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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

Paving the Way for a Digital Single Market

In 2016, the European Commission plans to translate all the initiatives announced in the Digital Single Market (DSM) strategy of May 2015 into individual legislative and non-legislative proposals. Besides the first two proposals presented in December 2015 on cross-border portability of online content services and on the revision of the copyright framework, the Commission will this year address several other ...

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EU, what else?

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP The complexity and diversity of issues on the table of EU policy makers is set to increase in the coming months. This comes on top of European challenges old and new which threaten the very essence of the European Union project. The EU and its institutions have never had to bear the weight of so many pressures at any one time. From minimising the ris ...

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The Dutch Civic Energy Revolution

By Erik Martens, Director Public Affairs & Timen van Haaster, Advisor & Project Manager, MSLGROUP in the Netherlands The Netherlands has experienced somewhat of an odd path towards a sustainable energy transition. Where Germany had its ‘Energiewende’ and Sweden also went through a sustainable energy revolution, the Dutch market can be characterised more by evolution than by revolution. This has to d ...

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The Fourth Industrial Revolution’s Biggest Impact Will Be On Public Affairs

By Stan Collender, Executive Vice President, Qorvis MSLGROUP The largest impact of the “Fourth Industrial Revolution” – the overall topic of this year’s World Economic Forum – will be at least as much on the public affairs ecosystem of most countries as on their economies. This revolution has already begun. These technological and communication changes have already started to have such a huge effect on the ...

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‘Supergiant’ Gas Field in Egypt: How Will it Alter International Geopolitics?

By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia The Italian oil company ENI has discovered the largest gas field in the Mediterranean, and confirms its strategic importance for international politics. 30 August 2015, Sunday, the stock exchanges are closed. ENI, the number one Italian oil company and one of the major international ones, issues a statement destined to make history: the ...

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MSLGROUP’s Top Thought Leaderships of 2015

We've compiled our top thought leaderships for 2015, last year's most read content were on reputation, millennials, big data, innovation, SXSW, food, energy, public affairs and strategic communications. MSLGROUP's most popular content of 2015 1. A Chance for Change: The Tipping Point for Sustainable Business   2. Data In. Data Out. Transforming Big Data into Smart Ideas 3. Food Shoppers in America: The ...

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MSLGROUP’s Top Blog Posts of 2015

We've compiled the most read posts on our blog in the year 2015.  This year, we shared trends in the PR industry, big data, data driven initiatives and creativity; the latest news and updates in digital public affairs; employee engagement; integrated reporting and creating shared value; insights into local markets from our leaders along with tactics and strategies that apply to you as a PR professional. TOP ...

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COP21 & the Paris Agreement: Attracting & Inspiring the Change Makers

By Josh Bayly, Consultant, Salterbaxter MSLGROUP The Paris Agreement, announced earlier this month following the COP21 conference, makes the imperative on business to limit climate change impact more real than ever. Globalised corporations work across national legal and regulatory regimes, but the Agreement is truly global and will necessitate radical changes across entire industries. If businesses are to c ...

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On Strawberries & Grapes – An Update on the Political Situation in Brazil

By Paulo Andreoli, Chairman MSLGROUP Latin America, President MSLGROUP Andreoli He who imagines that all fruits ripen at the same time as the strawberries knows nothing about grapes – Paracelsus. Everything is possible in Brazil. Despite her actions and amazing tendency to blunder, even Dilma Rousseff can hang on to power after leaving the Brazilian economy in tatters after just a few years. Of course, it w ...

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How NIMBYism Will Almost Double The Cost of Germany’s Grid Expansion

By Florian Wastl, Director, MSLGROUP in Germany How NIMBYism will almost double the cost of Germany’s grid expansion – and the ongoing communications challenge for policymakers and industry. Not long ago, energy supply in Germany was a comparatively straightforward affair. Electricity was predominantly generated where it was consumed. This led to numerous coal-fired power plants being erected around the Ruh ...

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