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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

Social Media Tips for Healthcare Marketers

[caption id="" align="alignleft" width="95" caption="Wendy Ryan, MSLGROUP"][/caption] By Wendy Ryan, Vice President, Schwartz MSL How is social media being used as a marketing tool by healthcare specialists? At a recent summit on social media hosted by PRSA in Boston, USA,  presenters from the healthcare industry discussed the state of social media. Wendy brings you a gist of the several interesting convers ...

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Health Dilemmas: The Implications of Living Longer

By Richard Hayhurst, MD - Health, MSL London Having studied history in the 70's, it’s now fascinating to see TV series and books such as Dominic Sandbrook’s on the period to try and untangle some of the myths and realities around events I actually lived through. However, it’s also inspired me to reflect on the wealth of experience my work in health and science PR has given me over the last 30 years along wi ...

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The Rise Of Personalized Medicine

By Jeff Young, VP Editorial Services & Health-Care, MSLGROUP New York In medicine, one size does not fit all. Two people who take different doses of the same medication may have very different responses. One may experience troublesome side effects, while the other has minimal or no side effects. Of course, health-care professionals have always been alert to variations between patients. But scientific un ...

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Not as good as it looks, not as bad as it seems…

By Jaideep Shergill, CEO Hanmer MSL India Yesterday, MSLGROUP India launched its latest executive report:Understanding the Public Relations Industry in India: Challenges, Opportunities & 2012 Outlook. The Indian PR industry is at a curious crossroads. The general perception is that it is booming on the back of a surging economy and is worth billions of dollars. However, the truth is a toned down version ...

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The People’s Lab at MSLGROUP: Crowdsourcing Insights and Innovation

[caption id="attachment_3660" align="alignleft" width="150" caption="Pascal Beucler"][/caption] By Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, and Gaurav Mishra, Asia Director of Social Media at MSLGROUP The Power of People’s Insights According to the recent PwC CEO Survey of 1200+ business leaders across 69 countries, business leaders believe that crowdsourcing people’s insights are one o ...

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View from New York: India Reshaping Pharmaceutical Manufacturing

--by Erin Ortiz,  Vice President, Healthcare Practice, MSLGROUP New York This post originally appeared on the MSLGROUP Americas blog. India is rising. The country is on a fast-track to replace Japan as the world’s third-largest economy by 2020, outrank China in population by 2032 and the U.S. in English speakers by 2050. One of India’s main drivers of its economic rise and modernization is the outsourcing i ...

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Homeward Bound: The Shift of Devices from Hospital to Home

--by Jeanine O'Kane, North American director of the Healthcare PR Practice This is one in a series of blog posts on healthcare PR trends. Here, Jeanine summarizes healthcare trends and argues that medical-device companies need to create more intuitive and user-friendly devices for the many aging, Internet-savvy Americans who want to live out their lives at home. For related articles, please visit the MSLGRO ...

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Living Better: MSLGROUP Launches New Offering Centered on Health and Wellness

--by Paul Keable, SVP and deputy managing director, MSL Canada Never before have health and wellness been such important considerations for Canadians. We’ve seen this trend increasing over the past several years, even as it’s become more difficult to incorporate these two factors into our everyday lives. In response to this, we’re excited to launch our new Living Better offering---a global MSLGROUP practice ...

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