You Are Here: Home » PR
Understanding the German Federal Election Results

Understanding the German Federal Election Results

By Axel Wallrabenstein, Chairman, MSL Germany What is the election result? Chancellor Angela Merkel won a fourth term in yesterday’s German federal election. However, with losses o ...

Have We Reached The End Of Brand Purpose?

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, incl ...

The Next in Augmented Relationships

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), au ...

How Technology will Help Communicators Usher in Limitless Consumerism

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand co ...

China’s Live-streaming Trend: Paving the Way for Increased Engagement

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with ov ...

PR – Driven Media: Hero of The Day

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what ...

Immersive Tech Meets Sustainability

Immersive Tech Meets Sustainability

By Sheila McLean, NA Citizenship & Sustainability Practice Director, MSL Much has been said and written about how immersive tech will transform the communications industry, ush ...

Have We Reached The End Of Brand Purpose?

Rather than offering solutions to societal needs, brand ‘purpose’ risks becoming a euphemism for ill-conceived CSR campaigns. The Holmes Report's Alex Brownsell talks to CMOs, including the marketer behind 'Fearless Girl', to find out where brands are going wrong. Rema Vasan, EVP and a global client director at MSL and a Cannes Lions 2017 jury member, admits that she saw plenty of cause-related award submis ...

Read more

The Next in Augmented Relationships

Melanie Joe, Consultant, Research and Insights, MSL Exciting developments from the technology sector are in the news on an almost everyday basis; big data, virtual reality (VR), augmented reality (AR), mixed reality (MR), artificial intelligence (AI) - these are terms that have, in the past few years, become everyday buzzwords. Technology has had a significant impact on popular culture, and it has made its ...

Read more

How Technology will Help Communicators Usher in Limitless Consumerism

By Daphne Hoytt, SVP, MSL Atlanta, NA Consumer Practice Director In today’s modern world, it goes without that saying that exclusivity is what moves the needle in consumer brand communication. Consumers want to feel that a certain brand will provide a unique benefit or experience that another company cannot, or that fellow consumers will not receive. It’s the same theory that explains why brands promote the ...

Read more

China’s Live-streaming Trend: Paving the Way for Increased Engagement

By Glenn Osaki, President, Asia, Shanghai, China, MSL and Liki Qin, Regional Senior Manager, Asia, MSL 2016 will be known as the dawn of the era of live-streaming in China, with over 325 million users -- about half of the entire online population of China, according to the China Internet Network Information Center. As the most popular “new media” format in China, it has attracted attention from investors an ...

Read more

PR – Driven Media: Hero of The Day

By Guillaume Herbette, Global CEO, MSL Every brand is a media company now. This message has undoubtedly been instilled in every communications and marketing professional. And what it means is that every brand must create content – lots of it on various platforms – if they want to influence consumers. This is a very exciting reality for PR pros as it increases the value of the services they are particularly ...

Read more

Transforming the Patient Experience with Immersive Technologies

By Jim Weinrebe, Health Practice Leader, MSL North America The integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) with Big Data, increasingly, has the potential to reshape the customer brand experience. Core to this promise are quantum leaps in customer centricity, but where this trend evolves from promise to practice can vary. Immersive Tech is becoming a crucial part of the ...

Read more

The New Digital Newsroom with Data, Automation, and More

By Amrit Ahuja, Managing Director, 2020MSL Today, with massive disruption and transformation, the media industry, like others, is fast adapting and responding to changes. The content landscape in particular, is evolving at a rapid pace, and news consumption patterns have witnessed a complete overhaul, driven by developments in communication technology, convergence of media, mobile technology and evolving co ...

Read more

Your Brain on Digital Content: A Neuroscience Study Explains the Impact of Marketing & PR

By Spencer Gerrol, CEO and Founder, SPARK Neuro The Problem: Traditional Measurement in a Modern World When working to optimize marketing and public relations, brands have long struggled to understand the true impact of different types of media. Print, online publications, social media, television, and digital ads, to name a few, all form part of an overarching marketing strategy. However, the details of ho ...

Read more

MSL Wins Seven Awards at Cannes Lions 2017

MSL is proud of the success of our teams winning seven awards (2 gold, 2 silver and 3 bronze) at the Cannes Lions International Festival of Creativity this year. These wins underscore our network’s collaboration with agencies across the Publicis Groupe network. Gold Outdoor Lion – Tiger beer: A Global Air-Ink™ Project MSL Hong Kong was among five PR agencies listed for a campaign for Heineken’s Tiger Beer c ...

Read more

Powered by Data: Augmented Influence

By Erin Lanuti, Chief Influence Officer, MSL Influence, the power to affect or change perception and behavior and what we have for 75 years called public relations has grown into a $15 billion dollar business. Today’s influence comes in many forms from journalists and consumers to analysts and experts to celebrities and activists, and it can be delivered across a dizzying array of ever-evolving channels. Fo ...

Read more