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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

The Fourth Industrial Revolution In Latin America: David vs. Goliath

By Paulo Andreoli, Chairman MSLGROUP Latin America and President MSLGROUP In order for a Fourth Industrial Revolution to be successful in Latin America, governments, companies, workers, universities and society will have to work together. Wendell Lira was an unknown Brazilian footballer until January 11, when he won the FIFA Puskas Award for the best goal of 2015. He plays for a second division team and is ...

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Is Asia Ready For The Fourth Industrial Revolution?

By Glenn Osaki, President, MSLGROUP Asia The Fourth Industrial Revolution’s most distinctive characteristics are speed, scale and impact. Klaus Schwab, Founder and Executive Chairman of the World Economic Forum (WEF), believes the world is unprepared for the fourth Industrial Revolution, “which will come over us like a tsunami.” According to WEF’s recent study “Future of Jobs”, the revolution is said to tri ...

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Publicis Groupe’s Start-Up Program Is What The Fourth Industrial Revolution Is All About

By Guillaume Herbette, CEO, MSLGROUP Never in the history of the world will so many new technologies become available in a short period to companies, brands and the agencies that counsel them. The term “Fourth Industrial Revolution” was coined by Klaus Schwab, the founder of the World Economic Forum, as the title of his new book that many business leaders have no doubt read in preparation for Davos. It is a ...

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The Fourth Industrial Revolution’s Biggest Impact Will Be On Public Affairs

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The largest impact of the “Fourth Industrial Revolution” – the overall topic of this year’s World Economic Forum – will be at least as much on the public affairs ecosystem of most countries as on their economies. This revolution has already begun. These technological and communication changes have already started to have such a huge effect on the ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP builds its relationship with Uber with important win in India

NEW DELHI—Uber has brought in MSLGROUP to handle PR support in India, which is fast becoming one of its biggest markets outside the US. The ride-sharing app has tasked MSLGROUP with overseeing strategic communication and brand building efforts, including reputation counsel and issues management. The nationwide mandate spans 26 cities, following the expansion of Uber's Indian footprint over the past 18 month ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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How MSLGROUP Made Up Their MIND

By Nora Ghitescu, Marketing and Communication Manager and Hélène Marcq, Customer Success Coordinator, Knowledge Plaza MSLGROUP was established in 2009 when Publicis Groupe announced it was bringing its PR and events agencies together as one, global network. In the last six years, the company has evolved significantly, both by fully integrating the existing agency brands under MSLGROUP and also through acqui ...

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MSLGROUP ranked #3 in Holmes Creativity Index for 2015

MSLGROUP has cracked the top 3 for 2015 in the industry’s only global creativity index, jumping two ranks. According to the Holmes Creativity Index just published, MSLGROUP jumped ahead of Edelman and Ketchum and trailed only Weber Shandwick and Ogilvy PR. The index compiles results from more than 25 award programs from around the world over a 12-month period. Scores were weighted according to a Holmes Repo ...

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Overcoming the Geographic Challenge of Siloes

Our Chief Communications Officer Trudi Harris explains how our knowledge management platform MIND helps MSLGROUP overcome the geographic challenge of siloes by adopting better practices when it comes to collaborative working. With 16 brands coming together the culture was not exactly a collaborative one. In February we launched MIND to help us overcome the geographic challenge of siloes. Nine months later a ...

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