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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Video: PR Perspectives On The Obamacare Ruling

[caption id="" align="alignleft" width="68" caption="Chuck Alston, MSLGROUP"][/caption] By Chuck Alston, Director - Public Affairs, MSLGROUP Americas It’s been a crucial day here in Washington with the Supreme Court’s ruling that the major provisions of the Affordable Care Act are in fact constitutional. With the court ruling 5-4 in favor of key provisions of the bill that will take full effect in 2014, hea ...

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BIO Is Back: Key Take-aways

By Ben Navon, MSLGROUP Americas [caption id="" align="aligncenter" width="500" caption="Massachusetts Governor Deval Patrick addresses onlookers at the Massachusetts Pavilion Welcome Program on June 18 during the BIO International Convention in Boston."][/caption]   BIO’s annual international life sciences convention kicked off in Boston yesterday, and despite the broader economic climate, industry lum ...

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Social Media Tips for Healthcare Marketers

[caption id="" align="alignleft" width="95" caption="Wendy Ryan, MSLGROUP"][/caption] By Wendy Ryan, Vice President, Schwartz MSL How is social media being used as a marketing tool by healthcare specialists? At a recent summit on social media hosted by PRSA in Boston, USA,  presenters from the healthcare industry discussed the state of social media. Wendy brings you a gist of the several interesting convers ...

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Health Dilemmas: The Implications of Living Longer

By Richard Hayhurst, MD - Health, MSL London Having studied history in the 70's, it’s now fascinating to see TV series and books such as Dominic Sandbrook’s on the period to try and untangle some of the myths and realities around events I actually lived through. However, it’s also inspired me to reflect on the wealth of experience my work in health and science PR has given me over the last 30 years along wi ...

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The Rise Of Personalized Medicine

By Jeff Young, VP Editorial Services & Health-Care, MSLGROUP New York In medicine, one size does not fit all. Two people who take different doses of the same medication may have very different responses. One may experience troublesome side effects, while the other has minimal or no side effects. Of course, health-care professionals have always been alert to variations between patients. But scientific un ...

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Not as good as it looks, not as bad as it seems…

By Jaideep Shergill, CEO Hanmer MSL India Yesterday, MSLGROUP India launched its latest executive report:Understanding the Public Relations Industry in India: Challenges, Opportunities & 2012 Outlook. The Indian PR industry is at a curious crossroads. The general perception is that it is booming on the back of a surging economy and is worth billions of dollars. However, the truth is a toned down version ...

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The People’s Lab at MSLGROUP: Crowdsourcing Insights and Innovation

[caption id="attachment_3660" align="alignleft" width="150" caption="Pascal Beucler"][/caption] By Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, and Gaurav Mishra, Asia Director of Social Media at MSLGROUP The Power of People’s Insights According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one o ...

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View from New York: India Reshaping Pharmaceutical Manufacturing

--by Erin Ortiz,  Vice President, Healthcare Practice, MSLGROUP New York This post originally appeared on the MSLGROUP Americas blog. India is rising. The country is on a fast-track to replace Japan as the world’s third-largest economy by 2020, outrank China in population by 2032 and the U.S. in English speakers by 2050. One of India’s main drivers of its economic rise and modernization is the outsourcing i ...

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Homeward Bound: The Shift of Devices from Hospital to Home

--by Jeanine O'Kane, North American director of the Healthcare PR Practice This is one in a series of blog posts on healthcare PR trends. Here, Jeanine summarizes healthcare trends and argues that medical-device companies need to create more intuitive and user-friendly devices for the many aging, Internet-savvy Americans who want to live out their lives at home. For related articles, please visit the MSLGRO ...

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Living Better: MSLGROUP Launches New Offering Centered on Health and Wellness

--by Paul Keable, SVP and deputy managing director, MSL Canada Never before have health and wellness been such important considerations for Canadians. We’ve seen this trend increasing over the past several years, even as it’s become more difficult to incorporate these two factors into our everyday lives. In response to this, we’re excited to launch our new Living Better offering---a global MSLGROUP practice ...

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