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Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Transforming the Patient Experience with Immersive Technologies

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has t ...

In The Wake of the Prosumer Revolution in Poland

By Marcin Obersztyn, Project Manager Corporate & Financial Communications, MSLGROUP in Poland The EU Climate and Energy Package has always been a sensitive issue in Poland, whose energy mix is over 80% coal and crude oil (after all, Poland has one of the biggest coal reserves in Europe). While the country might be perceived as a “climate contrarian” among EU member States, such a perception is not compl ...

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From Brussels to Paris and Beyond

By Leonardo Sforza, Managing Director, Brussels, MSLGROUP Cutting CO2 emissions and making energy systems more resilient are the twin goals of the EU Energy strategy outlined by the Commission earlier this year, witch is now in the early stages of implementation. If the ultimate goals are not new, what is new is the way EU, policy makers are putting consumers at the center stage of their energy strategy, ba ...

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MSLGROUP Germany Public Affairs Survey 2015

For the 14th consecutive year, we asked public affairs professionals in Germany to evaluate the political status quo and tell us about the latest developments in the public affairs sector. The following is a summary of the key results of this year’s survey: Confidence in politics restored Following a notable dip in the first year of the Grand Coalition (22 per cent), confidence in politicians and their acti ...

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The Evolving EU Energy Landscape in the Context of COP21

By Nick Bastin, Partner, CNC, Head of MSLGROUP EMEA Energy Practice Welcome to our latest edition of On. In this edition we take a look at the evolving European Energy landscape in the context of the forthcoming jamboree that is COP21. With carbon reduction at the top of the agenda, my colleagues from around Europe have looked at some of the challenges and opportunities that we face, and some of the communi ...

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EC’s Action Plan for Capital Markets Union & Revamped Approach to Natural Gas

EU Strategy Package on Natural Gas and LNG to be unveiled early next year The EC is working at revamping its approach to natural gas, with a Strategy Package due out early next year that would give the Commission the right to take a look at sensitive long-term supply contracts and take steps to ensure the bloc is more resistant to external supply shocks. The Package is also expected to include a Liquefied N ...

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MSLGROUP Netherlands’ Five Challenging & Inspiring Events

By Bart van Wanrooij, Creative Director, MSLGROUP in Netherlands Event planning always requires thorough planning and preparation, but there is always an ‘external factor’ that you can’t control. This makes every event unique. Recently, MSLGROUP in Netherlands conceived and organised several exciting and unique events. Here’s a selection of our most surprising, refreshing and challenging experiences. 1. Ope ...

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EU-US Personal Data Transfer after the European Court Ruling

On 6 October, in a landmark ruling on EU-US cross-border transfer of personal data, the European Court of Justice invalidated the so-called “Safe Harbor” framework. This mechanism was set up by the European Commission and the US department of Commerce in 2000 with a view to legitimise the transfer of personal data from the EU to the US under specific conditions. The Highest European Court now considers that ...

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Bolstering the Development of the EU Digital Landscape

Following the adoption of the EU Digital Single Market strategy (DSM), the European Commission is now focusing on the development of an EU regulatory and policy framework aimed at bolstering the development of the European digital landscape. For that purpose, eight consultation processes have been launched; one of these has just been closed and the others will run until November and December. The consultati ...

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Towards a Capital Markets Union in Europe

Investment in companies and infrastructures, notably in SMEs, remains lower than during the pre-crisis period and continues to rely heavily on bank funding. The Commission therefore deems that the recent “Banking Union” proposal needs to be complemented with initiatives aimed at reducing this dependence on banks by fostering other market-based credit options. Two recent Commission initiatives reflect this c ...

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Speeding Up EU Digital Transformation

On May 6th, the European Commission unveiled its Digital Single Market Strategy outlining its approach to seizing the opportunities and addressing the challenges brought on by the digital revolution. The European Commission’s policy paper supports in particular the objectives of removing barriers to cross-border on-line activities, creating a favourable regulatory framework for investments in digital networ ...

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