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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSLGROUP Netherlands Featured in PRWeek’s Global Office Pride

We're proud of our colleagues from MSLGROUP Netherlands on being featured in PRWeek's list of Global Office Pride. Located at the Houthavens, a harbor constructed in 1876 for storing wood, this area now attracts creative types. MSLGROUP’s Netherlands office has incredible views of huge cargo vessels, which helps staffers think globally. Watch a day in the life of our team members in MSLGROUP's Amsterdam off ...

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How Did We Become A Great Place To Work in India?

By Sushma Rana, Talent Director, MSLGROUP Every year, more than 7000 organizations across over 50 countries undergo the “Great Place To Work®” assessment. The institute uses the assessment data towards its annual Best Workplaces Lists, and organizations making it to the list gain significant publicity and recognition as a great workplace. At MSLGROUP in India, we have been conducting our internal (local) Em ...

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Pascal Beucler In PR-Romania: Innovating In PR Means Recruiting Differently

This interview has been reproduced from PR-Romania with permission. ‘In times of transformation, we need to think big & smart. That’s what innovation in PR should be about. The difficulty is that not all clients are ready for change and that in fact some of them are change-averse’, told us Pascal Beucler, SVP & Chief Strategy Officer at MSLGROUP, in an interview with PR Romania on how innovation wil ...

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In TIME: The Huge Mistake Millennials Are Making Now

Insights from our report The Millennial Compass were recently featured in TIME magazine. The author, Dan Kadlec, picked up one key fact about GenY rating international opportunities last when it comes to what makes jobs attractive. Here's an excerpt from his article.  To read the full article, please visit TIME.   In the U.S., just 18% of Millennials intend to work overseas in the next five years—and t ...

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In Forbes: The Truth About Millennials At Work

Insights from our report The Millennial Compass were recently featured in Forbes.  Dan Schawbel, the New York Times best-selling author of Promote Yourself, interviewed our CEO Olivier Fleurot and Mashable's Pete Cashmore on what managers need to know about managing millennials, the trust about millennial entitlement and how companies can best support them moving forward. To read the entire article, visit F ...

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Interview: Pascal Beucler & Soren Berg on The Future of PR in Markedsforing

Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP and Soren Berg, Managing Director, MSLGROUP Denmark, were recently interviewed by By Christian W. Larsen of Huset Markedsføring, Denmark's largest network of marketing professionals. Here's a translation of the magazine article that appeared on January 28th, reproduced with permission from Markedsforing. “PR Trumps Advertising"  Or rephrased: “Could ...

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MSLGROUP’s Gayla Brock-Woodland Interviewed By Marketing Magazine

Gayla Brock-Woodland has led MSLGROUP's Canada operation through a period of significant expansion, building a full-service team that has won agency of record status with leading Canadian companies, including Procter & Gamble. She was recently interviewed by Marketing Magazine Canada's Rebecca Harris on "The New Frontier of PR". Here's a short excerpt of the interview. Do visit Marketing Magazine for th ...

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