You Are Here: Home » MSLGROUP In The News
President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

PRovoke16: Earned Beats Paid In Moving From Influence To Sales

When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more. MIAMI—When it comes to turning influencer marketing into sales, earned media outperforms paid—often by a factor—of seven or more, attendees at PRovoke16 heard from Procter & Gamble and MSLGROUP during a session on “The Brand New Influence: Innovations in Consumer Engagement.” Guill ...

Read more

MSLGROUP Featured in Advisory HQ’s list of ‘Top 6 PR Firms’

AdvisoryHQ News, an online news media that provides research, reviews, and ranking of firms and products across the U.S., U.K., Canada, and Australia for the financial, accounting, insurance, shopping, marketing, advertising, consulting, mortgage, retail, investment, and software sectors has ranked MSLGROUP in its list of 2017’s top 6 PR firms. According to AdvisoryHQ News, MSLGROUP stands out among PR comp ...

Read more

PR Week 40 Under 40 2016: Risa Burgess

Risa Burgess of the MSLGROUP Boston office has been selected to the 2016 PR Week 40 Under 40 list of the best young professionals in the industry as published in the August edition. Burgess started her career as an account coordinator 17 years ago at Schwartz Communication that was since acquired by MSLGROUP. Burgess is a trusted advisor for MSLGROUP Boston’s longest-standing client: West Pharmaceutical (16 ...

Read more

MSLGROUP India Partners World Economic Forum at the India Economic Summit 2016

By Apurva Mishra, Account Manager, MSLGROUP India With a strong demographic dividend, a growing entrepreneurial ecosystem and a large domestic market, the time is right for India’s economy to soar. At this critical juncture for India, the 2016 India Economic Summit (IES2016), held in partnership with the Confederation of Indian Industry (CII), provided the platform to engage the global multi-stakeholder com ...

Read more

MSLGROUP Named Asia Pacific Consultancy of the Year by the Holmes Report

MSLGROUP, the influence and engagement consultancy of Publicis Groupe, and the largest strategic communications and reputation advisory network in Asia and Europe, was named Asia Pacific Consultancy of the Year by the Holmes Report at the 2016 SABRE Awards ceremony in Hong Kong on Wednesday night. It is the second time in four years that we have received this highest of Asia recognitions by the Holmes Repor ...

Read more

MSLGROUP in Japan Moves to Omotesando, the ‘Champs Elysees’ of Tokyo

The forty-plus employees at MSLGROUP in Japan started work at their new office in Tokyo’s haute couture district, Omotesando, on June 27th, 2016. The move is the result of aligning Groupe resources with the Publicis One model, launched in late 2015. MSLGROUP in Japan will share its new home, a four-story office located at 4-9-3 Jingu-mae, Shibuya Ward, with Saatchi & Saatchi Wellness and DigitasLBi. For ...

Read more

Mondelez Shifts Indian Communications Remit To MSLGROUP

MSLGROUP to oversee communications, brand and digital engagement for food conglomerate in India. Mondelez India has shifted its Indian communications remit to MSLGROUP following a competitive review. The company, which previously worked with Perfect Relations in India, has tasked MSLGROUP with enhancing its brand salience in the country, via an assignment that includes strategic communications, brand engage ...

Read more

Momentum, Integration Drive PR Forward

The CEOs of the world's largest­ holding companies credit integration for 2015's success stories. Publicis Groupe CEO, Maurice Lévy's interview is an excerpt of the article published on PRWeek.com How did PR perform for Publicis in 2015? Where does its performance stand in relation to other disciplines within the group? Maurice Lévy: In 2015, our PR business showed a return to growth with single-digit organ ...

Read more

Similac’s ‘Sisterhood of Motherhood’ Wins PRWeek COTY 2016

MSLGROUP is proud to support ‪‎PR Week Awards' Campaign of the Year - Similac's Sisterhood of Motherhood initiative. Our US team has bagged the PR Week COTY trophy for the second consecutive year. The initiative also won Healthcare Campaign of the Year. Similac’s Sisterhood of Motherhood The MSLGROUP - Abbott Sisterhood of Motherhood initiative, on behalf of Similac is a campaign that gets right to the hear ...

Read more

Virtual Reality in Public Relations

MSLGROUP and PRWeek are collaborating on a fascinating hands-on event session on Monday, March 14 at 11 a.m. on the subject of Virtual Reality in the PR industry. One of the world’s top social media evangelists and futurists, Robert Scoble, will be appearing on our panel along with Jon Hackett, Director of Emerging Technology at our sister agency, Nurun, Mitch Gelman, VP, Product, Gannett, USA TODAY Network ...

Read more