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Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

SxSW 2017: Brand Interaction & The World Without Keyboards in Spotlight

Third day of sessions at SXSW 2017 and our digital and innovation experts bring to us some news about "Brand Interaction", "The World without Keyboards", "Netflix Customization" an ...

SxSW 2017: Big Data and The Future of Journalism

SxSW 2017: Big Data and The Future of Journalism

Recapping the discussions from the second day of SXSW, our digital, innovation and social engagement experts talk about Recommendation Systems, Big Data and Invisible Influence. In ...

SxSW 2017: Fintech and the Future

SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powe ...

MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

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How Did We Become A Great Place To Work in India?

By Sushma Rana, Talent Director, MSLGROUP Every year, more than 7000 organizations across over 50 countries undergo the “Great Place To Work®” assessment. The institute uses the assessment data towards its annual Best Workplaces Lists, and organizations making it to the list gain significant publicity and recognition as a great workplace. At MSLGROUP in India, we have been conducting our internal (local) Em ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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MSLGROUP’s Gayla Brock-Woodland Interviewed By Marketing Magazine

Gayla Brock-Woodland has led MSLGROUP's Canada operation through a period of significant expansion, building a full-service team that has won agency of record status with leading Canadian companies, including Procter & Gamble. She was recently interviewed by Marketing Magazine Canada's Rebecca Harris on "The New Frontier of PR". Here's a short excerpt of the interview. Do visit Marketing Magazine for th ...

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