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Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Digital Disruption and Its Indicators

Digital Disruption and Its Indicators

By Sandeep Deb Varman, Associate Account Director, 20:20 MSL KPMG recently came out with a study highlighting innovation and tech hubs around the world, apart from Silicon Valley. ...

Accelerating the Evolution: Insights from ad:tech India

Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter u ...

SxSW 2017: The Future of Intelligent Life

SxSW 2017: The Future of Intelligent Life

After a busy week in Austin, Texas attending SxSW 2017, Carolina Fullen, director of Innovation and Social Engagement at MSLGROUP ANDREOLI recaps her learnings from the final discu ...

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

SxSW 2017: Artificial Intelligence, the Future of Work & Neuroscience

We are in the homestretch of SXSW 2017! In today's bulletin, both Carolina Fullen and Marcelo Minutti, specialists from MSLGROUP Andreoli who are in Texas to attend the biggest cre ...

SxSW 2017: Influence Marketing and Data Analysis

SxSW 2017: Influence Marketing and Data Analysis

Influence marketing for a digital world and data analysis for health and content solutions are today's highlight in biggest creativity events in the world. The South by Southwest F ...

MSLGROUP BRICS Blog Series: Ending Corruption in Russia, Da or Nyet?

--By Lawrence McDonnell, CEO and founder of Pravda PR, Moscow With just a year to go before Russia elects a new president there are signs of a rift between the incumbent Dmitry Medvedev and his Prime Minister, Vladimir Putin, the man whom many regard as the natural leader currently on sabbatical, more a tsar than head of the administration. If we are to take Medvedev at his word, then the initiatives outlin ...

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The MSLGROUP BRICS Blog Series: A View from China

---By Kirby Chien, head of content development and senior media strategist, MSLGROUP China [caption id="attachment_1853" align="alignleft" width="200" caption="Kirby Chien is a former journalist for Reuters and Dow Jones, where he led coverage of the Chinese market."][/caption] Since the term BRIC---Brazil, Russian, India and China---was first coined by a Goldman Sachs economist in 2001, the loose grouping ...

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The MSLGROUP BRICS Blog Series: India and South Africa Get Down to Business

by Jaideep Shergill, CEO of Hanmer MSL in India and head of the financial communications practice for MSLGROUP Asia The global community in less than 25 years has evolved from the Cold War---where political loyalties rested with one of the two distinct super powers---to a system based on multipolar relationships.  And even those dynamics are changing quickly. What used to be taken for granted, even a few ye ...

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The MSLGROUP BRICS Blog Series–Brazil and China: Crossing the Divide

--By Paulo Andreoli, CEO of Andreoli MSL, Brazil [caption id="attachment_867" align="alignleft" width="128"] Paulo Andreoli won the Brazilian equivalent of the Pulitzer prize for his reporting before entering the PR profession.[/caption] The Chinese were trading long before Christopher Columbus was born. For us Brazilians, they have a historical and cultural richness worthy of admiration, even if it is some ...

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China’s Soft Power

Political pundits have for years been talking about China's use of so-called soft power and persuasion to change its image abroad. From the creaton of the Confucius Institute and a Times Square publicity campaign to China's largest-ever delegation at January's World Economic Forum (prompting one journalist to title his piece "Does Davos Change China's image?"), one can see China's soft power at every turn. ...

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India PR Industry Takes Flight

The Indian PR industry is growing at an annual rate of 32% and will nearly double from its current size of $6 billion USD to about $10.6 billion USD by 2012, according to The Associated Chambers of Commerce and Industry of India. The organization reported its findings in a report entitled “PR & its Future Prospects” in which more than 500 PR professionals were interviewed. You can read a news story abou ...

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