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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Navigating a Changing Energy Landscape

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments. In this issue we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their c ...

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Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opinions of managers across UK business post Brexit. Key findings from the month September UK workplace remains divided on Brexit Senior executives have a lot of work ahead Communications has a role to play in uniting a divided workf ...

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A Rich But Shaky Legislative Pipeline

The policy area for which Brexit presents the greatest challenges is Financial Services, where London’s €106tn volume of business in trading and clearing euros only takes place due to the City being in the EU. This will be one of the most controversial elements of the negotiations between the EU and the UK. The City is unlikely to safeguard its current status without the UK making concessions in other areas ...

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Brexit: Where Do We Go from Here?

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP Few material changes have taken place in Brussels or London since 52% of Brits voted to leave the European Union on 23 June. But behind the scenes, perceptions are shifting and a world of uncertainty lies ahead of us. It has become clear that the political leadership that raised the Brexit question did not plan for the eventuality of the vote to leav ...

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Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office of Brazil’s interim President Michel Temer and offers a perspective on the future. Temer is expected to be confirmed in office within two weeks, after Brazil’s senate approves the impeachment of suspended President Dilma Rousseff ( ...

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Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. grocery shelves were filled with products made from GM corn, soy and sugar beets. Yet, the blind indifference has not endured, as activists in the state of Vermont waged a successful referendum that forces labeling of products sold in ...

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Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protection framework for organisations that transfer EU citizens’ personal data to the US. More than 4,000 organisations are expected to have to adapt their privacy policies and practices accordingly, and sign up to the new statutory req ...

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EU Deal for Better Rules on Pension Funds

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP While the EU institutions continue to address the outcome of the UK referendum on EU membership and prepare to manage its repercussions, the ordinary work on the ground continues, notably in relation to pending legislation under review. Under the current Dutch Presidency of the Council of the EU, the European Parliament, the Council and the Commissio ...

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Six Things We Learnt From the EU Referendum

By Anna Davies, Senior Consultant at CNC Communications & Network Consulting The United Kingdom’s historic vote to leave the European Union surprised millions around the world. The subsequent explosion in media commentary and market turmoil has done little to guide, reassure or unite people around a path forward. CNC has listed the six things you need to know, and some key articles you need to read. Our ...

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The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to address the consequences of the British voting to leave the European Union by a majority of 52% to 48%. The meteorological storm that hit England and Belgium last night has left this morning open to a political tsunami that will h ...

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