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The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

The New Digital Newsroom with Data, Automation, and More

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The conte ...

Navigating a Changing Energy Landscape

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice The energy world is familiar with change, but even for such a dynamic industry 2016 has already seen some rapid developments. In this issue we have reflected on some of the areas of uncertainty that have characterised the global energy industry so far this year, and discussed where we have seen clients using communications to manage their c ...

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Brexit at Work Barometer – Inaugural Findings by CNC

Over the coming months CNC's barometer, from a nationally representative sample of 1,200 UK medium and large enterprises, will provide a temperature check on changing views and opinions of managers across UK business post Brexit. Key findings from the month September UK workplace remains divided on Brexit Senior executives have a lot of work ahead Communications has a role to play in uniting a divided workf ...

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A Rich But Shaky Legislative Pipeline

The policy area for which Brexit presents the greatest challenges is Financial Services, where London’s €106tn volume of business in trading and clearing euros only takes place due to the City being in the EU. This will be one of the most controversial elements of the negotiations between the EU and the UK. The City is unlikely to safeguard its current status without the UK making concessions in other areas ...

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Brexit: Where Do We Go from Here?

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP Few material changes have taken place in Brussels or London since 52% of Brits voted to leave the European Union on 23 June. But behind the scenes, perceptions are shifting and a world of uncertainty lies ahead of us. It has become clear that the political leadership that raised the Brexit question did not plan for the eventuality of the vote to leav ...

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Temer’s First 100 Days and Beyond

While Brazil has been in the Olympic spotlight, an important political drama has been also playing out. MSLGROUP’s latest thought leadership assesses the first 100 days in office of Brazil’s interim President Michel Temer and offers a perspective on the future. Temer is expected to be confirmed in office within two weeks, after Brazil’s senate approves the impeachment of suspended President Dilma Rousseff ( ...

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Transparency Coming for Genetically Engineered Foods

For more than a decade, while Europe rejected genetically engineered foods – GMOs in the popular parlance – Americans remained oblivious and unconcerned. In the meantime, U.S. grocery shelves were filled with products made from GM corn, soy and sugar beets. Yet, the blind indifference has not endured, as activists in the state of Vermont waged a successful referendum that forces labeling of products sold in ...

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Transatlantic Personal Data Processing: Complying with the New EU-US Privacy Shield

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP In July 2016, the European Commission adopted its highly anticipated EU-US “Privacy Shield,” setting up a new data protection framework for organisations that transfer EU citizens’ personal data to the US. More than 4,000 organisations are expected to have to adapt their privacy policies and practices accordingly, and sign up to the new statutory req ...

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EU Deal for Better Rules on Pension Funds

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP While the EU institutions continue to address the outcome of the UK referendum on EU membership and prepare to manage its repercussions, the ordinary work on the ground continues, notably in relation to pending legislation under review. Under the current Dutch Presidency of the Council of the EU, the European Parliament, the Council and the Commissio ...

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Six Things We Learnt From the EU Referendum

By Anna Davies, Senior Consultant at CNC Communications & Network Consulting The United Kingdom’s historic vote to leave the European Union surprised millions around the world. The subsequent explosion in media commentary and market turmoil has done little to guide, reassure or unite people around a path forward. CNC has listed the six things you need to know, and some key articles you need to read. Our ...

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The Day After Brexit Decision: What’s Next

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The night has been short in Brussels, and the coming days will be hectic for policy makers and business leaders trying to address the consequences of the British voting to leave the European Union by a majority of 52% to 48%. The meteorological storm that hit England and Belgium last night has left this morning open to a political tsunami that will h ...

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