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PR 2020 The Dawn of the Augmented Influence

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new er ...

Financial Services CEOs Most Concerned About Being Engaged With Millennials

Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communica ...

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

President Temer Expresses Support for Buying Eduardo Cunha’s Silence

By Thais Andreoli Franco, MSLGROUP Andreoli, Brazil Brazilian Tier-1 media outlets report today that Joesley Batista, one of the Brazilian meat processor company JBS' owners, said ...

Cannes Lions 2017 Jury Members

Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (Ind ...

Nomination for EMEA Agency of the Year

Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our c ...

Key Learnings From SXSW 2017: AI, Bots and AR/VR

Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almos ...

Digital Brands + Live Experiences: Connecting With Your Audience IRL

Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For bran ...

PR 2020 The Dawn of the Augmented Influence

By Guillaume Herbette, Global CEO, MSL The pace of change in media today is rapid and ever-evolving. Media and its components have undergone a transformation, resulting in a new era of marketing communications. Media consumption habits have changed, what constitutes media has been redefined, and the advent of social media has transformed and enhanced the relationship between the public and those communicati ...

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Financial Services CEOs Most Concerned About Being Engaged With Millennials

MSLGROUP India’s Fincomm Imperatives 2017 is a research backed study that highlights key insights into how the financial services sector is evolving, and defines the next communications imperatives. The financial services landscape in India is evolving at a dizzying pace, and technology is the big disruptor in this transformation. Digital connectivity an mobile penetration are changing consumer behavior, an ...

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Cannes Lions 2017 Jury Members

MSLGROUP is thrilled to have two jurors at the Cannes Lions International Festival of Creativity this year. We'd like to congratulate Amrit Ahuja, managing director, 20:20 MSL (India) named on the Innovation Lions jury and Rema Vasan, Global Client Leader (U.S.) on the PR Lions jury. Established in 1954, Cannes Lions is a global campaign for creativity, with the International Festival of Creativity as its e ...

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Nomination for EMEA Agency of the Year

MSLGROUP is honored to secure a nomination for the 2017 Pan-EMEA Consultancy of the Year Award. MSL’s strategic business approach to bring our network closer together and put our clients at the centre of our work is a testimonial to our success in the EMEA region. In addition to this, we also received four additional Agency of the Year nominations for Africa Consultancy of the Year Eastern Europe Consultanc ...

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Key Learnings From SXSW 2017: AI, Bots and AR/VR

By Mark McClennan, SVP, MSLGROUP A horde of influencers, communicators and technologists descended on Austin, Texas, in March for SXSW 2017 the premier innovation conference. Almost every question at SXSW this year could be answered with one of three technologies – artificial intelligence (AI), bots, and virtual reality (VR). These are the three biggest trends emerging from SXSW and are poised to shape the ...

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Digital Brands + Live Experiences: Connecting With Your Audience IRL

When done well, experiential marketing — or more specifically, live experiences — delivers opportunities for consumers to interact with brands in uniquely meaningful ways. For brands with a real-world footprint, live engagement is a no-brainer. But for brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they w ...

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Accelerating the Evolution: Insights from ad:tech India

By Melanie Joe, Consultant – Research and Insights, MSLGROUP ad:tech, the international conference for digital and interactive marketing and communications, saw its India chapter unfold in the capital city of New Delhi on the 9th and 10th of March. While this was the 7th edition of the New Delhi chapter, 2017 is a milestone for ad:tech, as it completes 20 years internationally. The theme for ad:tech New Del ...

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SxSW 2017: Fintech and the Future

By Mark McClennan, SVP, MSLGROUP When most people think of SxSW, they think of major consumer brands, innovative technology startups and social, social, social. But there is a powerful minority of attendees that is looking at the future of FinTech. There were more than a dozen sessions this year touching on everything from Blockchain to innovation, social commerce to The Frenemy Feud (which took a slightly ...

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SxSW 2017: The Rise of the Bots

By Mark McClennan, SVP, MSLGROUP There are three answers to almost any question at SxSW this year: AI, bots or VR. Frankly, all three answers are interconnected along the same spectrum. Bots have become much more useful over the past year because of advances in machine learning, and machine learning and AI is getting us to the ultimate answer to life the universe and everything. What do PR and communication ...

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The Age of Emotional Resonance: The New Creative Leap

By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP The choice of winners at major festivals in 2016 confirmed that ‘emotion’ is climbing up the ladder of priorities for successfully engaging with people, and it is certainly here to stay. The ingredients for success seem certainly constant: a strong idea, anchored in a sharp insight, with a holistic creative execution, delivering tangible results ...

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