ...

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The Rise Of Personalized Medicine

By Jeff Young, VP Editorial Services & Health-Care, MSLGROUP New York In medicine, one size does not fit all. Two people who take different doses of the same medication may have very different responses. One may experience troublesome side effects, while the other has minimal or no side effects. Of course, health-care professionals have always been alert to variations between patients. But scientific un ...

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Not as good as it looks, not as bad as it seems…

By Jaideep Shergill, CEO Hanmer MSL India Yesterday, MSLGROUP India launched its latest executive report:Understanding the Public Relations Industry in India: Challenges, Opportunities & 2012 Outlook. The Indian PR industry is at a curious crossroads. The general perception is that it is booming on the back of a surging economy and is worth billions of dollars. However, the truth is a toned down version ...

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The People’s Lab at MSLGROUP: Crowdsourcing Insights and Innovation

[caption id="attachment_3660" align="alignleft" width="150" caption="Pascal Beucler"][/caption] By Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, and Gaurav Mishra, Asia Director of Social Media at MSLGROUP The Power of People’s Insights According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one o ...

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View from New York: India Reshaping Pharmaceutical Manufacturing

--by Erin Ortiz,  Vice President, Healthcare Practice, MSLGROUP New York This post originally appeared on the MSLGROUP Americas blog. India is rising. The country is on a fast-track to replace Japan as the world’s third-largest economy by 2020, outrank China in population by 2032 and the U.S. in English speakers by 2050. One of India’s main drivers of its economic rise and modernization is the outsourcing i ...

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Homeward Bound: The Shift of Devices from Hospital to Home

--by Jeanine O'Kane, North American director of the Healthcare PR Practice This is one in a series of blog posts on healthcare PR trends. Here, Jeanine summarizes healthcare trends and argues that medical-device companies need to create more intuitive and user-friendly devices for the many aging, Internet-savvy Americans who want to live out their lives at home. For related articles, please visit the MSLGRO ...

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Living Better: MSLGROUP Launches New Offering Centered on Health and Wellness

--by Paul Keable, SVP and deputy managing director, MSL Canada Never before have health and wellness been such important considerations for Canadians. We’ve seen this trend increasing over the past several years, even as it’s become more difficult to incorporate these two factors into our everyday lives. In response to this, we’re excited to launch our new Living Better offering---a global MSLGROUP practice ...

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