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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

MSLGROUP BRICS Blog Series: Ending Corruption in Russia, Da or Nyet?

--By Lawrence McDonnell, CEO and founder of Pravda PR, Moscow With just a year to go before Russia elects a new president there are signs of a rift between the incumbent Dmitry Medvedev and his Prime Minister, Vladimir Putin, the man whom many regard as the natural leader currently on sabbatical, more a tsar than head of the administration. If we are to take Medvedev at his word, then the initiatives outlin ...

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The MSLGROUP BRICS Blog Series: A View from China

---By Kirby Chien, head of content development and senior media strategist, MSLGROUP China [caption id="attachment_1853" align="alignleft" width="200" caption="Kirby Chien is a former journalist for Reuters and Dow Jones, where he led coverage of the Chinese market."][/caption] Since the term BRIC---Brazil, Russian, India and China---was first coined by a Goldman Sachs economist in 2001, the loose grouping ...

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The MSLGROUP BRICS Blog Series: India and South Africa Get Down to Business

by Jaideep Shergill, CEO of Hanmer MSL in India and head of the financial communications practice for MSLGROUP Asia The global community in less than 25 years has evolved from the Cold War---where political loyalties rested with one of the two distinct super powers---to a system based on multipolar relationships.  And even those dynamics are changing quickly. What used to be taken for granted, even a few ye ...

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The MSLGROUP BRICS Blog Series–Brazil and China: Crossing the Divide

--By Paulo Andreoli, CEO of Andreoli MSL, Brazil [caption id="attachment_867" align="alignleft" width="128"] Paulo Andreoli won the Brazilian equivalent of the Pulitzer prize for his reporting before entering the PR profession.[/caption] The Chinese were trading long before Christopher Columbus was born. For us Brazilians, they have a historical and cultural richness worthy of admiration, even if it is some ...

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China’s Soft Power

Political pundits have for years been talking about China's use of so-called soft power and persuasion to change its image abroad. From the creaton of the Confucius Institute and a Times Square publicity campaign to China's largest-ever delegation at January's World Economic Forum (prompting one journalist to title his piece "Does Davos Change China's image?"), one can see China's soft power at every turn. ...

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India PR Industry Takes Flight

The Indian PR industry is growing at an annual rate of 32% and will nearly double from its current size of $6 billion USD to about $10.6 billion USD by 2012, according to The Associated Chambers of Commerce and Industry of India. The organization reported its findings in a report entitled “PR & its Future Prospects” in which more than 500 PR professionals were interviewed. You can read a news story abou ...

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